Overview The people who click on your website aren’t all at the same stage of the customer journey, and your content needs to reflect that. Where do they find the information that pushes them toward a decision? Insightful blog posts answer questions and position your business as a trusted resource. Below, LinkNow explores how strategic blog content drives organic traffic and improves search engine visibility. Highlights •What Makes Blog Posts Essential for SEO Success? •The Role of Keywords in Driving Traffic Through Blog Posts •Creating Evergreen Content: A Long-Term SEO Strategy •Optimizing Old Blog Posts for Search Engines •How To Interpret User Engagement Metrics for Blog Posts •Measuring the Impact of Blog Posts on Your SEO Traffic Introduction If you haven’t bothered with creating blog posts for your website, assuming they’re not worth the effort, you’re missing a huge opportunity to drive organic traffic and build authority in your industry. […]
The Average Search Query Is Getting Longer: Here’s How To Adapt Your Content
Overview As AI-driven technologies like ChatGPT and Google’s Gemini continue to shape search behavior, the length and complexity of search queries are evolving. Consumers are now using longer, more specific search phrases, which presents both challenges and opportunities for businesses. In this blog post, LinkNow Media explores these changes and how you can adapt your content strategy to this new search landscape. Highlights •What Are Long-Tail Search Terms? •What Aren’t Long-Tail Search Terms? •How Are LLMs Changing Search Behavior? •Transform Marketing Campaigns by Targeting Long-Tail Keywords •Your Content Creation Needs To Be More Comprehensive •How Do You Adapt Your Content Strategy? •Personalize the User Experience •Looking Ahead: The Future of Search in the LLM Era •Thriving in a Changing SEO Landscape Introduction One of the most notable trends in SEO is the increasing length and complexity of search queries. Gone are the days when simple, two- or three-word searches dominated. […]
Everything You Know About Online Marketing Is Wrong
Online marketing strategies are sometimes only effective temporarily due to advancing search algorithms and shifting user behaviors. Today’s standards render many of yesterday’s best practices obsolete or insufficient. What you need is a strategic, user-centered approach for visibility that endures. Are You Holding on to Any Outdated Beliefs? Keyword Stuffing More Content = Better Ratings Backlink Quality Over Quantity Thinking Traffic Alone Guarantees Conversions Relying solely on Paid Ads for visibility Ignoring Mobile Optimization Treating SEO as a One-Time Fix Citations Aren’t Helpful for SEO Negative Reviews Are a Disaster Introduction When SEO was still in its infancy, online marketing revolved around various quick-fix tactics like keyword stuffing and excessive backlinks. Many of these martyred (and often simply discarded) practices gave short-term results but created long-term issues for brands’ online visibility. Today, online marketing necessarily entails a strategic, user-focused approach to keep up with constantly changing algorithms and audience […]
AEO vs SEO: Digital Marketing is Evolving
Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]
How to Create Content That Converts
If you’re a business owner, creating content that resonates with your target audience isn’t just an option—it’s the foundation of success. Compelling content will capture your dream clients’ attention, guide them through their buyer’s journey, and ultimately drive conversions. But it’s not as simple as stringing together words and sentences—it takes planning and strategizing. With the abundance of information available online, it’s essential to craft content that stands out, informs, engages, and compels your audience to take action. In this comprehensive guide, we’ll explore proven strategies and methods to help you create content that converts, ensuring your efforts yield tangible results. Know Your Target Customer Avatar Before creating content, you need to know your audience, aka your target customer avatar. With a customer avatar, you can generate a buyer persona that explores the mindset, priorities, decision-making factors, and path that influence prospective customers’ choices. Having insight into this data […]
10 Questions to Ask an Agency Before Buying SEO
As the world continues to evolve into a global digital enterprise, businesses need to adapt to the changes to maintain a strong online presence, which is crucial for their growth and success. How does a business get ahead of the online competition? Through a robust, intentionally designed SEO plan. Search engine optimization (SEO) has become an indispensable tool for improving website visibility, driving organic traffic, and ultimately boosting revenue. However, with countless SEO agencies competing for your attention, it can be challenging to separate the good from the bad. Before handing over your digital marketing efforts to an agency, you want to ask the right questions to ensure you’re making an informed decision. If you’re a small business, here are ten critical questions that will help you evaluate an SEO agency’s expertise, transparency, and ability to deliver tangible results. What Is SEO? SEO is akin to strategically positioning your […]
How to Write Killer SEO Content to Drive Your Site to Page 1
Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]
Find Fresh Leads Every Year with Evergreen Content
Publishing evergreen content is a sure way to provide value to your audience for an extended period far beyond the publishing date. This type of content is search optimized and will help you rank with search traffic and bring in more visitors to your website. Simply put, creating evergreen content is a genius strategy if you’re looking to find fresh leads. Producing this type of content is much more straightforward than writing seasonal content because you presumably already have considerable knowledge saving you research time. Whether evergreen content comprises just a few pages or 50% of your website, you should produce this type of content if you’re looking for an SEO strategy to increase traffic. How to Present Evergreen Content There are countless options for producing timeless content that stays relevant long after you create it. The first step is to choose the structure of your blog or article because […]
SEO for Landscapers
Search engine optimization (SEO) is tricky business. But it’s also something landscapers can benefit from immensely. That’s where LinkNow Media comes in. Our SEO services help you grow your Web presence with reliable content, high-quality backlinks, and robust back end work. We help you broaden your reach, connecting you with the kinds of customers you want. Best of all, though: We help you save money with the most cost-effective marketing solutions available. Join over 10,000 clients who’ve chosen to maximize profits with LinkNow Media. Give us a call at 1-888-667-7186 to schedule a free consultation today. FREE QUOTE Grow Your Audience—and Your Business Your website is the most powerful tool in your marketing arsenal. Make the most of it with LinkNow Media. We provide complete digital solutions to get you more business through your site, growing it with fresh content and ensuring it ranks well online. Through savvy business […]
SEO for Locksmiths
If you’re a locksmith looking to drum up business, turn to LinkNow Media. Our search engine optimization (SEO) services help you rank well online so that you can get seen and found in your local area. Build your brand, grow your Web presence, and build trust with clients: With our services, you can do all three. Read on to discover what our SEO services can do for you. To schedule a free phone consultation, give us a call today. FREE QUOTE The Most Cost-Effective Marketing Solutions Available Save Money and Grow Your Business We offer the most affordable SEO services available in North America, helping you drive down costs while maximizing profits. Our services are a stellar investment at just a fraction of the cost of most online marketing plans. They offer complete digital solutions for all your Web-related needs. From on-page optimization to quality backlink building, we have […]