LinkNow Media Blog Category: Paid Ads Case Study

It’s Not SEO vs. PPC—It’s SEO and PPC

Overview This blog highlights how small businesses can achieve the strongest marketing results by pairing long-term organic SEO with targeted, short-term PPC campaigns—leveraging the unique strengths of each to boost visibility, credibility, and sales. Highlights • What Is Organic SEO? • When Should You Focus On SEO? • What Is Pay-Per-Click Advertising? • When Should You Focus On PPC? • Why Smart Businesses Use Both SEO and PPC • Tips for Using SEO and PPC Together • Mini Case Study: The Synergy of SEO Plus PPC Introduction When it comes to digital marketing, we here at LinkNow are firm believers that it’s not a battle between SEO and PPC—it’s a partnership. Smart businesses know that while SEO builds long-term credibility and organic traffic, PPC delivers fast, targeted exposure when timing matters most. This blog breaks down exactly how—and when—to use each strategy and how combining the two unlocks serious business growth. What Is Organic SEO? When small […]

LinkNow Case Study: Moving Company in New Jersey

Growing an established business in a competitive market isn’t easy, especially when your competition is just a click away. In late 2021, a New Jersey-based moving company came to LinkNow with a clear goal: they wanted more. This case study takes a closer look at how a strategic combination of a refreshed website, smart SEO, proactive lead management, and a commitment to long-term growth helped them rise to the top of the search results. Established (But Stuck) in a Competitive Market When this New Jersey-based moving company came to us in late 2021, they weren’t starting from scratch. Their business had a modest online presence, with some visibility on Google and a few leads trickling in. However, they were operating in an ultra-competitive space where “good enough” simply wasn’t going to cut it. With fewer than 200 keywords ranking in Google’s top 50, they were barely scratching the surface […]

LinkNow Case Study: Janitorial Company in Honolulu

In today’s LinkNow Case Study, we’ll be taking a look at a janitorial company in Hawaii that came to us in need of a digital rescue mission. With a lackluster, outdated website and no marketing budget at all, this business was floundering. In one of the most competitive markets for commercial cleaning, they were invisible. Fast-forward one year, and that same business is dominating page one for some of the most competitive keywords in their niche. How’d we do it? Smart strategy, relentless SEO, and a focus on building trust. Here’s how we took them from digital obscurity to the top of Google. No Digital Footprint To Build From When this Honolulu-based janitorial company first approached us in late 2023, their online footprint was virtually nonexistent. No web presence. No rankings. No clear way for potential customers to find them online—even if they were actively searching. In today’s market, […]

What Types of Paid Ads Will Benefit Your Business the Most

Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]

LinkNow Case Study: Pool Contractor in Dallas

Breaking into a crowded market is never easy, especially when you’re starting with no online visibility and stiff competition around every corner. But that didn’t stop this Dallas-based pool contractor from diving headfirst into success. With help from LinkNow, they turned a nearly invisible website into a lead-generating machine, outranked their competition, and became one of the area’s most sought-after names in custom pool construction. Here’s how we helped them go from overlooked to overbooked. Starting From Scratch Launching a business in a competitive market like Dallas is no small feat. For this new pool contractor, the challenge wasn’t building pools—it was building visibility. Surrounded by seasoned professionals with established online presence, their digital footprint barely existed. They had fewer than 50 keywords bringing in traffic, and their website sat mostly untouched by search engines. Big Dreams, Limited Reach Despite offering quality work, their phone wasn’t ringing. The lack […]

LinkNow Case Study: Massage Therapist in Orlando

In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]

LinkNow Case Study: Dry Cleaners in Maine

In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success. Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition. When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story. A Solid Reputation Doesn’t Cut It Anymore Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises […]

91 Leads in The First Month of Google Ads!

A New LinkNow Record – 91 Leads in The First Month of Google Ads! Are you looking to sign up new customers fast? With pay-per-click marketing, you can see quick results. Through Google Ads, LinkNow will promote your business at the top of Google’s first page. We recently generated 91 leads for one of our Google Ads clients in his first month! Read on to find out how we did it. Background Info Our client runs a party-bus business. He transports partygoers in luxurious limousine buses. His services are booked for special events, birthdays, bachelor and bachelorette parties, and more. His business is very successful. Before working with us, he was already booked up most nights of the week. He approached us because he still had downtime. There were always a few evenings where at least one of his buses sat idle. He wanted a marketing program that could […]

When Google Ads Works Too Well – Google Ads Case Study

Google Ads Case Study – When Google Ads Works Too Well More Leads Than Our Client Could Handle! We recently ran a Google Ads campaign that exceeded its goals, created tons of leads, and generated a substantial return on investment. Sounds good, right? You can imagine our surprise when our client called us and asked to cut his budget in half. The problem — We were generating too many leads, and he was constantly on the phone turning people away. Normally our goal for a successful campaign is for clients to want to increase their budgets. This situation was different, but we’re still going to consider it a win. Read on to find out how we did it! Client Background Our client operates a truck-repair business. One of his specialties is mobile truck repair. If your truck breaks down, his team will come to you and fix it on site. […]

Too Many New Clients! A Google Ads Case Study

Too Many New Clients! A Google Ads Case Study “It’s doing so well we can’t keep up. We’re only two guys, and we’re soon going to have to start turning people away.” – Benjamin Wallshlaeger, Owner of Brothers Ben Productions As you can imagine, we were very proud when we heard this feedback from one of our clients. Here’s the story of what we did for this business and how we can do the same for yours! Client Background – A Business Built on a Lifelong Passion Brothers Ben Productions is run by two brothers who are living their dream. They operate a business centered around tabletop and role-playing game services, and it’s the epitome of a labor of love. For those unfamiliar, tabletop games and RPGs involve groups of friends getting together, taking on roles of characters they create, and engaging in collaborative adventures. The games are stewarded by […]

Paid Ads Case Study

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