Google Pigeon: why is my ranking suffering?

google-pigeon-why-is-my-ranking-suffering

In July 25th 2014 Google announced the largest local search algorithm update thus far.  The main focus of the algorithm update is to provide better search results for local searches but this algorithm is still in its infancy. As the pigeon is just learning to fly there have been many businesses that dropped in rank (referred to as pigeon droppings). It is still too early to say if Google will clean up these dropped sites and return them to their previous ranking but most SEO experts are expecting this new update to be a permanent game changer. But Why? You may want to know, “why has my site lost its previous ranking?”  The reason is that Google is looking to put more importance on location where before it was more on site value. It may be easier to understand it this way: other Google algorithms (penguin and panda) are designed […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon

Top 5 Factors to Consider Before Buying a Website: Section 1

top-5-factors-to-consider-before-buying-a-website-section-1

What exactly does having a website created to represent your business entail? Many companies try to streamline the process to make it as simple as possible, but that doesn’t mean you should go in blind. There are things to know and questions to ask before, during and after the purchase and completion of a website – a website should never be complete. With this article we hope to bring to light the fundamental concerns of website design as well as what expectations are appropriate to have of a design company. The 5 parts of this article will be published weekly to exemplify a particular internet marketing strategy which will be discussed in the section 5. Before moving onto section 1, here is a short list of the overarching ideas contained within this article. Some of the ideas will be clearly defined in a particular section, yet others will only become […]

Marc Pilon

Author: Marc Pilon

About Marc Pilon