SEO is Critical If You’re A Commercial Electrician

SEO is Critical If You're A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

7 tips

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

Using Online Marketing

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How SEO and Web Design Work Together To Boost Your Marketing

How SEO and Web Design Work Together To Boost Your Marketing

Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Local SEO Tips and How To Improve Your Small Business Rankings

Why You Need Local SEO and How To Improve Your Small Business Rankings

Local SEO Tips for Small Businesses It used to be when you started an organization, you did your advertising the old fashioned way. This meant newspapers, flyers, handing out business cards, sometimes just going door-to-door. With the arrival of the internet, these methods are now out of date. As of 2015, there were 3.26 billion internet users. This makes up 40% of the planet’s population! If a business owner wants to increase the traffic to their website or shop, they need SEO. Let’s jump into some of my favorite local SEO tips! Understanding why you need local SEO tips Just because you know SEO stands for Search Engine Optimization doesn’t mean you know why your business needs it. Just because you know the main purpose of SEO is a marketing strategy doesn’t mean you know how to begin using it yourself. When 93% of online experiences start with the use […]

Ray Keaton

Author: Ray Keaton

About Ray Keaton

Explosive Twitter Growth for Small Businesses in 5 Easy Steps

small business twitter growth

Grow your small business Twitter account in 30 minutes a day Last fall, I wrote a guest post at the Exodus Digital Marketing blog about how I had managed to grow LinkNow Media’s Twitter account from the 50-60 followers we’d had since the account was created in 2011 to over 900 followers in about nine months. You might think that this isn’t any great achievement – 900 followers isn’t exactly a huge number when compared to some other brands out there. But when you consider that I’m the only person managing our company’s social media and I’m only able to spend, at most, 30 minutes each day working on our Twitter account, growing our follower count by 1500% is actually pretty huge. Since then, our growth has accelerated. In just over four months, we’ve added another 750+ followers, and there’s been no sign of slowing down. With that in mind, […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Market Your Not-So-Interesting Brand on Social Media

how to market your boring business

No brand is boring If you’re like most small business owners I know, you spend a lot of time thinking about how best to put your limited time and marketing budget to the best use. You’ve probably read lots of advice about how every brand needs to be on social media – after all, all the marketing experts insist that social media is one of the best ways to connect with potential customers. It’s easy to market your brand on social media if your company is cool. Cars, iPhones, and video games are all easy to market online – people are eager to hear what brands in these industries have to say. But what do you do when you’re representing a “boring” brand? It might be harder to attract an audience, but social media is still an effective way for you to market yourself. Here are three tips to get […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Your 2017 Online Marketing Plan

2017 marketing plan

2016 was a big year for digital marketing Hoo boy. It’s been quite a year, huh? It’s been a year of big changes all around, and the digital marketing world has been no different. SEO was shaken up in 2016 by a series of Google updates. Between the update to Penguin, the unconfirmed “Possum” update, and Google doubling down on their commitment to mobile-first search, a lot of people saw their rankings change in 2016. We also saw Google’s RankBrain really start to make a huge impact in the search results (and elsewhere, like in Google Translate). RankBrain, using machine learning, is helping Google better understand the content and purpose of websites as well as understand searcher intent better. This was also the year when marketers went crazy for online video. Video has been a digital marketing staple for years, but with Facebook and Twitter jumping on the autoplaying video […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Proven Ways Marketing Experts Transform Websites Into Moneymakers

3 PROVEN WAYS MARKETING EXPERTS TRANSFORM WEBSITES INTO MONEYMAKERS

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.