5 Ways for Your Website to Build Trust With Customers and Search Engines

  Trust is the foundation of any successful relationship, and that holds true to the one between your website and its visitors. Think back to the last time you made an online purchase or visited a website. What made you trust that particular website? Was it the design, the content, or something else? In this blog post, we’ll share five effective ways for your website to build trust with both your customers and search engines. 1.      Ensure High-Quality Content High-quality content is the bedrock of trust. When visitors find your content valuable, accurate, and engaging, they’re more likely to trust your site and return for more. Tips for Creating Valuable Content There are a few key elements to keep in mind when creating high-quality content for your website: •Research thoroughly: Ensure all information is accurate and up-to-date. This involves checking facts and citing credible sources. •Write clearly: Use simple language […]

Dillon Yang

Author: Dillon Yang

About Dillon Yang

About Dillon Yang: Dillon is a content writer with a deep passion for all things related to SEO and digital marketing. He is dedicated to creating engaging and informative content that not only captures his clients' unique brand voice but also helps them to improve their online presence. In his free time, Dillon enjoys staying active in the gym, gaming, and visiting coffee shops.

10 Questions to Ask an Agency Before Buying SEO

10 Questions to Ask an Agency Before Buying SEO

  As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

Maria Kalomiris

Author: Maria Kalomiris

About Maria Kalomiris

Maria is a professional copywriter specializing in SEO, with a diverse portfolio spanning multiple industries. Holding a diploma in Public Relations with a specialized focus on Crisis Management Writing, she brings a unique and valuable skillset to her craft. Particularly passionate about writing updated and informative content in the health and fitness niche, Maria is also a dedicated freelancer who continuously invests in her professional development through ongoing education. When she's not crafting compelling content, you'll find her working out in her home gym, exploring horse-themed social media pages, or exploring the backroads looking for hidden gems.

Why You Need Review Software Immediately

Why Your Business Needs Review Software

  Online reviews are the bread and butter of any local business looking to thrive on search engines—but getting even the most satisfied customers to leave a review is often easier said than done. Minimizing the steps required and keeping things as straightforward as possible is one of the best ways to help encourage reviews for your business, and this can be achieved with review software. In this blog post, we’ll be examining the benefits of investing in review software and why you could be leaving money on the table without it. If that sounds applicable to your business, you’ll want to keep reading. Online Reviews: As Good As Gold There’s a good chance you’re already aware of the pivotal role that reviews can play when it comes to finding success online, but just in case, let us really emphasize their importance. According to a 2023 study by BrightLocal, a […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Google SERP Features for Local Businesses in 2024

Modern Google Features for Local Businesses

  If you’re a longtime Google user, you’ve probably noticed that the search engine results page (SERP) has changed quite a bit over the years. Google is constantly adding, tweaking, and expanding a set of features designed to provide a better user experience. What does this mean for local businesses on Google? Well, there are many ways to capitalize on these modern Google features and gain increased visibility, better keyword targeting, and an educated audience ready to engage with your business. So, without further ado, let’s break down some of the best Google SERP features for your business in 2024! Local Pack Google’s Local Pack is the bread and butter of local businesses. The Local Pack appears when a user does a search with local intent, containing phrases like “near me” or “in my area.” In response, Google will display a map of the surrounding area with listings for three […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

How to Generate Leads With Local Service Ads

  Standing out as a local business can be challenging with so many competitors offering similar services in the same area. However, with Local Service Ads, you can increase your visibility and attract more potential customers to your business. In this blog post, we’ll go over everything you need to know about Local Service Ads and how to effectively use them to generate leads for your business. What Are Local Service Ads? Local Service Ads (LSAs) are part of an online advertising service that Google offers to local businesses, such as plumbers, electricians, and landscapers. These ads appear at the top of search engine results pages when users search for services near their location. They’re designed to connect customers with local businesses that meet their needs. LSAs differ from traditional Google Ads because they only target users within a specific geographic area. This means that your ad will only be […]

Dillon Yang

Author: Dillon Yang

About Dillon Yang

About Dillon Yang: Dillon is a content writer with a deep passion for all things related to SEO and digital marketing. He is dedicated to creating engaging and informative content that not only captures his clients' unique brand voice but also helps them to improve their online presence. In his free time, Dillon enjoys staying active in the gym, gaming, and visiting coffee shops.

How to Write Killer SEO Content to Drive Your Site to Page 1

How to Write Flawless SEO Content and Get to Page 1

  Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]

Sasha Peck

Author: Sasha Peck

About Sasha Peck

About Sasha Peck: Sasha is an Editor and Content Specialist who infuses more than a decade of digital marketing and on-page SEO experience into every word. She holds a Diploma in Business Administration with a concentration in Marketing from NSCC, where she received the highest recognition award for her marketing abilities. Sasha is constantly motivated to create streamlined user experiences and is a master of mining and selecting impactful keywords to boost engagement and generate leads and conversions. When she’s not innovating on her keyboard, she enjoys gardening, cooking, construction, and science documentaries.

Navigating Image Rights: Why Your Business Should Avoid Copyrighted and Watermarked Images

  Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

  Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

Social Media Marketing: A Beginner’s Guide to Success in 2023

  It should come as no surprise to you that social media is a powerful tool in the marketing world. The vast majority of the population uses social media every day, making these platforms the ideal place to increase brand awareness and build trust with your audience. That said, establishing a strong following on social media apps isn’t easy, and these platforms can be intimidating if you’re unfamiliar with how they work. In this blog post, we’ll provide you with a solid foundation of knowledge that will help you develop a social media strategy for your business based on best practices and proven results. Why Social Media Matters for Your Business Social media is the quickest and easiest way to reach a large audience. Regardless of your discomfort with social media, passing up this opportunity as a business owner is unwise. Platforms such as Facebook and Instagram offer a low-cost […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.