How to Write Creative Content Without Hurting Yourself

How to Write Creative Content Without Hurting Yourself

You know your website needs engaging, creative content. But you often end up staring at a blank screen. Use these creative content tips & tricks to get writing! Inbound marketing has taken the digital advertising world and flipped it upside down. Not long ago did it seem a mere fantasy for customers to reach out from their own interest. Now, thanks to the power of SEO, you can reach potential customers that you didn’t even know existed. But, you can’t just throw anything onto the web and expect to reap the benefits of digital marketing. You need a plan and that plan has to include compelling content. Without any prior experience, this type of professional writing can be a little challenging. That’s where we come in. We’ve done our research and have a pretty great understanding of this whole ‘content marketing’ thing. Read on to learn how to write creative […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

SEO is Critical If You’re A Commercial Electrician

SEO is Critical If You're A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

7 tips

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

Explosive Twitter Growth for Small Businesses in 5 Easy Steps

small business twitter growth

Grow your small business Twitter account in 30 minutes a day Last fall, I wrote a guest post at the Exodus Digital Marketing blog about how I had managed to grow LinkNow Media’s Twitter account from the 50-60 followers we’d had since the account was created in 2011 to over 900 followers in about nine months. You might think that this isn’t any great achievement – 900 followers isn’t exactly a huge number when compared to some other brands out there. But when you consider that I’m the only person managing our company’s social media and I’m only able to spend, at most, 30 minutes each day working on our Twitter account, growing our follower count by 1500% is actually pretty huge. Since then, our growth has accelerated. In just over four months, we’ve added another 750+ followers, and there’s been no sign of slowing down. With that in mind, […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

7 Shortcuts to Becoming a Better Blogger

7 shortcuts to becoming a better blogger blog banner

Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

4 Common Small Business SEO Snafus

4 common small business SEO snafus blog banner

Focusing on SEO in 2017 If you’re a small business owner, it’s going to be important to make sure your business is hitting all the right SEO notes this year. Search experts are predicting that local search is going to become even more competitive in 2017, as Google focuses on delivering more content directly in the search results page. This means that if you want to reap the benefits that come with ranking well in local search results, you’re going to need to make sure you’re bringing your best. Otherwise, you’ll be left in the SEO dust as your competitors zoom into the remaining organic search real estate. With this in mind, take a look at the common mistakes small business owners make when it comes to SEO, and make sure your company isn’t making them. 1.      Misunderstanding SEO It’s hard to do a good job or managing your SEO […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Steps for Better B2B Content

3 Steps for Better B2B Content blog banner

Make sure your content is tailored to your audience Here at the LinkNow Media blog, we’ve given plenty of advice to small business owners on the topic of creating content to reach out to potential customers. However, most of the things we’ve talked about have been aimed at B2C businesses – companies that are trying to reach out to consumers. B2B companies face many of the same challenges, but B2B customers are not average consumers. Being a resource is important for B2B content When you’re using content to try to expand your business’s audience, grow brand awareness, and attract new customers, it’s important that you’re creating content that your ideal customers want to read. What sets B2B content apart is that it needs to be useful and informative above all else. If you’re creating content to attract business customers, it needs to give readers/viewers concrete advice or strategies that will […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Write SEO Content

how to write seo content

What is SEO Content? Why do I care? Google has come right out and said that, along with links, content is one of the most important factors in any website’s search ranking. Content is a necessary component of any SEO campaign, but what does that mean? Content is King, but Not All Content is Created Equal Small business owners who are trying to manage their own online marketing often struggle with this topic. They know they need to create content (because they’ve been told that it’s important) but have no idea how to create content that is effective for SEO. Search Engine Optimization, or SEO, is the practice of making sure every element of your website is designed to help it rank well in search engines like Google. Search Engine Optimized content is simply content that has been created with search engines in mind – it’s been written with the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

3 Concrete Steps to Improve Your Small Business Website

3 concrete steps to improve your small business website

It can seem overwhelming It’s a story we hear all the time – small business owners know that they need to be online to compete, so they hire someone to build a website, and then forget about it.  A month or two later, they suddenly realize they’re not seeing any concrete results from their website and wonder what happened. If this sounds familiar to you, you’re not alone. There’s a common misconception among the general public that once you create a website, you’re all done – that it will just sit on the internet and collect customers for you. Unfortunately for small businesses everywhere, it’s not so simple. There’s a whole industry based around helping businesses get their websites to rank well in search engines and attract customers. Of course you can pay marketing agencies to do all this stuff for you, but many small business owners want to do […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.