You Can Now Add ‘Services’ to Your Google My Business Page

If you’re not a search engine optimization geek then you may not have noticed, but Google now allows businesses to add lists of services to their Google My Business (GMB) pages. The rollout appears to be happening quietly but also pretty quickly. We’ve tested a few GMB listings for our clients and it seems like about half of them have the option to add service menus. If this change sticks around, expect it to reach most of the North American GMB community in a few days. The change was reported on by various search engine marketing industry blogs over the last week. At LinkNow Media we’re always trying to find new ways to improve our clients’ local search rankings and we expect this will be a great tool moving into the future. What’s Changed? Have you ever performed a search for a laundromat near you? Go ahead and do it […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Waze Launches Waze Local Advertising

Waze Local: A Powerful New Weapon for Your Arsenal At 6:30 a.m. this morning, I was packing lunch for my two daughters when my phone started buzzing like a hive. SearchEngineLand broke the news that Waze Local had finally launched and the blogosphere took notice. I was so distracted, I almost added my keys to my morning blender smoothie. Readers—this is a big deal. I Don’t Get It. What’s So Exciting About Waze Local? Waze Local is an advertising tool platform that small businesses can use to transmit their locations to users of the Waze app. At LinkNow Media, we’re always trying to stay on top of the latest developments in search engine optimization and search engine marketing. When we hear about a new ad platform, we get excited. Waze Local was in beta for most of the last year, but now it’s open to anybody who wants to promote […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

5 Industries That Need A Local SEO Expert (but often don’t have one).

local seo expert

Is your profession one that needs a local SEO expert to survive? In today’s business world, every business can benefit from having a local SEO expert on their team. But for certain industries, a local SEO expert can make a huge difference and every day I meet people in these businesses that don’t employ any type of local SEO expertise. Industries that need a local SEO expert: the truth might surprise you! When you think about search engine optimization, the first industries that come to mind are probably tech related. But those are not necessarily the ones who stand to gain the most (even though they are the most likely to employ such expertise). So which ones benefit the most from local SEO know-how? Sure, everyone benefits from search engine optimization. But, service industries, those that are considered “immediate need”, require local SEO expertise more than any other. If you […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

4 Reasons Online Marketing is Shockingly Effective for Electricians

Put a charge into your business with online marketing Despite the importance of online marketing these days, many electricians still believe that this is simply not a cost effective option for them. Whether they think online marketing is too expensive or they simply want to rely on traditional advertising and word-of-mouth, they’ve made the decision to ignore one of the most powerful tools available to any small business owner. The fact is that electricians stand to benefit more than many other people from online marketing. Even if your electrical contracting business is a one person operation, the internet gives you tools to market yourself as effectively as any larger corporation can. Here are four reasons online marketing is simply too valuable for electricians to pass up. 1.      92% of consumers regularly search online As of 2015, 92% of people are going online to look for information about local businesses any time […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Google’s 3-Pack is History

Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Easy SEO Tips for HVAC Websites

3 Easy SEO Tips for HVAC Websites

How to make sure that your HVAC website outranks your competitors As a savvy small business owner, you know all about how important it is for your company’s website to rank well on Google. The vast majority of the traffic goes to the first few results, so you want to do everything you can to make sure your site is up there. But if you’ve read up on search engine optimization, it can seem extremely technical and complicated. If you’re running your website on your own, it may seem like it’s too much for you to take on. But don’t worry – there are very simple things you can do to help boost your ranking and earn a bigger slice of that online pie. 1. Local Search for Local Businesses The biggest trap most small business owners fall into is thinking they need to be at the top of Google […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Google removing inactive and unverified Google+ pages

Google Removing Inactive and Unverified Google+ Pages

Starting on July 28, Google began to shut down unverified and inactive Google+ business pages. If you are a small business owner, this could have a big impact on your customers’ ability to find you online. Read on to learn why this is important and what you can do about it. What are Google listings and why do they matter? Google listings are simply pages on Google+ for local businesses. They work a lot like a Facebook page – they show potential customers the name and address of your business, give customers a place to review your services, and give you the ability to upload pictures and run promotions. However, because Google uses this information in search results and in Google Maps, they have allowed anyone to create listings for businesses. Any listing created by the public doesn’t contain much more than the name and address of the business. If […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.