What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Making Sense of Google’s Mobile-First Indexing

Back in March, Google announced it was launching its

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

For the 3rd Year in a Row, LinkNow Media Ranked Among Canada’s Fastest Growing Companies

Every year, GROWTH 500 (formerly known as PROFIT 500) ranks Canada’s fastest growing companies. Published online in CanadaBusiness.com and in print in Maclean’s magazine, GROWTH 500 celebrates the best of the best in Canadian business. We are thrilled to announce that GROWTH 500 has featured LinkNow Media once again—for the 3rd year in a row! With a 307% revenue growth, between 2012 and 2017, we ranked a solid 230 on the Canada-wide list. Making things a little sweeter is the fact that we were also featured as Montreal’s 26th fastest growing company. With our sights set on new projects and new hires—not to mention our upcoming 10,000 client milestone—we’re very excited about everything we have planned for 2019! So, what is it that makes LinkNow Media so special? Why is it that, year after year, we stand out from the competition? Is there a secret formula for our growth? A […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level

Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Waze Launches Waze Local Advertising

Waze Local: A Powerful New Weapon for Your Arsenal At 6:30 a.m. this morning, I was packing lunch for my two daughters when my phone started buzzing like a hive. SearchEngineLand broke the news that Waze Local had finally launched and the blogosphere took notice. I was so distracted, I almost added my keys to my morning blender smoothie. Readers—this is a big deal. I Don’t Get It. What’s So Exciting About Waze Local? Waze Local is an advertising tool platform that small businesses can use to transmit their locations to users of the Waze app. At LinkNow Media, we’re always trying to stay on top of the latest developments in search engine optimization and search engine marketing. When we hear about a new ad platform, we get excited. Waze Local was in beta for most of the last year, but now it’s open to anybody who wants to promote […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Are Yelp Ads Giving Your Business Enough Bang for Your Buck?

At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

301 Redirects

Have you ever clicked on a link to a website, only to see that link change in your address bar as the page loads? That’s a redirect. So, what is a 301 redirect? And does that mean there are multiple kinds of URL redirects? In fact, there are five types of redirects: 301, 302, 303, 307, and 308. But we’re here to focus in on 301. This redirect ensures that online traffic will reach the most recent version of a URL. Let’s say you created a page for your spa’s amazing manicure services, but then updated it and made an entirely new one. What’s going to happen to your backlinks then? If you don’t have a 301 redirect in place, they’re just going to take potential clients to an error page. By now this is starting to sound pretty important. But how do you work with these redirects? Behind the […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

What Makes for Good Web Design?

Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch