LinkNow Media Blog Tag: content

The Rise of ChatGPT: How AI-Powered Language Models Will Shape the Future of SEO

It should come as no surprise that ChatGPT is the hot topic of the day. By the time you are reading this blog post, you will have likely already heard about this emerging technology. ChatGPT took only 2 months to reach the coveted “100 million users” milestone—by comparison, Facebook took 48 months and TikTok 9 months. Whether you have experimented with ChatGPT or have just heard the rumblings of its rise anecdotally, it is nearly impossible to avoid the conversation and speculation about artificial intelligence. Of course, at LinkNow Media, we are primarily concerned about how AI chatbots could potentially enhance—or hinder—the work of search engine optimization. Fortunately, we are no strangers to change in our line of work, and we believe that ChatGPT could become an effective tool if used correctly. What Is ChatGPT? First things first, we should probably take a peek behind the curtain of […]

Find Fresh Leads Every Year with Evergreen Content

Publishing evergreen content is a sure way to provide value to your audience for an extended period far beyond the publishing date. This type of content is search optimized and will help you rank with search traffic and bring in more visitors to your website. Simply put, creating evergreen content is a genius strategy if you’re looking to find fresh leads. Producing this type of content is much more straightforward than writing seasonal content because you presumably already have considerable knowledge saving you research time. Whether evergreen content comprises just a few pages or 50% of your website, you should produce this type of content if you’re looking for an SEO strategy to increase traffic. How to Present Evergreen Content There are countless options for producing timeless content that stays relevant long after you create it. The first step is to choose the structure of your blog or article because […]

10 Ways to Promote Your Blog on Google

A woman, smiling, holds a megaphone to her mouth. Caption says: 10 tips to grow your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

4 Big Benefits of Blogging (and Why Even Contractors Should Do It)

Background shows a workspace with a laptop, notebook, and teapot. Caption says: 4 reasons every business needs a blog.

teIf you’re not blogging in 2022, you’re leaving a lot on the table. Blogging helps put eyes on your business. It helps build trust with your audience—and with Google. Even contractors like roofers, plumbers, and general contractors are reaping the rewards, using it to scale up and build their brands simultaneously. If you’re not, you’re losing out. With that in mind, let’s look at 4 concrete reasons every business—including contractors—needs a blog. 1. The Cheapest Way to Increase Traffic Content is king when it comes to search engine optimization, and keeping a blog means that your website will be updated regularly with indexable pages. Try focussing your blog posts around topics that are related to your industry and include keywords and terms that promote your overall SEO strategy. Without a blog, a good chunk of the clicks on your website will likely come from people already familiar with your business […]

Google Passage Ranking: What It Is and What It Means for SEO in 2022

Background shows Google homepage. In foreground, caption says: What is passage ranking?

Publishing long-form content has never been more important to ranking well on Google. And the reason? Google passage ranking: a relatively new (since 2021) feature affecting how Google ranks and indexes web pages. Today, let’s look at what Google passage ranking is, how it works, how you can harness it to improve your content’s online rankings. Let’s dive in. What is Passage Ranking? Passage ranking (also called passage indexing) is new feature that helps Google understand and contextualize the content of a webpage. It also helps generate better search results for users. Instead of ranking a whole webpage for a particular keyword, Google now ranks passages from that page according to how relevant they are to said keyword. Passage ranking evaluates certain sections to provide more specific, higher-quality search results for users. Consider this example. Let’s say there’s a 5000-word-long page about search engine optimization (SEO). Of the 5000 words, […]

Does Long-Form Content Improve Search Ranking?

In background, a person wrotes in a notebook. In foreground, text says: More words. More chances to score.

If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

Woman with laptop raises arm in celebration. Text says: Create the perfect About Us page with these 4 tips.

Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

Cornerstone Content: How to Write Stuff Google Will Love

A rocketship made of brown construction paper blasts off. Text says: "Give Google a reason to rank you."

With digital marketing, it’s never enough to create content that engages your audience. You also need to grab Google’s attention. But how are you going to do that? Enter cornerstone content: the basic building-block to a rock-solid website. Cornerstone content is what you need to power your web presence, get Google’s attention, and convert clicks into phone calls. It’s what you need to drive traffic to your site, and ensure that traffic translates into real customers. Read this post in full to learn what cornerstone content is, why it’s so important, and how you can create your own today. What Is Cornerstone Content? Cornerstone content is exactly what it sounds like: it’s the content that’s core to your website: Your key service and product pages Your best, most essential articles Your highest-performing blog posts and landing pages Cornerstone content is the content visitors will first see when they arrive at […]

Google Core Update July 2021: What You Need to Know

Google Core Update July 2021: What You Need to Know July is over—and with it, so is Google’s July 2021 Core Update. From July 1 to July 12, Google rolled out the second part of its summer 2021 core update. The first came in June. And while the July core update was noticeably smaller, it still had some big shake-ups. Let’s dive into what this core update means, who’s affected, and what you can do if it hit you. July 2021 Core Update: The Details Here’s what we know about the July 2021 Google Core Update: • The rollout occurred from July 1 to July 12. On July 12, Google SearchLiaison announced that the core update was “effectively complete”: The July 2021 core update rollout is now effectively complete. — Google SearchLiaison (@searchliaison) July 12, 2021 • The biggest changes occurred July 2 and July 9. Data from Semrush shows […]

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

content

Ready To Start A Project? Or Have Questions For Us?