Rebranding

You’ve decided that your company brand needs a refresh. But it’s not just about getting a new logo. Here’s how to create a re-branding strategy. It seems simple enough, if not exactly easy. Prop up a failing business by changing the name, the logo, or both, revamping your look and reintroducing yourself to the business world. Unfortunately, these kinds of strategies usually work about as well for business as that complete personality makeover you were going to do in your summer off from high school. The problems that you have in your business are still the same problems, no matter what your slick new logo or catchy new name may make you think. 90% of consumers buy products unconsciously, usually due to brand recognition. What happens if you change your brand? A rebranding strategy is not a whim. It’s a fairly large gamble involving the very future of your business, […]