10 Ways to Promote Your Blog on Google

A woman, smiling, holds a megaphone to her mouth. Caption says: 10 tips to grow your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

4 Big Benefits of Blogging (and Why Even Contractors Should Do It)

Background shows a workspace with a laptop, notebook, and teapot. Caption says: 4 reasons every business needs a blog.

teIf you’re not blogging in 2022, you’re leaving a lot on the table. Blogging helps put eyes on your business. It helps build trust with your audience—and with Google. Even contractors like roofers, plumbers, and general contractors are reaping the rewards, using it to scale up and build their brands simultaneously. If you’re not, you’re losing out. With that in mind, let’s look at 4 concrete reasons every business—including contractors—needs a blog. 1. The Cheapest Way to Increase Traffic Content is king when it comes to search engine optimization, and keeping a blog means that your website will be updated regularly with indexable pages. Try focussing your blog posts around topics that are related to your industry and include keywords and terms that promote your overall SEO strategy. Without a blog, a good chunk of the clicks on your website will likely come from people already familiar with your business […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Write a Blog Post: A Step-by-Step Guide

On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.

Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

4 Tricks to Get Your Blog Noticed on Google

  Your blog is one of the most useful marketing tools you have. It lets you connect with an audience, build trust between you and your clients, and increase your online footprint. But it ain’t worth much if no one’s reading it. So how do you attract readers? While the Internet is chock-full of answers, we at LinkNow Media like to boil it down to one guiding principle: user experience. Make your blog easier to read, answer your users’ questions, and before long you’ll see your rankings climb. Easier said than done, we know. To give you a better sense of how to improve the user experience, we’ve come up with these 4 SEO tricks designed to boost your blog’s searchability. Read on! 1.     Use Targeted Keywords Every page you write must have a purpose. On a blog, usually it’s to inform, educate, or advise. Sometimes to entertain. Whatever it […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Is Content Still King in 2021?

Every now and then, I hear SEOs loudly proclaiming that content isn’t king. That content marketing is dead. And that even the phrase ‘content marketing is dead’ is dead. My reaction? LOL! After all, everyone wants to be ahead of the curve. Everyone wants to be at the forefront of big changes. Everyone wants to write the next headline that goes viral. And, guess what, that’s what content marketing is all about. Being at the forefront, announcing it with a catchy headline, and funneling traffic toward conversion—sounds like a content marketing strategy to me! Can we finally be realistic about it? Content isn’t going anywhere. It’s still an integral part of search ranking. It’s still critical in generating traffic. It’s still a key component of conversion. Without it, you’ll have nothing. Clients won’t even be able to find you. So, yes. In 2021, content is still king. Read on as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

7 Shortcuts to Becoming a Better Blogger

7 shortcuts to becoming a better blogger blog banner

Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Create Your Brand Voice

how to create your brand voice

Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Reasons the Internet is a Caterer’s Best Friend

Online Marketing is the best way for catering companies to grow It’s no secret that online marketing is the most effective way for small businesses to get their names out there. However, if you own a catering company, the nature of what you do makes online marketing an even more effective method to promote your business. Between the ways that having a website can smooth out the sales process and the way online marketing is the perfect way to showcase your talents, promoting a catering business online is basically a no brainer. It’s almost as if the web and social media were designed specifically to help businesses like yours succeed. 1. A website is the best salesperson you could have When it comes to catering, most people already have an idea of what they want when they begin shopping around. If you have a website, potential customers can see what […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 reasons your cleaning business needs a website

Online Marketing for Cleaners

Online Marketing is the key to success for cleaning businesses Here at LinkNow Media, we talk to a lot of small business owners who are thinking about finally creating a website for their businesses. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is a perception that these kinds of companies don’t need a website. This is just flat out wrong. In today’s world, 90% of consumers are going online to check out companies and products before making a purchasing decision. Any business that doesn’t have a strong online presence is simply going to miss out on 90% of their possible business opportunities. But while virtually every business should be online these days, cleaning and janitorial companies can benefit even more than companies in other industries. Here are the top 5 reasons your cleaning business needs a website. They let you show off your […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Common Online Marketing Frustrations, and How to Beat Them

Online Marketing Frustrations

Online Marketing is harder than it sounds Online marketing gurus tend to make it all sound so easy. “Just throw a site up on the web, write some content, and tweet at your customers and you’ll be making money hand over fist in no time.” Yeah, right. Anyone who has tried their hand at online marketing knows that it can be a lot harder than that. It can seem like you’re doing everything right, but still not getting the results you want for your business. If you’re frustrated, you’re not alone. Here are three of the issues that people new to online marketing struggle with the most, and the things you can do to deal with them. Can’t get visitors to your website What the experts say: “Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.