LinkNow Media Blog Tag: Content Writing Services

How to Create Content That Converts

If you’re a business owner, creating content that resonates with your target audience isn’t just an option—it’s the foundation of success. Compelling content will capture your dream clients’ attention, guide them through their buyer’s journey, and ultimately drive conversions. But it’s not as simple as stringing together words and sentences—it takes planning and strategizing. With the abundance of information available online, it’s essential to craft content that stands out, informs, engages, and compels your audience to take action. In this comprehensive guide, we’ll explore proven strategies and methods to help you create content that converts, ensuring your efforts yield tangible results. Know Your Target Customer Avatar Before creating content, you need to know your audience, aka your target customer avatar. With a customer avatar, you can generate a buyer persona that explores the mindset, priorities, decision-making factors, and path that influence prospective customers’ choices. Having insight into this data […]

How to Write Killer SEO Content to Drive Your Site to Page 1

How to Write Flawless SEO Content and Get to Page 1

Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]

Find the Right Company for Website Design Services

For businesses looking to get a website for the first time or who are unsatisfied with their current website, choosing the right website design company can feel a bit overwhelming. Not only are there a ton of companies and freelancers out there, but there are also plenty of platforms where you can design your own website. In this post, we’re going to tell you everything you need to know to find the perfect web design company for your business. By the end, you’ll know: ⇢ Why your site needs to be mobile-friendly ⇢ Why speed counts ⇢ Why SEO is a crucial part of web design ⇢ Why you need a sitemap Should I Design My Own Website? This is the first question everyone asks themselves when they decide it’s time to get a website. Nowadays, there are plenty of online platforms that will give you a template to […]

The Truth About SEO Law Firm Marketing

If you want to get new clients for your law firm, you need a strong digital marketing strategy. But if you’re like most of our clients, you went to law school to learn how to be a lawyer, not to be an SEO specialist. That’s why we’ve decided to put together a complete guide to SEO for law firms. This guide will give you everything you need to know—and everything that SEO companies don’t want to tell you! In this article, you’ll learn: ⇢ Key features of an SEO optimized website ⇢ How to build a keyword strategy ⇢ How content will help improve your rank on Google ⇢ Tricks for finding local leads ⇢ Why social media is so important for law firms SEO Optimized Websites for Law Firms Let’s start with the basics: SEO, or search engine optimization, is a combination of strategies designed to bring in […]

How to Master SEO for Roofers in 2020

There’s never been a better time to get your roofing company online. But having a website is not enough. You need an effective digital marketing and SEO strategy to boost your online presence and produce leads. It’s like building a machine. And the marketing machines we build at LinkNow Media will help you grow your business and take it to the next level! In this post, we’re going to explain the best way to get roofing leads in 2020. We’ll cover five key areas of SEO strategy for roofers: ⇢ Web design ⇢ Written content ⇢ Organic SEO ⇢ Local SEO ⇢ Social Media Web Design for Roofers Pro Tip #1: SEO is all about instant communication. Your website must be designed to communicate 3 things to visitors in under 5 seconds: ⇢ Who you are ⇢ What you do ⇢ How to contact you If it takes more […]

Everything You Need to Know about Marketing for B2B

As a business owner yourself, you know that business owners have different expectations, objectives, and concerns than regular consumers. They are attracted to marketing strategies that speak to their need for good ROIs, financial incentives, solutions to problems, and expertise. By understanding your audience—and their expectations— you will create a marketing strategy that converts because it convinces. In this blog, we’re going to outline everything you need to know about business-to-business (B2B) marketing so that you can create a strategy that will generate leads from your target audience. What Is B2B Marketing and How Does It Differ from B2C Marketing? B2C, or, business-to-consumer marketing is a marketing strategy that’s targeted toward consumers rather than representatives of other businesses. Consumers purchase products and services for themselves as individuals, often for emotional reasons. Businesses and their representatives purchase products on behalf of the goals and objectives of the organization. B2B, or […]

How to Choose a Search Engine Optimization Company to Market Your Small Business

It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]

The Definitive Beginner’s Guide to Plumber’s SEO

Have you tried to do SEO yourself? Are you wasting hours upon hours and getting nowhere? Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time. Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]

Do I Need Internet Marketing Services for My Small Business?

We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

6 Air Conditioning Marketing Strategies You Need to Know

Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

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