Bring the right tool for the job Whether you’re talking about a small family business or a multinational company with thousands of employees, online marketing is a critical part of any business plan. While large brands have dedicated marketing departments or outsource their online marketing to digital agencies, small businesses generally need to rely on their own efforts. For already busy small business owners, needing to think about online marketing can seem like the straw that broke the camel’s back. Fortunately, it doesn’t have to be so difficult. Here are 15 tools that are indispensable for any small business that wants to reach their customers online. Some are used to directly contact customers, while others are used to streamline your marketing efforts or simply remove some of the aggravation. Without further ado, here are the 15 marketing tools you can’t do without if you’re a small business owner who wants […]
Why Logo Design is Important for Every Company Many small business owners are so focused on the day-to-day running of their companies that sometimes marketing and branding issues can fall by the wayside. If you’re running a small business, especially if you’re relatively new, you may be thinking that paying some designer to create a logo for you should be low on your list of priorities. However, logos are so much more important than many small entrepreneurs realize. They serve as the foundation of your brand’s identity (and yes, you have a brand, no matter how small you are!). Study after study has shown that visual information makes a much bigger impact on consumers than anything else, and a logo is the single best way to create a memorable identity that helps you earn repeat customers. Even more importantly, a professional-looking, well-designed logo helps to build trust, while a poorly […]
Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]
What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! The Efficient Approach to Marketing Your Business with Content Content marketing is extremely effective, but it can be very time consuming. Copyblogger has some great tips on making your content creation process more efficient. 15 writing tips to rank higher on social and search results Search Engine Watch put out a great post about ways you can tweak your writing to help your content rank better and get shared more often. That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.