The One Big Way Most Businesses are Screwing Up Online

The-One-Big-Way-Most-Businesses-are-Screwing-Up-Online

Content marketing is perhaps the single most effective aspect of any online business marketing strategy, but it is unfortunately a form of marketing that most small business owners are not familiar with. And why would they be? If you are a small business owner, you are probably focused on your area of expertise, which is running your business. However, if you want to effectively promote your business online (and of course you want to promote your business online), you need to familiarize yourself with content marketing and the ways in which it can benefit your business. Content serves two main purposes in the promotion of your business: The first is to make your website more visible to search engines so you can attract more visitors, and the second is to engage and interest your visitors so they stick around and come back for more. Regularly producing content that serves both […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

Everything you need to know about Google algorithm updates

Everything-you-need-to-know-about-Google-algorithm-updates

If you spend any time at all reading about SEO best practices, you have likely seen technology and web bloggers referring to one Google algorithm update or another. However, for those of us who are not Internet experts, all of this talk about algorithms can seem totally mystifying. If you’re wondering what it means for Google to change their search algorithms and how these changes affect you as a website owner, you’re not alone! We’ll do our best here to answer your questions. Why does Google change their algorithm? Google is, of course, the biggest, most widely used search engine on the planet. They have managed to gain this status because they have consistently returned the best, most relevant search results for their customers, search after search and year after year. They are able to do this because they are constantly updating their search algorithms, or to put it more […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.