What Is and Isn’t a Useful Metric for Improving Your Website

Everyone working in SEO knows that the golden rule for content is that it should be useful and relevant to searchers. Google has been saying this for years. And it’s a rule that we at LinkNow Media take advantage of. So it seems like a terrible irony that it’s so hard to find useful and relevant information about ranking metrics themselves. You’ll find one group of bloggers claiming that X metric is complete garbage. Then you’ll find another group who say it’s the most important. This is especially true when it comes metrics like bounce rate, pages per visit, and time-on-site. You have your for and against—and each side seems to suggest the other is behind the times. But maybe the problem isn’t so much that these are either good or bad. Maybe it’s that these metrics can be good in some contexts and not in others? Join us as […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Making Sense of Google’s Mobile-First Indexing

Back in March, Google announced it was launching its

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

For the 3rd Year in a Row, LinkNow Media Ranked Among Canada’s Fastest Growing Companies

Every year, GROWTH 500 (formerly known as PROFIT 500) ranks Canada’s fastest growing companies. Published online in CanadaBusiness.com and in print in Maclean’s magazine, GROWTH 500 celebrates the best of the best in Canadian business. We are thrilled to announce that GROWTH 500 has featured LinkNow Media once again—for the 3rd year in a row! With a 307% revenue growth, between 2012 and 2017, we ranked a solid 230 on the Canada-wide list. Making things a little sweeter is the fact that we were also featured as Montreal’s 26th fastest growing company. With our sights set on new projects and new hires—not to mention our upcoming 10,000 client milestone—we’re very excited about everything we have planned for 2019! So, what is it that makes LinkNow Media so special? Why is it that, year after year, we stand out from the competition? Is there a secret formula for our growth? A […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level

Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Mobile-First: The Time is Now!

How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

What Makes for Good Web Design?

Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

SEO is Critical If You’re A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

The Web Design Trends You Need For 2018

Simply having a website isn’t enough in 2018. Take a look at the web design trends you’ll need to stand out this year. Web design’s a fast moving industry. With so many factors at play, from new tech to changes in consumer tastes, there’s a lot of moving parts to it.You need to know what you’re doing before you dive in if you’re going to create something you and your users can get any value out of. In today’s article, we’ll be looking at some of the biggest web design trends of 2018. With these in your arsenal, you’ll be at the top of your web design game. But why take our word for it? Get in touch with us, today, for more on how you can take your online presence to new heights, this year. In the meantime, join us, as we look at what’s going down in web […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch