Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]
The Art of Coordination: The Crucial Role of Account Executives in Successful Online Marketing
When clients reach their three-month mark with LinkNow, they receive a call from someone genuinely invested in their overall well-being, both professionally and personally, someone who is committed to ensuring client satisfaction and possesses the expertise to address any concern, someone they’ll likely develop a strong and enduring relationship with throughout their LinkNow journey. This someone is their Account Executive. As an Account Executive (AE) who’s been with LinkNow for over 10 years, Jon Borshy can recall a time when he handled almost everything for clients, from submitting website changes and advising on which backlinks should be created to custom content requests and selling paid ads when LinkNow introduced this service. As LinkNow grew rapidly, he watched other departments grow and gained what he calls “invaluable training” in how to direct the company’s resources to achieve a client’s wishes and vision. Every LinkNow client receives a check-in from their […]
From CTAs to Photo Galleries: Everything You Need on Your Small Business Website
It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]
Revolutionizing the World of Web Design
There was a time when websites cost a fortune, or took an eternity to set up. But LinkNow’s put a stop to that. Since 2009, LinkNow’s been changing the name of the web-design game. Our cost-effective marketing solutions have helped businesses across North America get seen, boost profits, and maximize growth. With over 10,000 active clients, LinkNow is leading the way in affordable, value-driven web design. Join us as we look at LinkNow’s journey and how we continue to make waves across the industry. Making the Small-Business Life Easier—One Website at a Time LinkNow began not with a service but with a mission: To make the small-business life easier. Co-founders Wesley Mendelovitch and Sonny Bettan realized that one of the biggest hurdles for small business owners was getting a website. Back in 2009, hiring a web design and digital marketing company was a massive investment. It cost a small fortune […]
LinkNow Media Awarded a Place on the Globe and Mail’s List of Canada’s Top Growing Companies for 2019
It’s been a busy year here at LinkNow Media. With growth as our top priority, we managed to surpass our 10 000-client milestone and expand our offices to accommodate our ever-growing staff of nearly 200! And on top of all that, we are proud to announce that LinkNow Media has placed No. 338 on The Globe and Mail’s brand-new ranking of Canada’s Top Growing Companies. It goes without saying that our hard work has paid off—resulting in a three-year revenue growth of 69%. We couldn’t be happier about being recognized for our achievements! Strong Values Are the Key to Success From the very beginning, LinkNow Media was all about helping out the little guy. The family-owned and operated. The independent contractor. The small business owner trying to gain a competitive edge in a market increasingly dominated by big business. Co-founders Wesley Mendelovitch and Sonny Bettan realized that one of […]