Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Josh Wilson

Author: Josh Wilson

About Josh Wilson

About Josh Wilson: Josh is a content writer who strives to create SEO-optimized copy that excites readers. With experience as a freelancer and editor and a background in creative writing, he specializes in long-form and custom content. Josh is always looking to push the limits of language and provide clients with personalized content that helps drive traffic and customers to their business. With a Master’s in Information Studies, Josh is also an archivist and research specialist passionate about satisfying diverse information-seeking needs. As part of LinkNow’s Content team, he leverages his academic background and research expertise to support clients and write powerful copy. In his spare time, Josh is an avid reader, home cook, and Leeds United supporter.

The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge

  Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

From CTAs to Photo Galleries: Everything You Need on Your Small Business Website

  It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]

Jane Willsie

Author: Jane Willsie

About Jane Willsie

Since 2014, when she landed her first editorial role at her undergraduate student newspaper, Jane has continually grown into the passionate, meticulous writer and editor she is today. Entering the marketing field almost a decade ago as an entry-level social media consultant and content writer, Jane has become a strategic data-driven SEO and content marketing specialist able to turn her hand to everything from the perfectly crafted landing page to attention-grabbing email copy. She completed her Master’s degree in English at UBC in 2017—receiving a prestigious SSHRC grant to research feminist South Korean literature’s reception in the English-speaking literary world—and continues to grow her knowledge base every day, consuming research on SEO, content management, social media strategy, and more. Beyond her work, Jane is an avid reader, amateur sewer, and adventurous traveler.

How to Dominate Google in 2022

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If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections:  The local search pack  The organic search results  Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Google Passage Ranking: What It Is and What It Means for SEO in 2022

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Publishing long-form content has never been more important to ranking well on Google. And the reason? Google passage ranking: a relatively new (since 2021) feature affecting how Google ranks and indexes web pages. Today, let’s look at what Google passage ranking is, how it works, how you can harness it to improve your content’s online rankings. Let’s dive in. What is Passage Ranking? Passage ranking (also called passage indexing) is new feature that helps Google understand and contextualize the content of a webpage. It also helps generate better search results for users. Instead of ranking a whole webpage for a particular keyword, Google now ranks passages from that page according to how relevant they are to said keyword. Passage ranking evaluates certain sections to provide more specific, higher-quality search results for users. Consider this example. Let’s say there’s a 5000-word-long page about search engine optimization (SEO). Of the 5000 words, […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?

SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Semantic Search and Intent Optimization: A Brief Guide

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Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

6 SEO Tricks for Page-One Results

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6 Solid SEO Tricks for Page-One Results Competing for a spot on Google’s front page requires some fierce SEO magic to achieve. But with the right approach, that magic can become a whole lot easier to grasp. In this post, you’ll find 6 rock-solid tricks to catapult your webpage to the top of Google. These are tried-and-true techniques we’ve used for thousands of clients to help them reach the front page and crush the competition. Let’s dive in. 1.      Create Internal Links on Your Website An internal link is a hyperlink between two or more webpages on your website. This is an internal link to our home page. Internal links help users navigate your website. By creating “clusters” of webpages, these links allows users to retrieve information more quickly and easily. But internal links don’t just help your users. They also help Google crawl your website more efficiently. The more […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Google Core Update July 2021: What You Need to Know

Google Core Update Alert July 2021

Google Core Update July 2021: What You Need to Know July is over—and with it, so is Google’s July 2021 Core Update. From July 1 to July 12, Google rolled out the second part of its summer 2021 core update. The first came in June. And while the July core update was noticeably smaller, it still had some big shake-ups. Let’s dive into what this core update means, who’s affected, and what you can do if it hit you. July 2021 Core Update: The Details Here’s what we know about the July 2021 Google Core Update: •  The rollout occurred from July 1 to July 12. On July 12, Google SearchLiaison announced that the core update was “effectively complete”: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 •  The biggest changes occurred July 2 and July 9. Data from Semrush shows […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO Marketing Agency

Digital marketing that will leave you jumping for joy.

Some think of their website as an online business card. In truth, it’s the most powerful marketing tool you have at your disposal. And with our search engine optimization (SEO) services, you can turn it into an effortless source of new leads. To book a free phone consultation, call us at 1-888-667-7186 today. FREE CONSULTATION 10,000+ Active Clients Agree: Our Marketing Works LinkNow is leading the way in cost-effective SEO marketing solutions. With our conversion-driven marketing campaigns, we help you not only rank on Google, but drive sales and transactions. Save time and money on your marketing, and join over 10,000 active clients who call LinkNow their home for SEO, marketing, and more. With our SEO services, you will: ✔ Improve search results on Google, Yahoo!, Bing ✔ Grow your web presence ✔ Build trust with clients ✔ Increase your online authority ✔ Expand your customer base ✔ Save time […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.