How Small Businesses Can Benefit From Social Media Campaigns

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

3 Concrete Steps to Improve Your Small Business Website

It can seem overwhelming It’s a story we hear all the time – small business owners know that they need to be online to compete, so they hire someone to build a website, and then forget about it.  A month or two later, they suddenly realize they’re not seeing any concrete results from their website and wonder what happened. If this sounds familiar to you, you’re not alone. There’s a common misconception among the general public that once you create a website, you’re all done – that it will just sit on the internet and collect customers for you. Unfortunately for small businesses everywhere, it’s not so simple. There’s a whole industry based around helping businesses get their websites to rank well in search engines and attract customers. Of course you can pay marketing agencies to do all this stuff for you, but many small business owners want to do […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The Ultimate Guide to Online Marketing for Small Businesses

The Longest Journey Begins With A Single Step You are reading LinkNow Media’s multi-part guide to small business online marketing. Our goal is to create a resource for small business owners that gives them everything they need to market their businesses online, all in one place. From web design to SEO to email campaigns, we want to give our readers the tools to succeed. If you find this post useful, check out our blog archives for more in depth discussions of various online marketing topics. Part 1: Your Website and On-Page SEO Part 2: Domain Authority and How to Build It Part 3: Citations and Local Search Part 4: How to Build an Awesome Small Business Blog Part 5: How to Create a Huge Social Media Presence for Your Small Business Part 6: Why Email Campaigns are Important Part 7: PPC (Yeah, You Know Me) Part 1: Your Website and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 is a magic number

competition ahead

When you were using Google over the weekend, you may have noticed that things are looking a little different. The 7-Packs have been reduced to 3 listing “Snak Paks,” hours of operation have been added, and there is now a link for directions. No A,B,C pins, no G+ links, no street addresses. These changes have been noted around the world, on both mobile and desktop. This is a roll out my friends, not simply a test. The SEO community isn’t totally shocked by the new layout. Here is a post from July, 2 foreshadowing the switch as an effort to make a desktop UI that mimics mobile experience. How will this new landscape affect your business? Last week you may have been quite pleased with your site’s fourth position in the 7 pack, and how could you not be? Nearly 75% of users never scroll past the first page of […]

Diandre Prendimano

Author: Diandre Prendimano

About Diandre Prendimano

Diandre Prendimano is part of the Content Creation team at LinkNow Media. She is originally from the Jersey Shore, but was lured to Montreal by the siren call of French Canadian lumberjacks and a local cuisine based on smothering food in cheese and gravy. After finishing a degree in Creative Writing at Concordia, she decided to stick around in Montreal. When she isn’t breaking hearts or revolutionizing the fashion industry with her sartorial choices, she hangs out on the Internet.

Has your business ever moved?

Today, June 1, 2015, marks LinkNow Media’s first day in our brand new office. After a hectic weekend of moving, setting up workstations, and cleaning up, we were all ready for business at 9 AM. However, getting our office up and running in time for the start of the work day doesn’t mean that we’re finished the move! Like any other business, changing the address of our company means we have a lot of work to do to clean up our online citations! What are citations? In the world of SEO, citations are one of the biggest factors that influence your local search rank. Citations are simply listings on other webpages that contain your business’s name, address, and phone number (NAP). Google and the other major search engines use your NAP to make sure that you are who you say you are and to figure out when to suggest your […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to boost your website traffic with LinkNow Media!

Are you making the most of your website? Summer is just around the corner, and many businesses are getting ready to dive into their busy seasons. If you are gearing up to deal with a large influx of work, your website is probably the last thing on your mind. However, your busy season is the time when your online marketing efforts can have the biggest impact and attract the most business – your peak season happens when the most customers are looking for your services, and this means it’s also the time when the most people are searching online for businesses like yours. You want to make sure that all these potential customers find your website instead of your competitors’. If you’re a LinkNow Media customer, now is an excellent time to think about your online marketing and what might work better for your business. We recently launched our suite […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.