White-Hat SEO: How Playing by the Rules Can Help You Win

If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Finding the Right Keywords for Your Small Business’s SEO Strategy

There are plenty of small businesses across the United States who shrug off a search optimization strategy thinking that it’s only for major brands and multi-national corporations. While there’s no question that big companies have huge teams of people working tooth and nail to make sure that their website appears within the top results of a Google search, that doesn’t mean you should roll over and let them take all your business. No matter the size of your business, it is essential to have an SEO strategy. When you take the time to invest in an SEO strategy, you are making sure that your business gets exposure 24 hours a day, seven days a week, gaining new customers in your area actively looking for the services you offer. People trust the results search engines give them. If you search for pizza in your area, you are most likely going to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Will Voice Search Affect Your Business’s SEO?

The world of search engine optimization (SEO) is constantly evolving and, as a result, it is imperative to stay on top of the latest SEO trends. Failing to keep up with changes in SEO trends often means getting left behind in the dust. At LinkNow Media, we have a duty to stay on top of the changing search trends so that we can continue to deliver the high level of SEO marketing our clients have come to expect. One of the things we will be keeping a close eye on is how voice search is affecting results. Whether you use it regularly, only tried it once or have written it off as a silly little gimmick, there is no denying that voice search queries are on the rise. Today, we are seeing that voice searches are more accurate than ever, more household products equipped with voice search are growing in […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Write Creative Content Without Hurting Yourself

You know your website needs engaging, creative content. But you often end up staring at a blank screen. Use these creative content tips & tricks to get writing! Inbound marketing has taken the digital advertising world and flipped it upside down. Not long ago did it seem a mere fantasy for customers to reach out from their own interest. Now, thanks to the power of SEO, you can reach potential customers that you didn’t even know existed. But, you can’t just throw anything onto the web and expect to reap the benefits of digital marketing. You need a plan and that plan has to include compelling content. Without any prior experience, this type of professional writing can be a little challenging. That’s where we come in. We’ve done our research and have a pretty great understanding of this whole ‘content marketing’ thing. Read on to learn how to write creative […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to get started with link building

Link building is exactly what it sounds like – working to increase the number of links pointing to your website from other places on the web. Link building is a huge part of Search Engine Optimization (SEO) because Google uses the number and quality of links pointing to any given website as a way to measure how reliable that website is (ie the more high quality links, the better!). If your business is going to compete and thrive online, you need to do everything you can to drive traffic to your website, and link building is a vitally important part of that. But how do I actually build links? If you are working on link building on your own as a part of your online marketing efforts, then the most effective method of generating links to your website is by creating great content that people want to link to – […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 3 SEO Scams to Avoid!

If you have any experience trying to market yourself or your business online, you have almost definitely come across the term “SEO.” Search Engine Optimization is a critical component of online marketing, but unfortunately most business owners don’t have a good understanding of what SEO services actually do. This makes the SEO industry an ideal cover for scammers and unscrupulous companies, because few people will know what they are doing wrong. If you want to avoid being scammed by fraudulent “SEO experts,” the best defense is to educate yourself about the industry. With this in mind, we’ve put together this quick guide to some of the most common warning signs that you’re dealing with SEO scammers. 1. They claim they will guarantee you top organic ranking on Google for your keywords While the goal of Search Engine Optimization is to improve the organic ranking of your website on Google and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to improve your site’s search placement

When anyone uses Google or another search engine to try to find information about a product or service, the search engine will generally return thousands or millions of results. However, Google only shows ten of those millions of results on the first page. The vast majority of people searching the web will find what they are looking for on the first page of results, and the higher a site is placed on the page, the more likely people are to click on it. In fact, nearly a third of all searchers will go with the first search result. If you are trying to promote your business online, you definitely want your website to be on that first page of results, and the higher on the page the better. How to get on the first page If you’re a business owner, it can be incredibly frustrating to see that one of […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to come out on top in a competitive industry

A lot of the advice for small business owners who are hoping to market their businesses online focuses on identifying a list of keywords that are relevant to your business and developing content and marketing focused on those keywords. But what do you do when you work in an industry or an area where those keywords are highly competitive? When you have dozens or hundreds of businesses competing for the same keywords in the same city, it can be extremely difficult to rank well for those keywords in Google searches. It seems like there has to be another way to get your website noticed, and luckily, there are a few. AdWords Google AdWords is an online advertising service that Google has integrated into their web searches, and they provide you with a variety of tools you can use to gain an edge in a competitive marketplace. AdWords is a pay-per-click […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

The One Big Way Most Businesses are Screwing Up Online

Content marketing is perhaps the single most effective aspect of any online business marketing strategy, but it is unfortunately a form of marketing that most small business owners are not familiar with. And why would they be? If you are a small business owner, you are probably focused on your area of expertise, which is running your business. However, if you want to effectively promote your business online (and of course you want to promote your business online), you need to familiarize yourself with content marketing and the ways in which it can benefit your business. Content serves two main purposes in the promotion of your business: The first is to make your website more visible to search engines so you can attract more visitors, and the second is to engage and interest your visitors so they stick around and come back for more. Regularly producing content that serves both […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Top 5 Factors to Consider Before Buying a Website: Section 1

What exactly does having a website created to represent your business entail? Many companies try to streamline the process to make it as simple as possible, but that doesn’t mean you should go in blind. There are things to know and questions to ask before, during and after the purchase and completion of a website – a website should never be complete. With this article we hope to bring to light the fundamental concerns of website design as well as what expectations are appropriate to have of a design company. The 5 parts of this article will be published weekly to exemplify a particular internet marketing strategy which will be discussed in the section 5. Before moving onto section 1, here is a short list of the overarching ideas contained within this article. Some of the ideas will be clearly defined in a particular section, yet others will only become […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon