Privacy Policy

This document was last updated on May 5, 2020

This Privacy Policy governs the manner in which 9209-5256 Quebec Inc. DBA LinkNow Media, collects, uses, maintains and discloses personal information collected with respect to the products and services that LinkNow offers, including with respect to users (each, a "User") of the https://www.linknow.com website ("Site") as well as all who communicate with LinkNow by phone, text, email or in person. LinkNow Media handles personal information only in compliance with applicable privacy and data protection laws.

LinkNow Media is not established in the European Union and does not offer services to or target the offering of services to European data subjects.

For the purpose of this Privacy Policy, Personal Information means any information about an identifiable individual, in accordance with applicable privacy laws; however Personal Information does not include the business contact details of an employee or representative of an organization, where used to contact that person in connection with their business role. Aggregated or anonymous information, which does not identify an individual, is not considered to be Personal Information.

This Privacy Policy contains important information on our commitment to the protection of your Personal Information, including:

By visiting the Site, registering for the Site, receiving the Services, communicating with our customer care team, participating in a contest or promotion or otherwise providing us with your Personal Information, you consent to our collection, use and disclosure of your Personal Information in accordance with the terms of this Privacy Policy. We encourage you to read this Privacy policy carefully, and to watch for and read any updates that might be made from time to time, as explained below in Changes. If you do not agree to this policy, please do not use our Site, products or services. Your continued use of the Site, products or services following the posting of changes to this policy will be deemed to constitute your acceptance of any such changes.

This Privacy Policy should be read together with the Terms and Conditions of service

How we collect your Personal Information

We may collect personal identification information from you in a variety of ways, including, but not limited to, when you visit the Site, contact us, place an order, subscribe to the newsletter, fill out a form, through third party list brokers and in connection with other activities, services, features or resources we make available, on the site, over the phone, by various messaging apps or in person. You may be asked for, as appropriate, for a range of Personal Information, including name, email address, mailing address, phone number and credit card information. Users may, however, visit the Site anonymously and Users can always refuse to provide personal identification information. Users must however note when visiting the Site anonymously or when refusing to provide certain required information, they may be unable to use certain features of the Site or same may not function properly.

We may also collect Personal Information that may be generated by your registration, participation or use of the Site and/or our Services. As explained below, under Website Usage, we may also collect certain information respecting your use of our Site, such as links clicked through and pages viewed.

How we use collected information

LinkNow Media generally collects your Personal Information to provide you with its products and services, including allowing you to customize the Site to your preferences. More specifically, we may collect and use Users Personal Information for the following purposes:

  • To improve customer service
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience
    We may use information in the aggregate to understand how our Users as a group use our products and services, including how they make use of the features and resources provided on our Site.
  • To improve our Site
    We may use feedback you provide to improve our Site, products and services.
  • To process payments
    We use the payment information that customers provide when placing an order only to provide service to that order, to resolve disputes and to detect or prevent fraud. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To send periodic emails
    We may use your email address to send you information and updates pertaining to your order, as well as to respond your inquiries, questions, and/or other requests.
  • To reduce the opportunity for fraud
    We may use certain information as part of an internal process designed to reduce the opportunity or occurrence of fraud. For example, we may require that Users register or create a profile and provide certain information before able to make a transaction or use certain feature of the Site. We may also use Personal Information to enforce a contract, or to otherwise protect our business interests or those of other users.
  • To meet legal requirements
    We collect and disclose information as required or allowed by laws or judicial decisions wherever we operate or Users are located.

Potential Secondary Uses

As permitted by law, we may also collect, use and disclose some of your Personal Information for purposes not directly connected to your use of the Site or receipt of our products and services, as outlined below. In some cases, you may choose not to participate in such activities, or not to provide us with your Personal Information. In other cases, you may opt-out of the use of your Personal Information for secondary purposes by contacting us, as set out below under Contact. For completeness, we also note below a number of practices that involve only the collection and use of aggregated information.

  1. Marketing Communications
    As permitted by law, we may send you email communications that may contain company news, updates, related product or service information, or special offers or promotions from LinkNow, its business partners or other third parties. We send such communications to provide you with up-to-date information about our services, and to publicize and promote certain content, products and services that may be of interest to you. Note that we do not disclose your personal information to third parties for their own marketing purposes.

    You may unsubscribe at any time by contacting us, as set out below under Contact, or by clicking on the "unsubscribe" option in any such email communications you may receive. LinkNow Media does not sell or otherwise provide Personal Information to third parties for their own marketing purposes without explicit consent.

    Note that if you do unsubscribe from marketing and promotional messages, you may continue to receive service and transactional messages, such as those relating to order confirmation, billing and collection, or service modifications.

  2. Online Interest-Based Advertising
    LinkNow Media has agreements with third party advertising services ("Advertisers") to present you with advertising on third party web sites based on your previous interaction with the Site, enabled through your computer browser and "cookies" (for more information on cookies, see Website Usage, below). The techniques that Advertisers employ do not directly collect information tied to your name, but could be used to collect information about the activities of your browser and IP address over time and across different Web sites. This information is used to predict and display to you the types of advertising that may be most relevant to your interests and tastes, and may also be used to display ads to you featuring events that you previously viewed on the Site (known as "re-targeting"). You may obtain more information about online interest-based advertising, and opt out of such interest-based advertising (note that by opting out, you will still see advertising – it just may not be for products or services of interest to you), by visiting https://www.youradchoices.ca

  3. User-Submitted Content
    From time to time, Users may submit testimonials, photographs or other writings. In some cases, Users may also be given the choice of providing their name and location when providing these submissions, or when responding to customer satisfaction surveys. By providing such submissions, Users consent to LinkNow Media using such submissions together with the User’s name and location in any and all media.

  4. Contests and Surveys
    To participate in certain services-related promotions, including, but not limited to, contests, sweepstakes and surveys, there may be a separate registration process which may require the submission of Personal Information (such as your full name, email address, mailing address, telephone number, etc.). We will use the information you provide for the purpose of conducting the promotion (for example, to contact you if you have won), and for the purposes stated in the registration form. You may also have the opportunity to opt-in to receive special promotions or offers from our advertisers as a result of your use of the Site and/or Services.

  5. Website Usage
    Our Site also automatically collects certain information about visitors to the Site through various Internet technologies, such as through log files, and through cookies, web beacons and similar technologies. The information may include, but is not limited to, the browser name, the type of computer and technical information about Users means of connection to the Site, such as the link of the internet that lead the Users to our site, if any, the Users’ IP address, the operating system, the Users’ personal preferences such as language, favorites, etc, and the Internet service providers utilized as well as any other relevant non-personal information.

    The Site may use "cookies" to enhance the User experience. A User’s web browser will place cookies on the User’s hard drive for record-keeping purposes and sometimes to track information about them. Cookies are small text files stored on your device that identify your browser/IP address – but not you as an individual – to our computers each time you visit our Site. More information about cookies can be found at https://en.wikipedia.org/wiki/HTTP_cookie. We may use cookies to create a profile of Users, detailing their stated and inferred preferences, in order to facilitate a more personalized web browsing experience, including by providing more personalized products and services that are tailored to your needs. We may also use cookies to collect aggregated statistical information about how our Site and its features are used.

    Most web browsers contain controls that allow you to block or delete cookies (this is usually done through privacy settings), or to notify you when a request to set one is made. You do not need to enable cookies to visit our Site; however, certain features of our Site and Services depend on the use of cookies. Accordingly, if you choose to block cookies you may not be able to use those features or may lose preferences based on those cookies.

    Log files are records of all visits to our Site, which are automatically generated by our servers or Site hosts. These files make a record of each visit to our Site and log a number of details, including the IP address from your network, what pages were explored and the length of your visit.

    A web beacon https://en.wikipedia.org/wiki/Web_beacon is a small transparent graphic image that allows us to record simple User actions related to our Site and to email communications received from us, to help us determine the usage and effectiveness of our Site and communications. These "images" are automatically loaded to your browser/device when you visit the Site or open an html format email message from us, thereby letting us know if a certain page was visited or an email message was opened.

