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A bad web presence can be worse than none at all If you look around online, you’ll find no shortage of experts telling you that EVERY business needs to have a website. That if you haven’t developed a strong online presence, you’re leaving money on the table. That if you’re still relying on word-of-mouth or traditional advertising, you’re a dinosaur on the verge of extinction. A lot of people heard this kind of talk, got frightened, and rushed out to throw something up online. The thing that all these experts don’t tell you is that it’s not enough to just have SOMETHING online. If you’re not taking care and doing things correctly, you can end up with a mess on your hands. But don’t worry. We’re going to help you avoid these 3 rookie mistakes and get your online marketing back on track. 1. Outdated or unprofessional design Your website […]

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Why SEO and Social Media Are Digital Marketing Partners This video from the guys at Stone Temple is all about how SEO and social media can work together as part of a digital marketing powerhouse. Three Mistakes in Content Marketing and How to Avoid Them This great post from SEMrush describes three common content marketing mistakes and gives you all the info you need to get past them. RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC   According this post from Larry Kim at WordStream, Remarketing Lists for Search Ads are the way forward for PPC. As a bonus, his post is filled with pictures of Deadpool and unicorns. That’s it for this week! Let us know what you think […]

SEO tips to try if your want to improve your ranking Search Engine Optimization is a complicated business. If you’re like most other small business owners, you already have a million other things on your mind and spending hours trying to figure out how to improve your website’s search ranking is probably low on your list of priorities. However, SEO is critical for any business – if you’re trying to market your business online, you need to make sure that you’re making the most of your investment. With that in mind, we’ve put together a list of 5 quick, concrete steps you can take to make sure your site is optimized for search engines. If you take these steps, you should see a big improvement in your search rank. 1. Add a sitemap A sitemap is an XML document that tells Google and other search engines the structure of your website […]

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths Pamela Wilson wrote a great post at Copyblogger about how to market to people without irritating them. Useful for anyone who wants to avoid making their prospects angry. How 8 Departments That Aren’t Marketing Can Use Social Media There’s a perception that social media is only useful for marketing, but Buffer put together a collection of other ways that businesses are successfully using social media. 4 Ways Copywriting Can Boost Your E-commerce Conversion Rates This is a great post about creating content that is designed to sell. Check it out if you’re trying to sell things online. How to Up Your SEO Game With Influencer Marketing This post from SEMrush is all about getting influencers […]

Online Marketing is the key to success for cleaning businesses Here at LinkNow Media, we talk to a lot of small business owners who are thinking about finally creating a website for their businesses. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is a perception that these kinds of companies don’t need a website. This is just flat out wrong. In today’s world, 90% of consumers are going online to check out companies and products before making a purchasing decision. Any business that doesn’t have a strong online presence is simply going to miss out on 90% of their possible business opportunities. But while virtually every business should be online these days, cleaning and janitorial companies can benefit even more than companies in other industries. Here are the top 5 reasons your cleaning business needs a website. They let you show off your […]