Forget about using short, generic keywords. The long-tail keyword (LT) is what you need to boost business. In fact, long-tail keywords are what we use to supercharge our rankings and reach Google’s front page. They’re also what we use to get our clients results like these: Long-tails are a powerful, simple tool to improve your ranking on Google. Let’s look at how you can use them to increase your online visibility and outrank your competition. What Are Long-Tail Keywords? At its simplest, a long-tail keyword is a longer-than-average keyword. It strings together multiple terms to create a hyper-specific, ultra-focused keyword based on what users are searching for. This is where the magic happens. Long-tails home in on user search intent. Unlike short, “fat-head” keywords, a long-tail keyword focuses on a specific search query to address a user’s unique need. That need could be an answer to a question, a […]
Why You Need a Google Page for Business in 2020
When it comes to marketing your small- to medium-sized business, a Google My Business (GMB) page is one of the best tools available. Google My Business is designed to make your business searchable on Google Maps. With more and more consumers using their mobile devices to search for businesses located near them, optimizing your Google My Business page should be your number one priority. In this blog, we’re going to explain what a GMB page is, why it’s so important, and how to optimize it to get leads from local searches on Google Maps. What Is a Google My Business Page? When a consumer searches for your business or a keyword related to your business on Google Maps, your GMB page will show up in the search results. It’s like a social media profile that contains everything a consumer might want to know about you before they call or […]
You Can Now Add ‘Services’ to Your Google My Business Page
If you’re not a search engine optimization geek then you may not have noticed, but Google now allows businesses to add lists of services to their Google My Business (GMB) pages. The rollout appears to be happening quietly but also pretty quickly. We’ve tested a few GMB listings for our clients and it seems like about half of them have the option to add service menus. If this change sticks around, expect it to reach most of the North American GMB community in a few days. The change was reported on by various search engine marketing industry blogs over the last week. At LinkNow Media we’re always trying to find new ways to improve our clients’ local search rankings and we expect this will be a great tool moving into the future. What’s Changed? Have you ever performed a search for a laundromat near you? Go ahead and do it […]
Waze Launches Waze Local Advertising
Waze Local: A Powerful New Weapon for Your Arsenal At 6:30 a.m. this morning, I was packing lunch for my two daughters when my phone started buzzing like a hive. SearchEngineLand broke the news that Waze Local had finally launched and the blogosphere took notice. I was so distracted, I almost added my keys to my morning blender smoothie. Readers—this is a big deal. I Don’t Get It. What’s So Exciting About Waze Local? Waze Local is an advertising tool platform that small businesses can use to transmit their locations to users of the Waze app. At LinkNow Media, we’re always trying to stay on top of the latest developments in search engine optimization and search engine marketing. When we hear about a new ad platform, we get excited. Waze Local was in beta for most of the last year, but now it’s open to anybody who wants to promote […]
7 Tips For SEO That Works For Small Businesses
Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]
How to Use Online Marketing to Get More Customers In Your Restaurant
In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]
Local SEO Tips and How To Improve Your Small Business Rankings
Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]
5 Industries That Need A Local SEO Expert (but often don’t have one).
Is your profession one that needs a local SEO expert to survive? In today’s business world, every business can benefit from having a local SEO expert on their team. But for certain industries, a local SEO expert can make a huge difference and every day I meet people in these businesses that don’t employ any type of local SEO expertise. Industries that need a local SEO expert: the truth might surprise you! When you think about search engine optimization, the first industries that come to mind are probably tech related. But those are not necessarily the ones who stand to gain the most (even though they are the most likely to employ such expertise). So which ones benefit the most from local SEO know-how? Sure, everyone benefits from search engine optimization. But, service industries, those that are considered “immediate need”, require local SEO expertise more than any other. If you […]
4 Reasons Online Marketing is Shockingly Effective for Electricians
Put a charge into your business with online marketing Despite the importance of online marketing these days, many electricians still believe that this is simply not a cost effective option for them. Whether they think online marketing is too expensive or they simply want to rely on traditional advertising and word-of-mouth, they’ve made the decision to ignore one of the most powerful tools available to any small business owner. The fact is that electricians stand to benefit more than many other people from online marketing. Even if your electrical contracting business is a one person operation, the internet gives you tools to market yourself as effectively as any larger corporation can. Here are four reasons online marketing is simply too valuable for electricians to pass up. 1. 92% of consumers regularly search online As of 2015, 92% of people are going online to look for information about local businesses any time […]
Google’s 3-Pack is History
Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business. In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold. With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]