Mobile-First: The Time is Now!

How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

What Makes for Good Web Design?

Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

SEO is Critical If You’re A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

The Web Design Trends You Need For 2018

Simply having a website isn’t enough in 2018. Take a look at the web design trends you’ll need to stand out this year. Web design’s a fast moving industry. With so many factors at play, from new tech to changes in consumer tastes, there’s a lot of moving parts to it.You need to know what you’re doing before you dive in if you’re going to create something you and your users can get any value out of. In today’s article, we’ll be looking at some of the biggest web design trends of 2018. With these in your arsenal, you’ll be at the top of your web design game. But why take our word for it? Get in touch with us, today, for more on how you can take your online presence to new heights, this year. In the meantime, join us, as we look at what’s going down in web […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Why your website should never be “finished”

Here at LinkNow Media, when we are working with new clients who are building their first websites, one of the most common concerns we hear is that our clients want to delay putting their websites live until everything is perfect. Other business owners speak to us about purchasing a website, but want to delay the purchase until they think they will have more time to deal with the work involved in getting their site finished and online. While it is totally understandable that business owners want to make sure they are putting their best foot forward, this desire can lead to less positive outcomes on the web – especially if you are delaying your website going live until everything is perfect. When it comes to the web and marketing your business online, there is truly no time like the present. Plant the seeds for success The simple truth is that […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 5 Factors to Consider Before Buying a Website: Section 3

3)      Hosting and more Once you order a website you will need to have it hosted. Though the internet can seem like it exists everywhere and nowhere at once, all the websites on the internet exists on servers and have a physical location. If you think of your website as a virtual office or store for your goods or services then think of hosting as the land that your website is built upon. Basically, hosting means having a place for your website to exist and be on the web. Hosting usually starts when you order the website because as the website is being constructed it still needs a place to be built on. If you want only hosting for your website then it is usually pretty inexpensive and is paid on a monthly basis. But unless you know a lot about how websites and the internet works then you will […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Top 5 Factors to Consider Before Buying a Website: Section 2

2)      Content Creation for SEO and Search Engine Marketing A website company should be able to change the written content on your website free of charge as long as you provide the content. The text content on your website is your primary form of advertising because it conveys not only what you offer your customers, but the feel and dynamic you wish to convey about your brand. But it is also important to know that the writing you have on your site impacts how you are found by search engines such as Google, Yahoo and Bing. This is known as search engine optimization or SEO.  There are many different factors that affect SEO such as backlinks, reviews, age of the site, URL, meta data and social media, to name a few. But the written content on your site is one of the most important and obvious aspects to focus on. […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Google Pigeon: why is my ranking suffering?

In July 25th 2014 Google announced the largest local search algorithm update thus far.  The main focus of the algorithm update is to provide better search results for local searches but this algorithm is still in its infancy. As the pigeon is just learning to fly there have been many businesses that dropped in rank (referred to as pigeon droppings). It is still too early to say if Google will clean up these dropped sites and return them to their previous ranking but most SEO experts are expecting this new update to be a permanent game changer. But Why? You may want to know, “why has my site lost its previous ranking?”  The reason is that Google is looking to put more importance on location where before it was more on site value. It may be easier to understand it this way: other Google algorithms (penguin and panda) are designed […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Top 5 Factors to Consider Before Buying a Website: Section 1

What exactly does having a website created to represent your business entail? Many companies try to streamline the process to make it as simple as possible, but that doesn’t mean you should go in blind. There are things to know and questions to ask before, during and after the purchase and completion of a website – a website should never be complete. With this article we hope to bring to light the fundamental concerns of website design as well as what expectations are appropriate to have of a design company. The 5 parts of this article will be published weekly to exemplify a particular internet marketing strategy which will be discussed in the section 5. Before moving onto section 1, here is a short list of the overarching ideas contained within this article. Some of the ideas will be clearly defined in a particular section, yet others will only become […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon