LinkNow Media Blog Category: Website Updates

9 SEO Tricks for Insurance Companies

If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]

Find the Right Company for Website Design Services

For businesses looking to get a website for the first time or who are unsatisfied with their current website, choosing the right website design company can feel a bit overwhelming. Not only are there a ton of companies and freelancers out there, but there are also plenty of platforms where you can design your own website. In this post, we’re going to tell you everything you need to know to find the perfect web design company for your business. By the end, you’ll know: ⇢ Why your site needs to be mobile-friendly ⇢ Why speed counts ⇢ Why SEO is a crucial part of web design ⇢ Why you need a sitemap Should I Design My Own Website? This is the first question everyone asks themselves when they decide it’s time to get a website. Nowadays, there are plenty of online platforms that will give you a template to […]

The Truth About SEO Law Firm Marketing

If you want to get new clients for your law firm, you need a strong digital marketing strategy. But if you’re like most of our clients, you went to law school to learn how to be a lawyer, not to be an SEO specialist. That’s why we’ve decided to put together a complete guide to SEO for law firms. This guide will give you everything you need to know—and everything that SEO companies don’t want to tell you! In this article, you’ll learn: ⇢ Key features of an SEO optimized website ⇢ How to build a keyword strategy ⇢ How content will help improve your rank on Google ⇢ Tricks for finding local leads ⇢ Why social media is so important for law firms SEO Optimized Websites for Law Firms Let’s start with the basics: SEO, or search engine optimization, is a combination of strategies designed to bring in […]

How to Choose a Search Engine Optimization Company to Market Your Small Business

It’s impossible to deny the importance of search engine optimization (what we call SEO) for the success and growth of small businesses. But when it comes time to pick an SEO company to market your business online, you’re flooded with a ton of sales pitches and conflicting information. We want to help. This blog is all about how to choose the right SEO company for your business. Along the way, we’ll also show you how to tell the difference between exaggerated SEO claims and the realistic expectations you should have for your SEO company. Why Do I Need SEO Services? Let’s start with the basics. Search engine optimization is a type of online marketing that aims to make your website more searchable on Google. With the vast majority of consumers using the Google search engine or Google Maps to find the businesses they need, it’s important to appear at the […]

Do I Need Internet Marketing Services for My Small Business?

We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

6 Air Conditioning Marketing Strategies You Need to Know

Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

What is YMYL? (and How Can You Use it to Boost Your Google Ranking?)

In our last blog post, we explained how to use Google’s E-A-T to rank at the top of the search results page. Today we’re going to introduce another of Google’s key ranking terms: YMYL, or Your Money or Your Life. Google pays extra-close attention to websites that fall under the YMYL category. In this post, we’re going to explore: ● What is a YMYL website? ● Why Google scrutinizes YMYL websites so intensely ● Why your YMYL website might not be ranking well ● How you can give Google—and your clients—what they’re looking for If you have any questions or comments of your own as you’re reading this, don’t hesitate to leave a comment below and we’ll get back to you straight away! First things first, let’s start by explaining the YMYL category. What is a YMYL Website? According to Google’s guidelines, a YMYL website is any site that […]

Get the Perfect Website for Your Painting Business

Whether you’re running a residential or commercial painting business, you need a website. It’s a great way to market yourself, establish your reputation and generate leads. It shows potential clients who you are and gives current clients an easy way to get in touch. And while you know your business inside-out, you might not know what makes a killer website. So, we’ve put together a list of the 5 most important things to know about getting a website for your painting business. We cover the whole range of topics from the reasons why you need a website to the basics of sales-driven design and creating content that ranks on Google search. Read on and let us know what you think in the comments! 1. Do You Really Need a Website for Your Painting Company? Yes! The first thing you need to get started online is a website. […]

Making Sense of Google’s Mobile-First Indexing

Back in March, Google announced it was launching its

Has Your Site Traffic Dropped? Check These 5 Issues First!

The fact is, SEO is all about trial and error. No matter how much time you put into optimizing your web design and content, there’s always a chance that suddenly, out of the blue, your traffic could drop. And it sucks. It really sucks. But it’s not the end of the world. Once you’ve gotten over the initial shock of it all, it’s time to get down to business and figure out what went wrong. The first thing you should do is check your Google Anaylitcs: do you notice any patterns in your web traffic that might explain it? For example, if it’s winter and you’re a landscaper, it could be that your content is optimized for lawn care at the expense of snow removal. Or maybe it’s a holiday and no one’s currently looking to have their well water tanks replaced? Second, double check that your code is updated […]