With platforms like Google Business Profile becoming the go-to source for customer feedback, negative reviews can significantly impact your brand’s image and, ultimately, your bottom line. What do you do when a scathing review pops up on your profile? Allow the experts at LinkNow Media to walk you through the process. This guide will explore how to handle negative Google Business Profile reviews, the common reasons people leave them, when you can have them removed, and how to respond effectively when a review is legitimate. Why Do People Write Negative Reviews? Before diving into how to address negative reviews, it’s essential to understand why they occur in the first place. People leave negative reviews for a variety of reasons, often stemming from a perceived bad experience. Here are some common causes of negative reviews: •Poor customer service: If your customers feel they were treated rudely or their concerns weren’t […]
How Much Should a Website Cost?
Whether you’re launching a new business or rebranding, one of the first things you should consider is how much your website should cost. However, balancing your budget with the website you need can be challenging. It’s also often hard to know what you’re actually paying for and whether you’re truly getting the best value for your money. Website development costs can vary greatly, depending on factors like design complexity, functionality, the content management system (CMS) used, hosting plans, and ongoing maintenance. We understand this can be overwhelming. To make things simpler, we’ve created this guide to break down website costs across different tiers, from simple websites to advanced e-commerce platforms. What Factors Influence the Cost of a Website? Before diving into the numbers, it’s essential to understand the key factors that influence the overall cost. While most hosting providers and digital media companies offer base pricing, the final cost […]
The Impact of Voicemails
We all know someone with a bad voicemail. You know the ones—those long, unpleasant messages that you can’t wait to be over so you can just leave your message. While these can be a minor annoyance in our personal lives, an improper voicemail for your business line can cause lost leads and a poor experience for your potential clients. Here at LinkNow, we’ve worked with thousands of small businesses over the years and have heard all types of voicemail messages. In this blog post, we’ll be examining the good, the bad, and the ugly when it comes to recording a professional voicemail that helps—not hurts—your marketability. Why Your Voicemail Experience Matters First impressions count, and in many cases, your voicemail greeting is the first point of contact for potential clients. When a business voicemail message sounds professional, clear, and welcoming, it builds trust immediately. On the other hand, a […]
Why Mobile Experience Matters in 2024
You see a lot while going about your day, and there’s no end to what it might remind you to do. You see an ad for a car and remember your brakes have been squealing. You see water dripping off a tree’s leaves and remember your tap has been leaking. In these moments, will you wait until the next time you’re at a computer to look up the nearest auto shop or a plumber in your area? In all likelihood, you’ll pull out your phone and search then and there before you forget. Smartphones are an increasingly common way to access information online. Optimizing your site for mobile searches can dramatically improve your online presence and lead to valuable new business, but how do you do it? In this blog, the team at LinkNow will explain the importance of optimizing your site for mobile devices and some key techniques […]
How to Generate Online Reviews
If you’re a business owner, you’re likely looking to boost and strengthen your online presence and connect with your target customers. One highly effective way to do this is by generating online reviews—a proven strategy that consistently drives results. In digital marketing, where your brand exists predominantly online, reviews serve as modern-day word-of-mouth recommendations, playing a crucial role in influencing purchasing decisions, brand trust, and customer loyalty. Whether you’re just starting out or your business has been around for years but is struggling to stand out, mastering the art of generating reviews can be the key to unlocking growth. Here’s a complete guide on how businesses like yours can successfully gather online reviews. Why You Need to Care About Online Reviews Online reviews, both positive and negative, are a powerful tool in digital marketing. They help businesses stand out, increase sales, improve search engine rankings, and educate potential customers. […]
How To Make a Compelling Case Study
The case study is one of the most powerful tools in a marketer’s arsenal. Unlike traditional marketing materials, which often focus on selling, case studies emphasize storytelling, credibility, and evidence-based results. When done right, a case study highlights your expertise, showing how your business has helped others and can do the same for them. In this guide, we’ll show you how to create a compelling case study that will grab the attention of potential customers and present your brand in the best possible light. Why Do Businesses Use Case Studies? Before we jump into the how-to of creating a case study, let’s examine why businesses use them in the first place. Here are some of the key benefits of having a strong case study: Building credibility: Sharing real-life examples of how your products or services have benefited previous clients adds credibility to your claims. Creating social proof: Potential customers […]
Are You Optimizing for Zero-Click Searches?
Month after month, the zero-click search function on Google becomes increasingly sophisticated. Some businesses and marketers fear that as more people become comfortable with this efficient search feature, the less they’ll peruse Google’s search results page. While it’s true that people might not be scrolling through the Google SERPs, it’s also true that you could be using zero clicks to your advantage. The trick is knowing how to optimize for zero-click searches. In this blog post, we’ll bring you up to speed on zero-click searches, their place in the digital marketing ecosystem, as well as why—and how—you can optimize this search function to your advantage. Read at your leisure, and don’t hesitate to reach out to the LinkNow team if any questions arise during your reading. What Are Zero-Click Searches? If you’ve typed a question like, “How old is Tom Cruise?” into Google recently, you’ve likely seen the zero-click […]
AEO vs SEO: Digital Marketing is Evolving
Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]
The SEO Impact of an Account Executive: Real-Life Success Stories With Jason Stevens
With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]
4 SEO Strategies That Still Work in 2024
Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]