10 Online Marketing Tricks to Take Your Landscaping Business to the Next Level

Remember the days when you’d open your mailbox in the morning and find a bunch of postcards and flyers advertising local services? You’d collect them all, put them on the kitchen table, and two days later throw them in the recycle. And two days after that you’d be looking at your lawn, wondering why it had all these yellow patches and think, ‘Didn’t I just see a flyer for lawn care services?’ Then you’d spend ten minutes digging around in the trash trying to find that flyer. It was a routine. A ritual. Something no one enjoyed, but everyone misses. And the fact is, it used to work really well. In those pre-Internet days, most landscaping companies were able to generate leads by forcing potential clients to rummage through the trash! But those days are long gone. For better or worse, the internet has fundamentally changed the way consumers spend […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Facebook’s Local News Feed Twist Is Going Global

They say that all politics are local and if Facebook is any type of indicator, then it looks like all news may be now too! In January 2018, Facebook committed to surfacing more localized news within its News Feed. This means that users across all regions and with all operational languages are now more likely to be seeing more localized news in the Facebook News Feed than may have previously been the case. Given the ongoing data leaks furor that is currently engulfing the social media giant, it is perhaps no surprise that this announcement has flown under the media radar somewhat. However, the reality of the situation is that this does not mean that it is any less important. The local-led emphasis that Facebook has taken to its News Feed has the potential to revolutionize the news, media and content fields as users are now going to be targeted […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Small Businesses Can Benefit From Social Media Campaigns

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

15 Indispensable Online Marketing Tools for Small Businesses

15 indispensable tools for online marketing

Bring the right tool for the job Whether you’re talking about a small family business or a multinational company with thousands of employees, online marketing is a critical part of any business plan. While large brands have dedicated marketing departments or outsource their online marketing to digital agencies, small businesses generally need to rely on their own efforts. For already busy small business owners, needing to think about online marketing can seem like the straw that broke the camel’s back. Fortunately, it doesn’t have to be so difficult. Here are 15 tools that are indispensable for any small business that wants to reach their customers online. Some are used to directly contact customers, while others are used to streamline your marketing efforts or simply remove some of the aggravation. Without further ado, here are the 15 marketing tools you can’t do without if you’re a small business owner who wants […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Reasons the Internet is a Caterer’s Best Friend

Online Marketing is the best way for catering companies to grow It’s no secret that online marketing is the most effective way for small businesses to get their names out there. However, if you own a catering company, the nature of what you do makes online marketing an even more effective method to promote your business. Between the ways that having a website can smooth out the sales process and the way online marketing is the perfect way to showcase your talents, promoting a catering business online is basically a no brainer. It’s almost as if the web and social media were designed specifically to help businesses like yours succeed. 1. A website is the best salesperson you could have When it comes to catering, most people already have an idea of what they want when they begin shopping around. If you have a website, potential customers can see what […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Common Online Marketing Frustrations, and How to Beat Them

Online Marketing Frustrations

Online Marketing is harder than it sounds Online marketing gurus tend to make it all sound so easy. “Just throw a site up on the web, write some content, and tweet at your customers and you’ll be making money hand over fist in no time.” Yeah, right. Anyone who has tried their hand at online marketing knows that it can be a lot harder than that. It can seem like you’re doing everything right, but still not getting the results you want for your business. If you’re frustrated, you’re not alone. Here are three of the issues that people new to online marketing struggle with the most, and the things you can do to deal with them. Can’t get visitors to your website What the experts say: “Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to get serious with online marketing in 2016

Small Business Marketing Tips for 2016

2015 was a big year for online marketing A lot happened this year in the world of online marketing. Between Google’s more-bark-than-bite “Mobilegeddon” update and all the monkeying around they did with Google+, small business owners had a lot to deal with on the organic search front. Add to that the big changes that have rippled across social media giants like Twitter and Facebook and the always changing trends in what are considered “best practices” online, and it’s easy to understand why so many of our clients tell us they feel overwhelmed when it comes to online marketing. But never fear! If you want to really start making an impact with your online marketing in 2016, it doesn’t have to be complicated. We’ve collected some ideas that are great for small business owners and aren’t too complex to pull off on your own. Focus on Content The name of the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

4 social media tools small business owners love

Social media is an indispensable tool for small businesses who are hoping to market themselves online. However, if you are already working long hours to make your businesses a success, managing a social media account can seem like a huge waste of time. If you feel this way, don’t worry – there are plenty of tools you can use to make managing your social media accounts easier and more efficient. Here are four of our favorites! 1. Buffer Buffer is perhaps the biggest time-saving tool out there for social media users. It allows you to queue up a series of updates for Facebook, Twitter, LinkedIn, and more – and then post those updates on a schedule that you set. This means you can create all of your social media updates for the week when you have a few spare minutes, and then set the schedule so Buffer will release them […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.