How to Create the Perfect Landing Page in 2022

Image shows a jigsaw puzzle with one piece left. Caption says: Landing pages: The missing piece of your marketing strategy.

Are you looking to drive sales and generate leads with landing pages? Then this blog post’s for you. Today, we’re running you through our top tips to create the perfect landing page in 2022. These are real, practical tips you can use right now to target keywords, improve your ranking on Google, and get found by the kinds of customers you want. In fact: These are the same techniques we use to get our clients results like this: Let’s get started. What is a Landing Page? First things first: you should know exactly what a landing page is and is not. A landing page is a webpage designed to do two things: Rank well on Google Convince readers to take a specific action (buy something, sign up for a class, etc.) Landing pages can be about a specific service or product. They can also be geotargeted, focusing on a particular […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson Breen is an in-house content writer at LinkNow Media. He received a Bachelor of Arts from Mount Allison University and has experience in multiple areas of digital marketing. He enjoys comic books, Brazilian jiu-jitsu, and eating too much.

Climb to the Top of Google with LSI Keyboards

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Ever wondered how you can boost your rankings on Google without reworking everything on your site? Latent semantic indexing (LSI) keywords may be just the ticket you’ve been looking for. These are semantic search terms you can use to optimize your on-page content, improve your search visibility, and crush the competition. Read on to learn what LSI keywords are, why they’re important, where to find them, and how to use them in your content to gain a higher ranking on Google. LSI Keywords: What Are They? LSI keywords are keywords related to a page’s main subject. These LSI keywords provide contextually relevant information that allow Google to better understand the meaning and purpose of your content. Let’s consider an example: the word blackberry. Blackberry could refer to the fruit. It can refer to the many ways you can grow blackberries, prepare blackberries, and eat blackberries. However, it could also refer to […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Semantic Search and Intent Optimization: A Brief Guide

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Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Does Long-Form Content Improve Search Ranking?

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If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

How to Write a Blog Post: A Step-by-Step Guide

On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.

Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

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Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

6 SEO Tricks for Page-One Results

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6 Solid SEO Tricks for Page-One Results Competing for a spot on Google’s front page requires some fierce SEO magic to achieve. But with the right approach, that magic can become a whole lot easier to grasp. In this post, you’ll find 6 rock-solid tricks to catapult your webpage to the top of Google. These are tried-and-true techniques we’ve used for thousands of clients to help them reach the front page and crush the competition. Let’s dive in. 1.      Create Internal Links on Your Website An internal link is a hyperlink between two or more webpages on your website. This is an internal link to our home page. Internal links help users navigate your website. By creating “clusters” of webpages, these links allows users to retrieve information more quickly and easily. But internal links don’t just help your users. They also help Google crawl your website more efficiently. The more […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Cornerstone Content: How to Write Stuff Google Will Love

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With digital marketing, it’s never enough to create content that engages your audience. You also need to grab Google’s attention. But how are you going to do that? Enter cornerstone content: the basic building-block to a rock-solid website. Cornerstone content is what you need to power your web presence, get Google’s attention, and convert clicks into phone calls. It’s what you need to drive traffic to your site, and ensure that traffic translates into real customers. Read this post in full to learn what cornerstone content is, why it’s so important, and how you can create your own today. What Is Cornerstone Content? Cornerstone content is exactly what it sounds like: it’s the content that’s core to your website: Your key service and product pages Your best, most essential articles Your highest-performing blog posts and landing pages Cornerstone content is the content visitors will first see when they arrive at […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Guest Posting: A Quick and Simple Guide [2021]

Guest posting: Your ticket to boost business.

As a somewhat internet-savvy entrepreneur or self-styled marketer, you might have seen the term “guest posting” on a few marketing blogs. Not sure what they’re talking about? Never fear! We’re here to bring you up to speed on this helpful marketing practice. In today’s blog post, we’ll tell you all about guest posting including: • How to guest post effectively • Potential benefits • Possible pitfalls and how to avoid them Guest Posting: What Is It? Guest posting refers to publishing content online, usually to promote the goods or services of another company. When you—or one of your team members—publishes this content, they’re referred to as guest contributors or guest authors. You might also see this more formally referred to as blogger outreach, but don’t feel overwhelmed. All these terms refer to the same thing. Why Do We Guest Post? A lot of people will simply use these guest posting […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

SEO for Handyman Companies

Get the leads you need to succeed. LinkNow Media is proud to specialize in search engine optimization (SEO) for handyman companies. We provide comprehensive marketing solutions that let you grow your web presence and expand your customer base. With the most cost-effective marketing services in North America, we give you more bang for your buck, driving traffic to your site while staying well within your budget. Save time, save money, and choose LinkNow Media for all your digital marketing needs. Join over 10,000 business owners who’ve chosen to maximize profits with our services. To schedule a free phone consultation, give us a call at 888-992-1190 today. FREE QUOTE Small-Business Marketing. Revolutionized. Everyone has a website now, including most handyman companies. But few have a website that powers their marketing success. At LinkNow Media, we develop tailored solutions to grow your website into a powerhouse of performance. Through our streamlined optimization […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.