Link Roundup – Friday, 24 June 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Driving Performance Together: 6 Tips For SEO and Content Team Collaboration SEO and Content should not be two different departments. Check out this post from SEMrush to learn how they need to work together to be most effective. The voice search explosion and how it will change local search More and more people are using voice search, and this has some big implications for how we write for the web and deal with keywords. Read this post from Search Engine Land for more. 5 Effective Ways to Use the Google AdWords Keyword Planner   Keyword Planner is a vital tool for anyone who wants to market their business online. Check out this post from Portent to learn how […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Google’s 3-Pack is History

say goodbye to the 3-pack banner

Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 17 June 2016

Link Roundup

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own) Snapchat is one of the hottest social networks these days. Check out this Buffer post to learn how to great your own Snapchat geofilters to promote your business. 5 Reasons Your Content Marketing Isn’t Working Struggling with your content marketing? It’s not as easy as it might seem, but SEMrush has some great tips for getting your content working for you. How to Get Subscribers for Your Blog: 7 Fresh Ideas Are you just relying on random web traffic for your blog? You don’t need to! Check out this post from HubSpot on how to get subscribers for your blog.   That’s it for […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Your website is killing your business

How Your Website Is Killing Your Business

A bad web presence can be worse than none at all If you look around online, you’ll find no shortage of experts telling you that EVERY business needs to have a website. That if you haven’t developed a strong online presence, you’re leaving money on the table. That if you’re still relying on word-of-mouth or traditional advertising, you’re a dinosaur on the verge of extinction. A lot of people heard this kind of talk, got frightened, and rushed out to throw something up online. The thing that all these experts don’t tell you is that it’s not enough to just have SOMETHING online. If you’re not taking care and doing things correctly, you can end up with a mess on your hands. But don’t worry. We’re going to help you avoid these 3 rookie mistakes and get your online marketing back on track. 1. Outdated or unprofessional design Your website […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – 10 June 2016

Link Roundup

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Why SEO and Social Media Are Digital Marketing Partners This video from the guys at Stone Temple is all about how SEO and social media can work together as part of a digital marketing powerhouse. Three Mistakes in Content Marketing and How to Avoid Them This great post from SEMrush describes three common content marketing mistakes and gives you all the info you need to get past them. RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC   According this post from Larry Kim at WordStream, Remarketing Lists for Search Ads are the way forward for PPC. As a bonus, his post is filled with pictures of Deadpool and unicorns. That’s it for this week! Let us know what you think […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 Surefire Tips To Boost Your Small Business Website’s SEO

5 Tips for SEO Success

SEO tips to try if your want to improve your ranking Search Engine Optimization is a complicated business. If you’re like most other small business owners, you already have a million other things on your mind and spending hours trying to figure out how to improve your website’s search ranking is probably low on your list of priorities. However, SEO is critical for any business – if you’re trying to market your business online, you need to make sure that you’re making the most of your investment. With that in mind, we’ve put together a list of 5 quick, concrete steps you can take to make sure your site is optimized for search engines. If you take these steps, you should see a big improvement in your search rank. 1. Add a sitemap A sitemap is an XML document that tells Google and other search engines the structure of your website […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Link Roundup – Friday, 3 June 2016

Link Roundup

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths Pamela Wilson wrote a great post at Copyblogger about how to market to people without irritating them. Useful for anyone who wants to avoid making their prospects angry. How 8 Departments That Aren’t Marketing Can Use Social Media There’s a perception that social media is only useful for marketing, but Buffer put together a collection of other ways that businesses are successfully using social media. 4 Ways Copywriting Can Boost Your E-commerce Conversion Rates This is a great post about creating content that is designed to sell. Check it out if you’re trying to sell things online. How to Up Your SEO Game With Influencer Marketing This post from SEMrush is all about getting influencers […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 reasons your cleaning business needs a website

Online Marketing for Cleaners

Online Marketing is the key to success for cleaning businesses Here at LinkNow Media, we talk to a lot of small business owners who are thinking about finally creating a website for their businesses. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is a perception that these kinds of companies don’t need a website. This is just flat out wrong. In today’s world, 90% of consumers are going online to check out companies and products before making a purchasing decision. Any business that doesn’t have a strong online presence is simply going to miss out on 90% of their possible business opportunities. But while virtually every business should be online these days, cleaning and janitorial companies can benefit even more than companies in other industries. Here are the top 5 reasons your cleaning business needs a website. They let you show off your […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.