How to Market Your Not-So-Interesting Brand on Social Media

how to market your boring business

No brand is boring If you’re like most small business owners I know, you spend a lot of time thinking about how best to put your limited time and marketing budget to the best use. You’ve probably read lots of advice about how every brand needs to be on social media – after all, all the marketing experts insist that social media is one of the best ways to connect with potential customers. It’s easy to market your brand on social media if your company is cool. Cars, iPhones, and video games are all easy to market online – people are eager to hear what brands in these industries have to say. But what do you do when you’re representing a “boring” brand? It might be harder to attract an audience, but social media is still an effective way for you to market yourself. Here are three tips to get […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Reasons Your Pest Control Biz Needs to be Online

pest control website

Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

4 Common Small Business SEO Snafus

4 common small business SEO snafus blog banner

Focusing on SEO in 2017 If you’re a small business owner, it’s going to be important to make sure your business is hitting all the right SEO notes this year. Search experts are predicting that local search is going to become even more competitive in 2017, as Google focuses on delivering more content directly in the search results page. This means that if you want to reap the benefits that come with ranking well in local search results, you’re going to need to make sure you’re bringing your best. Otherwise, you’ll be left in the SEO dust as your competitors zoom into the remaining organic search real estate. With this in mind, take a look at the common mistakes small business owners make when it comes to SEO, and make sure your company isn’t making them. 1.      Misunderstanding SEO It’s hard to do a good job or managing your SEO […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.