LinkNow Media Blog Category: Website Updates

How to Create a Rebranding Strategy for Your Business (And Why You Might Need It)

You’ve decided that your company brand needs a refresh. But it’s not just about getting a new logo. Here’s how to create a re-branding strategy. It seems simple enough, if not exactly easy. Prop up a failing business by changing the name, the logo, or both, revamping your look and reintroducing yourself to the business world. Unfortunately, these kinds of strategies usually work about as well for business as that complete personality makeover you were going to do in your summer off from high school. The problems that you have in your business are still the same problems, no matter what your slick new logo or catchy new name may make you think. 90% of consumers buy products unconsciously, usually due to brand recognition. What happens if you change your brand? A rebranding strategy is not a whim. It’s a fairly large gamble involving the very future of your business, […]

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Why your website should never be “finished”

Here at LinkNow Media, when we are working with new clients who are building their first websites, one of the most common concerns we hear is that our clients want to delay putting their websites live until everything is perfect. Other business owners speak to us about purchasing a website, but want to delay the purchase until they think they will have more time to deal with the work involved in getting their site finished and online. While it is totally understandable that business owners want to make sure they are putting their best foot forward, this desire can lead to less positive outcomes on the web – especially if you are delaying your website going live until everything is perfect. When it comes to the web and marketing your business online, there is truly no time like the present. Plant the seeds for success The simple truth is that […]

Top 5 Factors to Consider Before Buying a Website: Section 5

5) Staying Current: Mobile site, updating and blogging So, your site has been created, has well-written content, has an SEO strategy and has been properly indexed. What else is there to consider? Just because you have a website, it does not mean you can simply forget about it. There are still things to do to help you succeed on the internet. Let us proceed by asking some questions because questions are probably more important than you realize when it comes to SEO (discussed below). Why should I make my website mobile friendly? In January of 2014 a survey[1] discovered that 90% of adults in the US have cellphones and 58% have smartphones. As smartphones allow you to access the internet almost anywhere you go, it is no surprise that having a mobile friendly website is becoming very important for any business. (A mobile friendly website is formatted to look good […]