What Is Crawlability and Why Is It so Important for SEO?

When it comes to SEO, crawlability is one topic that doesn’t see much airtime. It’s a shame, too, because it’s an integral part of SEO. By improving your website’s crawlability, you ensure that Google understands what your website is about. And when Google understands what your site is about, it will properly index you and make you searchable. Want to know more about the secret to ranking on Google? Read on! What Are Crawlers? In order to browse, index, and rank the hundreds of millions of webpages on the Internet, search engines use specialized bots called crawlers, also known as spiders, or spiderbots (since they “crawl” like a spider). We consider those terms a bit unfair, though: they’re more like the worker bees of the Internet. These crawlers scour the Internet, searching for new webpages to evaluate and index. They go from link to link, URL to URL, bringing the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

What is the “Google” Robocall Scam and What Can I Do About It?

A while back, we published a post explaining the scammy nature of robocalls that appeared to be from Google. Many of our clients were receiving calls from an automated system that claimed to be Google. They’d often start by claiming that their listing is suspended. And they’d end by asking for payment information to put it live again. Because it’s necessary to verify (and sometimes re-verify) Google listings, these robocalls appeared to be real. But the fact is, Google will never call to sell you anything. And they will never ask you for payment information. So, in 2019, has anything changed? Short answer: No. If you’re getting calls from someone saying they’re Google, it’s a scam. Full stop. Tell-Tale Signs the Call Is a Scam • The caller asks for your GMB password • The caller says they work “with Google” or “for Google” • The call is an unsolicited […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

How Small Business Owners Can Create A Work-Life Balance

When you own a business, it can be hard to stop it from taking over your whole life. Of course, it’ll always be a big part of it, but there should be room left over for relaxation, hobbies and time spent with loved ones. Creating a work-life balance that works for you is necessary for both you and your business flourish. Take control of your life and achieve your business goals by following these four easy steps! 1. Have A Routine and Stick to It As a self-starter, you make your own work hours, but it’s important not to let your work become a 24/7 thing. Remember, a proper balance between work and play make for a happy, healthy entrepreneur. If you find this balance hard to achieve, setting a routine can be extremely beneficial. Know when you’re supposed to be working and when you’re not. After a while, a […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Google Penalties: What Are They and What Do I Do If I Have One?

Building an online presence with SEO is tough, time-consuming work. It’s what we do every single day for our clients. But it’s rewarding to see web pages on diverse subjects like landscaping, low-voltage electrical installation, and even bricklaying rise in the rankings month after month. If you’ve been handling your SEO for your business’s website, I’m sure you know what I mean. But sometimes? That’s not the picture. Sometimes it feels like you’re doing everything right, but when you load the first page of the search engine results page (SERP), you’re nowhere to be found. For subject after subject, no matter how compelling the content you write, your site struggles to crack the bottom of the second page. It doesn’t seem to be on the search engine results page at all. What gives? Well, believe it or not, you might have been hit with a Google penalty. A Google Penalty? […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Content Still King in 2019?

Every now and then, I hear SEOs loudly proclaiming that content isn’t king. That content marketing is dead. And that even the phrase ‘content marketing is dead’ is dead. My reaction? LOL! After all, everyone wants to be ahead of the curve. Everyone wants to be at the forefront of big changes. Everyone wants to write the next headline that goes viral. And, guess what, that’s what content marketing is all about. Being at the forefront, announcing it with a catchy headline, and funneling traffic toward conversion—sounds like a content marketing strategy to me! Can we finally be realistic about it? Content isn’t going anywhere. It’s still an integral part of search ranking. It’s still critical in generating traffic. It’s still a key component of conversion. Without it, you’ll have nothing. Clients won’t even be able to find you. So, yes. In 2019, content is still king. Read on as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Your SEO Strategy Harmful or Helpful?

When we were first introduced to the Internet, we were baffled by how quickly we could get the information we wanted. With no more than a few keystrokes and clicks, we’d be scrolling through pages and pages of helpful information or hilarious entertainment. As time went on, those minor lags and wait-times even disappeared. Soon, we had instant access not only to information but to products. With those second-nature keystrokes and clicks, we could find whatever product we wanted and have it arrive on our doorstep by the end of the following week. In the last few years, even the real world has picked up with the rapid-fire pace of technology. Gone are the days of waiting weeks for orders to arrive. Often it only takes days. The instant gratification the Internet has rewarded us with has set the bar quite high for all services. We expect instantaneous results, no […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

8 SEO Strategies Guaranteed to Improve Your Ranking

If you’ve stumbled across this page, you’ve probably been mulling over your page rankings and disappointed with the result. Maybe you’ve been having a bad month. Maybe a bad year. Whatever it is, you know how important it is that your website ranks well. In this day and age, your business depends on it. At LinkNow Media, we work day in and day out at helping our clients navigate the complicated world of search engine optimization or SEO. While we’d love to do this work for you, we’re okay with sharing some basic principles of what it is we do if you’re looking to go the DIY route. These nine SEO strategies won’t work overnight. We won’t lie: building a brand online takes time, dedication, and energy. If you’re looking for an easy and quick fix, we have some bad news: it can’t be done. At least not within the […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Have I Been Hit By A Negative SEO Campaign?

You wake up on Monday morning. Everything seems calm. You wake up ten minutes before your alarm as the sun’s rays gentle shine through the slit in your blinds. The birds are singing. The weather outside is a balmy 22 degrees. To top it all off, your favourite song is playing on the radio on your commute to work. You get there, steaming hot mug of fair-trade Ethiopian coffee in hand, and sit at your desk. What could possibly go wrong today? And then you take a look at your website rankings. In the tank. Bottomed out. Like they were never there. It’s a nightmare scenario for anybody who relies on the Internet for sales, which in today’s day and age describes just about everyone with a business. You cross off everything on your web-traffic drop checklist and frantically check your usual Search Engine media sites for news. Was there […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Making Sense of Google’s Mobile-First Indexing

Back in March, Google announced it was launching its

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.