LinkNow Media Blog Category: Why a Website?

LinkNow Case Study: Dry Cleaners in Maine

In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success. Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition. When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story. A Solid Reputation Doesn’t Cut It Anymore Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises […]

We Wrote the Book on Small Business SEO

Introducing a Small Business Owner’s Handbook for Online Success Overview Small business owners manage a wide range of responsibilities, from early planning to bringing their business ideas to life. As a company that started small, LinkNow Media understands the effort you put in every day. We also know that when reliable answers are available and trusted industry advice is within reach, there’s no need to approach things the hard way. Our book, The Ultimate Guide To Marketing Online, makes it possible to wade through all the conflicting information you’ve seen and heard about online marketing and master the fundamentals of search engine optimization (SEO). We’re excited to give you a sneak peek at what you can expect to learn from it in this blog. Introduction Our book provides straightforward answers to your key questions about building a website for your brand. It explains how to use SEO to your advantage […]

How To Create More Leads for Your Pest Control Business

Overview The fundamentals of running a business once focused on setting up shop and maintaining smooth operations. Today’s digital world and competitive markets demand a new foundation that necessitates the generation and steady flow of quality leads to keep business thriving. In the pest control industry, having a solid lead generation strategy is essential. This guide explores proven methods to boost lead flow. With LinkNow Media’s digital marketing expertise, you’ll gain tools to ensure a dependable source of new clients. Introduction For pest control companies, generating a steady stream of quality leads is an absolute must for business growth and a consistent schedule of appointments. Whether you’re just starting out or looking to boost your numbers, mastering lead generation can transform your company from getting just a few inquiry calls daily to having your phones ringing off the hook. But running a pest control business is demanding enough—who has […]

What Questions Should You Ask Before Buying a Website?

Buying a website is a major investment, and it’s not a decision you want to rush into. Like buying a house or a car, you must do your due diligence. Asking questions is critical because it helps you uncover any hidden issues and assess the site’s true value. In this guide, we’ll delve into the key questions you should ask before taking the plunge into buying a new website. What Are Common Risks When Acquiring an Existing Website? The last thing you want is to invest your hard-earned money in a website, only to realize that it’s not what you thought. Below are some common risks associated with buying a website: •Overvaluation: The website may be priced higher than its actual worth, often due to inflated traffic or revenue claims. •Legal problems: You may run into intellectual property disputes, especially if the website uses unlicensed content or trademarks. •Revenue […]

How Much Should a Website Cost?

Whether you’re launching a new business or rebranding, one of the first things you should consider is how much your website should cost. However, balancing your budget with the website you need can be challenging. It’s also often hard to know what you’re actually paying for and whether you’re truly getting the best value for your money. Website development costs can vary greatly, depending on factors like design complexity, functionality, the content management system (CMS) used, hosting plans, and ongoing maintenance. We understand this can be overwhelming. To make things simpler, we’ve created this guide to break down website costs across different tiers, from simple websites to advanced e-commerce platforms. What Factors Influence the Cost of a Website? Before diving into the numbers, it’s essential to understand the key factors that influence the overall cost. While most hosting providers and digital media companies offer base pricing, the final cost […]

10 Questions to Ask an Agency Before Buying SEO

As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Revolutionizing the World of Web Design

A painter smiling with text overlaid: "Making the small-business life easier."

There was a time when websites cost a fortune, or took an eternity to set up. But LinkNow’s put a stop to that. Since 2009, LinkNow’s been changing the name of the web-design game. Our cost-effective marketing solutions have helped businesses across North America get seen, boost profits, and maximize growth. With over 10,000 active clients, LinkNow is leading the way in affordable, value-driven web design. Join us as we look at LinkNow’s journey and how we continue to make waves across the industry. Making the Small-Business Life Easier—One Website at a Time LinkNow began not with a service but with a mission: To make the small-business life easier. Co-founders Wesley Mendelovitch and Sonny Bettan realized that one of the biggest hurdles for small business owners was getting a website. Back in 2009, hiring a web design and digital marketing company was a massive investment. It cost a small fortune […]

Find the Right Company for Website Design Services

For businesses looking to get a website for the first time or who are unsatisfied with their current website, choosing the right website design company can feel a bit overwhelming. Not only are there a ton of companies and freelancers out there, but there are also plenty of platforms where you can design your own website. In this post, we’re going to tell you everything you need to know to find the perfect web design company for your business. By the end, you’ll know: ⇢ Why your site needs to be mobile-friendly ⇢ Why speed counts ⇢ Why SEO is a crucial part of web design ⇢ Why you need a sitemap Should I Design My Own Website? This is the first question everyone asks themselves when they decide it’s time to get a website. Nowadays, there are plenty of online platforms that will give you a template to […]

The Truth About SEO Law Firm Marketing

If you want to get new clients for your law firm, you need a strong digital marketing strategy. But if you’re like most of our clients, you went to law school to learn how to be a lawyer, not to be an SEO specialist. That’s why we’ve decided to put together a complete guide to SEO for law firms. This guide will give you everything you need to know—and everything that SEO companies don’t want to tell you! In this article, you’ll learn: ⇢ Key features of an SEO optimized website ⇢ How to build a keyword strategy ⇢ How content will help improve your rank on Google ⇢ Tricks for finding local leads ⇢ Why social media is so important for law firms SEO Optimized Websites for Law Firms Let’s start with the basics: SEO, or search engine optimization, is a combination of strategies designed to bring in […]

Why a Website?

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