LinkNow Media Blog Tag: Google

LinkNow Case Study: Janitorial Company in Honolulu

In today’s LinkNow Case Study, we’ll be taking a look at a janitorial company in Hawaii that came to us in need of a digital rescue mission. With a lackluster, outdated website and no marketing budget at all, this business was floundering. In one of the most competitive markets for commercial cleaning, they were invisible. Fast-forward one year, and that same business is dominating page one for some of the most competitive keywords in their niche. How’d we do it? Smart strategy, relentless SEO, and a focus on building trust. Here’s how we took them from digital obscurity to the top of Google. No Digital Footprint To Build From When this Honolulu-based janitorial company first approached us in late 2023, their online footprint was virtually nonexistent. No web presence. No rankings. No clear way for potential customers to find them online—even if they were actively searching. In today’s market, […]

Future-Proofing Your Brand’s Online Presence

Overview This blog post explores how small businesses can plan for the future by focusing on aspects of their digital marketing that guarantee long-term results. We’ll be emphasizing sustainable strategies over shortcuts, with the goal of helping brands stay resilient through shifting algorithms and evolving tech. Highlights • Focus on the User and the Rest Comes Naturally • Embrace New Tools, But Don’t Over Rely on Them • Websites and SEO Are Long-Term Investments • Start Future-Proofing Your Small Business Today! Introduction The various ways businesses market online never stops changing, but your digital presence shouldn’t feel like a house built on sand. With every algorithm update, new platform, or marketing trend, brands that rely on quick fixes are left scrambling. So how do you stay visible, trusted, and relevant in a world that doesn’t sit still? You build on what lasts: real value, genuine connections, and smart systems that […]

What Types of Paid Ads Will Benefit Your Business the Most

Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]

Why Organic SEO Is Still the Best Way to Turn Traffic Into Revenue

Overview Organic SEO is the key to long-term online visibility. It helps businesses rank higher in search results and drives conversions over time. By optimizing content, improving site structure, and earning credibility, companies can attract more customers and drive sustainable growth. Highlights •What Is Organic SEO? •A Long-Term Investment With A High Payoff •The Data Speaks: Why Organic SEO Still Wins in 2025 •How Small Businesses Can Maximize Their Organic Growth •Need Help With Organic SEO? LinkNow Can Handle Everything! Introduction Ranking at the top of search results doesn’t happen overnight. Climbing the search results organically takes time, effort, and consistency—but the payoff is worth it. Unlike quick-fix strategies, organic SEO builds lasting visibility, bringing in steady website traffic and high-value customers month after month. Success in organic search is all about earning trust. Search engines reward businesses that prove their credibility, and that process doesn’t happen instantly. But once […]

LinkNow Case Study: Massage Therapist in Orlando

In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]

Google Now Prioritizes Authoritativeness More Than Ever

Overview Authoritativeness has been a key part of how Google rates websites for many years but is becoming even more important as search engine algorithms evolve. This blog examines the importance of expert opinions and how small business owners can use their authority to their advantage. Highlights •Introduction •Why Google Has Started To Focus on Authoritativeness •The Shift Toward Q&A Formatting and Expert Contributions •How Small Business Owners Can Build Their Online Authority •Need Help Establishing Your Online Authority? LinkNow Can Help! Introduction Google’s search algorithms are constantly evolving, but one factor has become increasingly important: authoritativeness. As misinformation and generic content flood the internet, Google is refining its ranking systems to prioritize high-authority content. This shift means businesses that demonstrate real-world knowledge and industry authority have a greater opportunity to rank higher in search results and attract more qualified leads. For small business owners, this means simply publishing content […]

How LinkNow Leverages Voice Search To Elevate Our Clients’ Rankings

Overview LinkNow helps businesses improve their search engine rankings by optimizing their websites for voice search, using strategies like conversational keyword integration, local SEO enhancements, and structured content formatting to ensure they appear in voice-based queries. Highlights •Introduction •What Is Voice Search? •Can Voice Search Improve Your SEO? •How LinkNow Optimizes for Voice Search •What Types of Results Can You Expect With LinkNow’s Voice Search Optimization? •Start Ranking for Voice Searches With LinkNow Introduction Voice search is transforming how people find businesses online, making it essential for companies to optimize their digital presence accordingly. Over 62% of American adults now use AI-powered assistants like Siri, Alexa, and Google Assistant, which means appearing in voice search results has become a key factor in online visibility. Here at LinkNow, we’ve quickly embraced the power of voice search optimization and work hard to ensure our clients rank for natural language queries, “near me” […]

Digital Marketing Best Practices: Why We’re Committed to “White Hat” SEO

Overview Search engine optimization (SEO) is a vital component of digital marketing, but not all SEO practices are effective. White hat SEO is an ethical, sustainable approach that prioritizes long-term success over quick, risky gains. In this blog post, LinkNow Media explores white hat SEO to explain why we’re committed to it, as well as how it differs from black hat techniques. Highlights •Introduction •What Is SEO? •What Is Black Hat SEO? •What Is White Hat SEO? •How Can You Benefit From White Hat SEO Tactics? •What Are the Best White Hat Tactics? •LinkNow Media Is Committed to White Hat SEO Introduction SEO is one of the cornerstones of effective digital marketing. By optimizing your website and content for search engines, you can drive organic traffic to improve your online presence and ultimately help your business grow. However, the effectiveness of SEO practices can vary, with white hat SEO standing […]

LinkNow Case Study: Dry Cleaners in Maine

In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success. Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition. When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story. A Solid Reputation Doesn’t Cut It Anymore Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises […]

Why More Reviews Lead to More Organic Traffic

Overview Online reviews are a crucial factor in driving organic traffic, enhancing search rankings, and improving customer trust. Search engines prioritize fresh, user-generated content, making reviews a key component of SEO. This LinkNow blog explores how reviews impact your SEO efforts, influencing click-through rates, bounce rates, keyword optimization, and local search visibility. We’ll also look at strategies for getting reviews and making the most of them. Highlights •Introduction •Understanding SEO and Organic Traffic •Customer Reviews and Local SEO •The SEO Benefits of Reviews •What Do Search Engines Consider When Assessing Your Reviews? •How To Get More Reviews •Responding to Reviews: Engagement is Key •How To Make Your Reviews Accessible and Visible •Implementing a System for Regularly Updating Reviews •Stay Optimized and Well-Reviewed With LinkNow Introduction Online reviews are more than just a way for customers to express their satisfaction or dissatisfaction with a product or service—they’re a crucial component of […]

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