    LinkNow Media currently uses Google Analytics to provide statistics about the visitors to our Site. Google Analytics tracks and analyzes non-personally identifiable statistical information, including, without limitation, search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. More information about Google Analytics is available at https://policies.google.com/technologies/partner-sites

LinkNow Media uses the above technologies to allow for user preferences, to better understand our business and users, to determine repeat visitors, validate orders, and detect and prevent fraudulent activity. By using IP addresses to approximate geographic location (to a city level), we can determine which privacy policy and terms and conditions to display to you, approximate time zone, and better understand the locations of our customer base . LinkNow Media will not make any attempt to identify Users according to their browsing activity through such records.

Sharing your personal information

LinkNow Media may, from time to time, share Personal Information with third parties that we engage to provide services on our behalf, such as, payment processing, web design and technical support. We will share with such service providers only the Personal Information that is reasonably necessary for the purpose or service for which the service provider is engaged. We will also use contractual and other means to provide a comparable level of protection while the information is being processed by such service providers, including requiring that any Personal Information that we share be used solely to provide us with the specific service for which they were engaged, and for no other purpose. You can obtain more information about our policies and practices with respect to the use of Personal Information by third party service providers by contacting us as described below, under Contact.

We do not sell, trade, or rent Personal Information to others without your consent. We may share business partners, trusted affiliates and advertisers generic aggregated demographic information not linked to any Personal Information regarding visitors and users.

We may share or transfer your Personal Information where reasonably required in the context of a sale, merger or amalgamation of all or part of our business, or the insurance of securitization of our assets. In any such case, the recipient parties will be contractually required to keep the information confidential and use it only for the purposes of the transaction, or proposed transaction, in question. In the event a business transaction is affected, assignees or successors of LinkNow Media or our business or assets, or those of our affiliated entities, may use and disclose Personal Information only for the purposes as set out this Privacy Policy, unless further consent is obtained.

LinkNow Media may also disclose Personal Information to respond to legal requirements, enforce our policies, or protect anyone’s rights, property, or safety, in accordance with applicable laws and regulations.

We may also share your Personal Information with law enforcement, national security agencies or other governmental officials, as required or permitted by law, such as in response to a court order or a verified request relating to a criminal investigation or alleged illegal activity.

How we protect your information

We maintain reasonable data collection, storage and processing practices and security measures designed to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site that are in conformity with industry’s standards for the protection of sensitive information. Our security safeguards include organizational, physical and electronic measures.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. While LinkNow Media employs these advanced techniques when interfacing with its Users and customers, third party service providers and other partners, you should be aware that there is a residual risk in transmitting any data electronically. This risk is inherent in all Internet dealings.

Retention and Storage

We will retain your Personal Information for only so long as is necessary to fulfil the purposes for which it was collected, and for such periods of time as may be required to comply with applicable law.

When your Personal Information is no longer required, we will make all reasonable efforts to ensure all electronic and hard copies of such information are securely destroyed and irreversibly deleted from our systems. However, where your information has been provided to third parties for certain purposes, such as payment processing, these third parties, such as payment processors and financial institutions, may retain the information according to their own retention policies.

Your Personal Information may be stored or processed by LinkNow Media or Third-Party Service Providers outside of your home country, where it may be subject to the legal requirements of the foreign country in which it is stored or processed.

Protecting children’s privacy

Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Accessing Your Personal Information

We will take all reasonable steps to ensure that all information we collect, use or disclose is accurate, complete and up-to-date. Please contact us if your details change or if you believe the information we have about you is not accurate or complete.

Changes to this privacy policy

LinkNow Media has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

As required by applicable privacy law in your jurisdiction, we will, on request, provide you with reasonable opportunity to access the Personal Information about you that we retain, and, as appropriate, have it corrected or updated. All such requests must be received in writing. We will make the information available within the time frame required by your jurisdiction, or provide written notice of extension, where additional time is required to fulfill the request.

Please note that your right to access your Personal Information may be limited by applicable privacy laws, such as where a record contains both your Personal Information and that of another party. In order to verify your identity, we may also request that you provide certain Personal Information to us to match against our records.

Contacting us

If you have any questions about this Privacy Policy or the privacy practices of LinkNow Media, or you would like to access your Personal Information, please contact us at:

LinkNow Media
https://www.linknow.com
4700 Rue de la Savane Suite 210
Montreal Qc H4P 1T7
888.667.7186
privacy@linknowmedia.com