LinkNow Media Blog Category: Voice Search

Are You Optimizing for Zero-Click Searches?

Month after month, the zero-click search function on Google becomes increasingly sophisticated. Some businesses and marketers fear that as more people become comfortable with this efficient search feature, the less they’ll peruse Google’s search results page. While it’s true that people might not be scrolling through the Google SERPs, it’s also true that you could be using zero clicks to your advantage. The trick is knowing how to optimize for zero-click searches. In this blog post, we’ll bring you up to speed on zero-click searches, their place in the digital marketing ecosystem, as well as why—and how—you can optimize this search function to your advantage. Read at your leisure, and don’t hesitate to reach out to the LinkNow team if any questions arise during your reading. What Are Zero-Click Searches? If you’ve typed a question like, “How old is Tom Cruise?” into Google recently, you’ve likely seen the zero-click […]

AEO vs SEO: Digital Marketing is Evolving

SEO vs AEO: Digital Marketing is Evolving

Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]

4 SEO Strategies That Still Work in 2024

Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

Optimizing for All: The Intersection of Digital Accessibility and SEO

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

Semantic Search and Intent Optimization: A Brief Guide

A human hand opens futuristic applications on a touchscreen. Text says: Semantic search: The future of SEO.

Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

How Can I Get my Website to Rank Higher in Voice Search Queries in 2018?

If you’re a small business owner, you know the importance of getting your website out in front of potential customers. The Internet has upended the field of marketing, and successful companies are devoting at least 40% of their marketing budget to web and search marketing. But building an online presence for your business is hard work. One algorithm changes and suddenly your website drops in search rankings. The most important quality in search isn’t technical brilliance. It’s your ability to adapt. With that in mind, here’s the next thing you need to focus on. It’s a sea of change from previous search engine optimization (SEO) strategies. And it’s the future of search. What is Voice Search? Voice search refers to any technology that allows users to conduct Internet searches via voice recognition rather than typing. When we talk about Voice Search, we mean several searching technologies that big players such […]

Voice Search

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