Are Yelp Ads Giving Your Business Enough Bang for Your Buck?

Are Yelp Ads Giving Your Business Enough Bang for Your Buck_

At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]

Eve Mendelovitch

Author: Eve Mendelovitch

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301 Redirects

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Have you ever clicked on a link to a website, only to see that link change in your address bar as the page loads? That’s a redirect. So, what is a 301 redirect? And does that mean there are multiple kinds of URL redirects? In fact, there are five types of redirects: 301, 302, 303, 307, and 308. But we’re here to focus in on 301. This redirect ensures that online traffic will reach the most recent version of a URL. Let’s say you created a page for your spa’s amazing manicure services, but then updated it and made an entirely new one. What’s going to happen to your backlinks then? If you don’t have a 301 redirect in place, they’re just going to take potential clients to an error page. By now this is starting to sound pretty important. But how do you work with these redirects? Behind the […]

Eve Mendelovitch

Author: Eve Mendelovitch

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How Will Voice Search Affect Your Business’s SEO?

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The world of search engine optimization (SEO) is constantly evolving and, as a result, it is imperative to stay on top of the latest SEO trends. Failing to keep up with changes in SEO trends often means getting left behind in the dust. At LinkNow Media, we have a duty to stay on top of the changing search trends so that we can continue to deliver the high level of SEO marketing our clients have come to expect. One of the things we will be keeping a close eye on is how voice search is affecting results. Whether you use it regularly, only tried it once or have written it off as a silly little gimmick, there is no denying that voice search queries are on the rise. Today, we are seeing that voice searches are more accurate than ever, more household products equipped with voice search are growing in […]

Eve Mendelovitch

Author: Eve Mendelovitch

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Mobile-First: The Time is Now!

Mobile-First_ The Time is Now!

How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]

Eve Mendelovitch

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What Makes for Good Web Design?

What Makes For Good Web Design

Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

Eve Mendelovitch

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SEO is Critical If You’re A Commercial Electrician

SEO is Critical If You're A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

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7 Tips For SEO That Works For Small Businesses

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Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

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How SEO and Web Design Work Together To Boost Your Marketing

How SEO and Web Design Work Together To Boost Your Marketing

Have you seen what high quality SEO and web design can do for your business? Here’s how they work together to take your marketing strategy to the next level. So you’ve spent tons of time and resources on marketing activities for your small business. You’ve opened social media accounts, started using email marketing campaigns, and even have some paid ad campaigns running. BUT if you don’t have a great website, your marketing efforts could be for naught. “My website looks great,” you might be thinking. If it does, did you design in with SEO in mind? What every business owner should keep in mind is your marketing efforts are to drive sales and to drive sales, you should be pointing people toward your website. This means every social media account, email campaign, and paid ad should link the reader to your website. If your website is not designed well, those […]

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The Web Design Trends You Need For 2018

Copy of A How to - Syndicating Local Reviews by LinkNow Media

Simply having a website isn’t enough in 2018. Take a look at the web design trends you’ll need to stand out this year. Web design’s a fast moving industry. With so many factors at play, from new tech to changes in consumer tastes, there’s a lot of moving parts to it.You need to know what you’re doing before you dive in if you’re going to create something you and your users can get any value out of. In today’s article, we’ll be looking at some of the biggest web design trends of 2018. With these in your arsenal, you’ll be at the top of your web design game. But why take our word for it? Get in touch with us, today, for more on how you can take your online presence to new heights, this year. In the meantime, join us, as we look at what’s going down in web […]

Eve Mendelovitch

Author: Eve Mendelovitch

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