LinkNow Media Blog Category: LinkNow Media Customer Profile

The Power of Personalization: Ryan Macdonald, Elite Account Executive

Digital marketing is a complex landscape, with many factors influencing success and many fields of technical expertise. The role of an Account Executive (AE) is to be your guide, walking you through all the terrain, explaining what you’re seeing, and ultimately getting you where you want to be. Ryan MacDonald has been at LinkNow for seven years. Having started in the Marketing Department, he has spent the last couple of years as the AE for Elite clients, those clients who have reached a certain monthly investment threshold. He acts as their primary point of contact, listening to their concerns, explaining their results, and working on strategies to improve. The idea behind the AE role, Ryan explains, is to provide a solution for clients to “the challenge of speaking to three different people.” You’ve likely had the experience before of being transferred between different departments, trying to get an answer […]

SEO for Electricians

If you’re an electrician, you need a way to grow your business and connect with customers. You need search engine optimization (SEO)—and our services are just the ticket. We provide a complete range of marketing services to help you expand your Web presence, driving traffic to your site. Through smart marketing tactics and conversion-driven content, we help you broaden your reach, so you can get the leads you need to succeed. Join over 10,000 clients who’ve chosen to save time and money with our services. To schedule a free phone consultation, call 1-888-667-7186 today. FREE QUOTE Cost-Effective, Results-Driven Marketing Solutions Your website needs to be seen for it to be effective. That’s why we offer complete digital solutions to raise your visibility and expand your Web presence. We develop cutting-edge marketing strategies to help you rank for competitive keywords, grow your audience, and find new leads. Through on-page optimization […]

9 SEO Tricks for Insurance Companies

If you’re not already taking advantage of digital marketing to generate leads for your insurance agency, it’s not too late to get started. SEO should be a key component of every insurance company’s marketing strategy. At LinkNow, we have put together a list of 9 SEO strategies to help insurance companies across North America. Follow these tricks and turn your online presence into a lead generating machine—fast! 1. Get a Professionally Designed Insurance Website Gone are the days when your website was nothing more than a glorified business card. Websites nowadays need to be built to generate leads. They have to work for you. You need a website that quickly converts clients by communicating to readers who you are, what you do, and how to contact you. It will need to have an impactful and attractive design while also being SEO optimized to rank well in Google searches. To […]

Everything You Need to Know about Marketing for B2B

As a business owner yourself, you know that business owners have different expectations, objectives, and concerns than regular consumers. They are attracted to marketing strategies that speak to their need for good ROIs, financial incentives, solutions to problems, and expertise. By understanding your audience—and their expectations— you will create a marketing strategy that converts because it convinces. In this blog, we’re going to outline everything you need to know about business-to-business (B2B) marketing so that you can create a strategy that will generate leads from your target audience. What Is B2B Marketing and How Does It Differ from B2C Marketing? B2C, or, business-to-consumer marketing is a marketing strategy that’s targeted toward consumers rather than representatives of other businesses. Consumers purchase products and services for themselves as individuals, often for emotional reasons. Businesses and their representatives purchase products on behalf of the goals and objectives of the organization. B2B, or […]

The Definitive Beginner’s Guide to Plumber’s SEO

Have you tried to do SEO yourself? Are you wasting hours upon hours and getting nowhere? Are you paying a company to market you online with no return? Are you about to give up? We have hundreds of plumbers as clients and know what works, what doesn’t, and how to do it right the first time. Having said that, we’ve decided to put together a blog post that explains the basics of SEO for plumbers in terms that anyone can understand with no experience necessary! In this post, we’re going to break down the basics of SEO for plumbers. During this quick read, you’ll learn: • What makes a killer plumbing website • How a mobile-friendly website will push you to the top of Google • What keywords you should use to make your website rank in Google searches • How to set up a Google My Business for […]

Do I Need Internet Marketing Services for My Small Business?

We’ve had a lot of inquiries lately from small business owners wondering whether they should invest in digital marketing. Is it worth the money? Does it generate leads? Will I get more business in the long run? What about the short term? Yes. Yes. Yes. And yes. In 2020, it’s nearly impossible to run a successful small business without taking advantage of online resources like Google Maps, Google searches, review platforms, and digital business directories. The times have changed. But in case you’re not convinced, we’ve put together a list of 6 reasons you need Internet marketing services. Read on. 1. Generate Leads with a Searchable Website Your website is more than just an online business card. It’s a one-way ticket to leads. And if there’s one reason to invest in digital marketing services, it’s to generate leads. With a beautiful website that’s full of relevant written content and […]

6 Air Conditioning Marketing Strategies You Need to Know

Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

What to Do if You Receive an Unsolicited SEO Report

Recently, we’ve noticed that some of our clients are receiving unsolicited SEO citations reports from shadowy SEO companies. These SEO companies will often use false information to frighten our clients into believing that there are problems with their citations profile when, in fact, nothing could be further from the truth. At LinkNow, we manually monitor the status of all our client’s citations to ensure that when they need to be edited or resubmitted, it happens promptly and accurately. Understanding the difference between a trustworthy SEO report—such as one from LinkNow—and an untrustworthy one can make or break your SEO strategy. In this blog, we’re going to go over the basics of citations, explain the difference between good and bad reports, and show why it’s important to stick with a time-tested SEO strategy like those we offer at LinkNow. What Are Citations? Citations are an important part of every good SEO […]

Why Every Small Business Needs Great Photos for Their Website

In a time when everyone’s glued to their devices, your business’s visual identity will help you stand out from the crowd. The best way to do that? Include some amazing pictures of your work on your website! Pictures allow your potential clients to put a face to the name, making you more personable and trustworthy. They also play a major role in your branding by showing off the great work you do. Just like reviews, pictures serve as proof that you deserve your great reputation. In today’s blog, we’re going to tell you everything you know about taking amazing pictures for your small business! Use Original Photo Content for Your Business Make sure you’re posting and updating your customers on your business from time to time—don’t just use stock photos. Stock photos are the easy options, but they can be perceived as impersonal and don’t really showcase everything you […]

Is Page Speed a Ranking Factor on Google in 2019?

Ever search for a company on Google, only to find yourself waiting, waiting, and still waiting for their website to load? Even in the age of high-speed internet, some websites take forever to load. And guess what? If you think it’s frustrating, Google does too. After all, Google’s number one priority is to create an amazing experience for their users. If your page doesn’t load fast enough, Google users will simply return to the search results page. The result is that Google will view your page as less relevant than your competition. That means lower rankings, and fewer leads. That’s why you need to read on to make sure you’re up to date on page load speed—one of the most important SEO ranking factors! What is Page Load Speed? Page speed, or site speed, refers to the length of time it takes for your website to load on someone’s […]

LinkNow Media Customer Profile

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