SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?

SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

LinkNow’s Elite Member Program

We’ve recently launched a brand-new LinkNow Elite Members program. This program is for clients who are taking advantage of our highest-level marketing packages. For Elite Members, we aim to achieve the best results, offer the greatest value, and provide the highest levels of service. If your goal is to become the top company in your service area, join LinkNow Elite Members. We’ll help you find the right marketing services to dominate your competition. Do you have questions about LinkNow Elite Members? Fill out the form on the right hand side of this page and we’ll give you a call! One Point of Contact for Everything As an Elite Member, you’ll have one point of contact for your website and marketing needs. Your account manager’s role is to provide great service, make things easy and convenient for you, and drive the best possible marketing performance. They’ll become familiar with your unique […]

Andrew Mendel

Author: Andrew Mendel

About Andrew Mendel

Andrew Mendel is the Director of Marketing at LinkNow Media and has over 10 years of experience in SEO, including on-site, organic, local, technical, and paid ads. Andrew has multiple certifications including Google Ads and SEMRush Advertising.