Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]
The Mobile-First Future: How LinkNow’s Designs Are Leading the SEO Charge
Google has made it very clear that mobile browsing is the future of its search platform. Recently, the search giant completed its years-long effort to migrate to mobile-first indexing for all websites, which means having an adaptable, responsive design is more important than ever. Here at LinkNow, we’ve seen this writing on the wall for quite some time now, which is why we have long since transitioned our websites to reflect the market trends and larger industry focus on mobile browsing. In this blog post, we will be examining why all our websites are adapted for mobile phones, as well as the reasoning behind our constant adjustment in the SEO industry. The Rising Need for Mobile-Friendly Search Before we can look at LinkNow’s solution to mobile SEO, we first need to understand the problem that our company—and all other website developers—was facing. All the way back in 2016, Google […]
From CTAs to Photo Galleries: Everything You Need on Your Small Business Website
It’s nearly impossible for a small business to thrive without a website or online presence these days. However, the prospect of creating a website can feel overwhelming for many business owners. Here at LinkNow, we specialize in helping small business owners establish an online presence quickly and affordably. Today, we want to share some valuable insights on building a successful website for a small business. If you’re a small business owner or operator seeking to establish an online presence and gain traction, consider incorporating the following key features into your website. At Least 10 Service and Landing Pages for a Multi-Channel Presence Picture your website like a large building, akin to a stadium or a bustling train station frequented by numerous visitors. Think about how many entrances such buildings typically boast, often situated on different sides of the building and leading out to various intersections or roads. Now, extend […]
The Power of a Well-Designed Logo: Why It Matters for Your Business
Picture the most successful business you can think of. Chances are the first thing that came to mind was an iconic logo. That’s because the most successful companies understand the power of branding. Although there’s a lot more that goes into creating a successful business than having an eye-catching logo, there’s a reason why so many companies devote thousands of dollars to developing theirs. Your logo is often the first impression that most people will have of your company and is an opportunity to showcase your company values as you connect with your audience. If you don’t have a company logo or have treated your logo as an afterthought, this blog post is for you. Continue reading to learn more about the benefits of a strong logo and how to create one that reflects your brand identity. Take Control of Your Company Image You built your company around a […]
Don’t Stop When You Reach the Top: Why Online Reviews are Still Important for High-Ranking Businesses
After putting in the time and effort to climb to the top of Google’s SERP, you may think it’s time to relax and enjoy the fruits of your successful SEO strategy—but the work doesn’t stop there. Now that you’re getting as many eyes as possible on your business, you need to show potential customers that you live up to the hype. One of the first things your audience will see when they find your business on Google is your reviews, which is why quality, honest, and recent testimonials can play a big part in purchasing decisions. In this blog post, we’ll highlight the importance of online reviews, provide tips for getting testimonials from your clients, and demonstrate why high-ranking businesses still need them. Let’s dive in! Looking at the Numbers: Reviews Are a Proven Asset You’ve probably heard that online reviews are an important factor in your digital footprint, […]
Social Media Marketing: A Beginner’s Guide to Success in 2023
It should come as no surprise to you that social media is a powerful tool in the marketing world. The vast majority of the population uses social media every day, making these platforms the ideal place to increase brand awareness and build trust with your audience. That said, establishing a strong following on social media apps isn’t easy, and these platforms can be intimidating if you’re unfamiliar with how they work. In this blog post, we’ll provide you with a solid foundation of knowledge that will help you develop a social media strategy for your business based on best practices and proven results. Why Social Media Matters for Your Business Social media is the quickest and easiest way to reach a large audience. Regardless of your discomfort with social media, passing up this opportunity as a business owner is unwise. Platforms such as Facebook and Instagram offer a low-cost […]
Dominate Your Niche With Topical Authority
Imagine being the go-to expert in your industry, a coveted position many aspire to achieve. By reaching topical authority, you can become one of the most trusted and reliable sources of information for your niche. This opens the door to new opportunities, from your business skyrocketing in the search engine rankings to attracting more customers and boosting conversions. In this guide, we’ll discuss why topical authority is important and how you can use content creation and other strategies to establish yourself as a thought leader in your industry. Let’s get started. What Is Topical Authority? Topical authority is the concept of being recognized as an expert in a specific field. This can be anything from the latest technology trends to fitness and nutrition to industry news. It’s a way of positioning yourself as an authoritative source on the topics that matter most to your audience. Why Topical Authority Matters Establishing […]
The Rise of ChatGPT: How AI-Powered Language Models Will Shape the Future of SEO
It should come as no surprise that ChatGPT is the hot topic of the day. By the time you are reading this blog post, you will have likely already heard about this emerging technology. ChatGPT took only 2 months to reach the coveted “100 million users” milestone—by comparison, Facebook took 48 months and TikTok 9 months. Whether you have experimented with ChatGPT or have just heard the rumblings of its rise anecdotally, it is nearly impossible to avoid the conversation and speculation about artificial intelligence. Of course, at LinkNow Media, we are primarily concerned about how AI chatbots could potentially enhance—or hinder—the work of search engine optimization. Fortunately, we are no strangers to change in our line of work, and we believe that ChatGPT could become an effective tool if used correctly. What Is ChatGPT? First things first, we should probably take a peek behind the curtain of […]
Google Ads: 4 Tips to Take Your Paid Ads to the Next Level
Paying for Google Ads may seem like a straightforward way to market yourself online, but getting eyes on your business is only half the battle. Without the correct approach, there is no way to guarantee that your intended audience will actually click on the links in your advertisements. In this blog post, we will be covering some strategies for improving the clickthrough rate (CTR) of your Google Ads that will help you make the most out of your marketing budget. 1. Focus on Your Quality Score If you are not aware, Quality Score is a value that Google assigns to the keywords in your account, which is designed to measure the relevance and quality of your advertising compared to other advertisers. Quality Score is not necessarily a number that needs to be optimized but rather a general indicator of the areas where you can improve—think of it like a […]
Find Fresh Leads Every Year with Evergreen Content
Publishing evergreen content is a sure way to provide value to your audience for an extended period far beyond the publishing date. This type of content is search optimized and will help you rank with search traffic and bring in more visitors to your website. Simply put, creating evergreen content is a genius strategy if you’re looking to find fresh leads. Producing this type of content is much more straightforward than writing seasonal content because you presumably already have considerable knowledge saving you research time. Whether evergreen content comprises just a few pages or 50% of your website, you should produce this type of content if you’re looking for an SEO strategy to increase traffic. How to Present Evergreen Content There are countless options for producing timeless content that stays relevant long after you create it. The first step is to choose the structure of your blog or article because […]