LinkNow Media Blog Tag: LinkNow

Why Does It Take So Long to Start Ranking for New Keywords?

The short answer—and this is one that nobody likes to hear—is that it takes time for Google to index your site in their database. Google works in mysterious ways. But not as mysterious as you might think. By the end of this post we’re confident you’ll have a much clearer understanding of the ranking process, what’s in your control, and what isn’t. What is Google’s Indexing Period? If you’ve ever had assistance with your SEO in the past, you’ve probably heard people mention the “Indexing Period.” The process of “Indexing” refers to the process of adding your website into the Google search engine. In a perfect world, submitting your page to the Google Index would be enough to get your page to the top of the Google results. But things don’t work that way. After your page is submitted to Google, it enters the “Indexing Period”. During this period, […]

What Was the Google Indexing Bug?

Last Friday, the SEO world was sent into a frenzy. Webpages from all over the globe, of every type, from every industry, were suddenly and mysteriously de-indexed by Google. They had simply vanished from the search engine. In some cases, it was whole sites. In others, it was a page or two. On forums, blogs, Twitter, Facebook, and all around the LinkNow Media office, we all cried out in unison: WHAT HAPPENED? Who Was Affected by the Indexing Bug? From all our current information, websites of all type and from every corner of the globe were affected. There doesn’t appear to have been any reason behind it. There was speculation that it affected sites which had been helped by the March core update. But no one could confirm this. As far as we can tell, it was random. Moreover, according to Google, there’s no way to accurately […]

Want to Create the Perfect Landing Page? Try This!

Studies show that you have 8 seconds to convince an internet user not to exit your webpage. 8 seconds and that’s it. In a fraction of a minute, you need to get ahold of their attention. After you’ve captured them, then and only then can you convince them your company is the company they’ve been looking for all along. What’s going to keep them on from clicking away? An excellent landing page, that’s what. Crafting the perfect landing page, however, isn’t as easy as it sounds. It’s about knowing what your goals are, who your competition is, and who your readers are. But that’s just half of it. In the World of Online Marketing, Content is King In 1996, Bill Gates penned an essay titled “Content is King”, which outlined his predictions for the future of the World Wide Web. Content, Gates wrote, is central to […]

9 Steps to Market Your Small Business with Facebook

Marketing your small business doesn’t have to cost a fortune. The internet is full of tools you can use to get your brand out there, open up new markets, and ultimately, create leads. In 2019 there’s no better way to do that than with Facebook! Marketing your business on Facebook is an easy way to engage with your current clients, find new clients, manage your reputation, boost your search ranking, build a brand-image, and launch advertising campaigns direct to the people who want your services. And although Facebook can feel overwhelming at times, it’s pretty straightforward once you know how to use it. Here’s a step-by-step guide on how to make the most of your Facebook business page and create new leads! 1. Create a Facebook Business Page with Accurate Information If you want to use Facebook to market your business, you’re going to need a […]

9 SEO Tricks that Will Improve Your Ranking on Google

Here at LinkNow Media, SEO is what we do best. We’ve studied the Google Quality Raters’ Guideline. We keep up with all the most recent debates. And we’re constantly A/B testing to sort out the facts from fiction. We spend a lot of time figuring out what works and what doesn’t for SEO. Over the past while, I’ve worked closely with our organic SEO and local SEO teams to come up with an SEO strategy that works. And although it’s in our best interest to keep it a secret, we’ve decided to share it with you! Use these SEO tricks and get the leads you need to take your business to the next level. If you’re looking for tips on improving your local SEO, make sure to check out our article on how Google’s E-A-T relates to local marketing. If you want to find out how to get your […]

Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content you write, your site struggles to crack the bottom of the second page. It doesn’t seem to be on the search engine results page at all. What gives? Well, believe it or not, you might have been hit with a Google penalty. A Google Penalty? […]

Is Content Still King in 2019?

Every now and then, I hear SEOs loudly proclaiming that content isn’t king. That content marketing is dead. And that even the phrase ‘content marketing is dead’ is dead. My reaction? LOL! After all, everyone wants to be ahead of the curve. Everyone wants to be at the forefront of big changes. Everyone wants to write the next headline that goes viral. And, guess what, that’s what content marketing is all about. Being at the forefront, announcing it with a catchy headline, and funneling traffic toward conversion—sounds like a content marketing strategy to me! Can we finally be realistic about it? Content isn’t going anywhere. It’s still an integral part of search ranking. It’s still critical in generating traffic. It’s still a key component of conversion. Without it, you’ll have nothing. Clients won’t even be able to find you. So, yes. In 2019, content is still king. Read on as […]

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

7 Ways to Promote Your Small Business During Boxing Week

For better or worse, the lull of Christmas is short-lived. Months of excited (and frequently extravagant) holiday shopping lead up to a joyous, relaxing day of gift-giving and celebrating with loved ones. The momentary pause in buying, however, is brief. When the clock strikes midnight on December 26th, it signals the beginning of one of the busiest shopping weeks of the year: Boxing Week. Shoppers ambitious enough to brave the crowds during Boxing Week are greeted with deals, discounts, and door crashers galore. The promise of cost savings and limited quantities can entice even the most frugal consumer to keep on shopping. Corporations prepare for the Boxing Day onslaught all year round, putting together exclusive, nationwide incentives to bring in the buyers. Small businesses can get in on the action, too! By offering promotional specials and initiatives over the Boxing Day week, you’ll help to keep business booming over the […]

8 SEO Strategies Guaranteed to Improve Your Ranking

If you’ve stumbled across this page, you’ve probably been mulling over your page rankings and disappointed with the result. Maybe you’ve been having a bad month. Maybe a bad year. Whatever it is, you know how important it is that your website ranks well. In this day and age, your business depends on it. At LinkNow Media, we work day in and day out at helping our clients navigate the complicated world of search engine optimization or SEO. While we’d love to do this work for you, we’re okay with sharing some basic principles of what it is we do if you’re looking to go the DIY route. These nine SEO strategies won’t work overnight. We won’t lie: building a brand online takes time, dedication, and energy. If you’re looking for an easy and quick fix, we have some bad news: it can’t be done. At least not within the […]