Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a content writer at LinkNow Media. With years of freelance writing and editing behind him, it’s no stretch to say he’s obsessed with words. And when he’s not writing he can be found buried alive in a pile of books in his Montreal apartment.

Twitter: An Incredible Tool to Rehabilitate Your Business’s Image

Twitter is a social media that was launched in 2006 and quickly became one of the most important and popular sites on the web. With 330 million active monthly users worldwide, you probably already know that Twitter is a good way to reach out to potential customers and build an engaging brand presence. But did you know that Twitter is also one of the best ways to manipulate your search results and maintain better control over the content that clients see when they search for your business? SearchEngineLand reports that obtaining a Twitter search carousel takes up a massive amount of vertical space. If you have negative reviews or contributor’s pages jockeying for space on your search result, you know the value of gaining control over what displays on search pages for your brand or business. But are there other ways to use Twitter to increase the reach of your […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

SEO is Critical If You’re A Commercial Electrician

As a commercial electrician, you need every tool you can get to drive local business. Your focus is on helping people solve their electrical issues. So you may not give much thought to the importance of your website. Here’s why investing in your website and SEO can have huge returns. That’s understandable. It might just seem like an advertisement for yourself just ready to be viewed by everyone. If only it were that simple. The thing is, your website is more than just an online brochure. In fact, a well-designed website that’s strategized for SEO can generate a major number of leads and sales. And in the long run, it’s way cheaper than using traditional advertising. Here’s the bottom line. A commercial electrician must have a strong website to improve SEO. In terms of SEO, how does your website measure up? Well, first, let’s take a look at SEO. What […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

7 Tips For SEO That Works For Small Businesses

Looking for a boost in business? See how you can get SEO that works with these 7 tips for your small business. Are you aware of how important SEO (search engine optimization) is to your business? It’s not enough to just pull together some social media marketing tools to reach out to your targeted audience. Sometimes you need to delve deeper into what makes a website more desirable in comparison to dozens of competitors sites. What if I told you that having the right SEO that works can significantly improve your website generated revenue? Yes, adding strong SEO keywords that boost your page views will work. These are the 7 best tips for SEO that works for small businesses like yours. 7. Local Search Is Even More Competitive According to Search Engine Land, local search has dominated in 2017 has a highly competitive marketing niche. You need to continue to […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How to Use Online Marketing to Get More Customers In Your Restaurant

In the restaurant industry competition is fierce. Find out how you can get ahead by taking your restaurant marketing online. The days when we looked up the restaurant in a massive phone book are gone. Today, the internet is our source to find a place for a quick lunch, coffee shop to work, or a restaurant for a family dinner. Digital media has changed the rules of restaurant marketing. And as an owner, you need to keep up the pace. Don’t spend your money on print or radio advertisement. Yes, it might be helpful, but it surely is not enough.You need to have an online presence. This is where your customers are. Your restaurant might be in a perfect spot, but as potential customers can’t find you online, they might never visit. 60 percent of consumers read the reviews of the restaurant or a cafe. And 84 percent trust them […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

How Small Businesses Can Benefit From Social Media Campaigns

A social media campaign can create big returns for a small business. Check out how you can use the power of social media to generate more business. The consumer marketplace is a competitive arena for the small business owner. Reaching and maintaining a beneficial position in the market can be challenging. And when your business dollar is reliant on a steady stream of customers a good marketing strategy is essential. What can the small business owner do to boost his sales opportunities? When you’re the main man in a small business it is not always easy to find the time for marketing. This is where a social media campaign can help to drive business, acquire new customers, and generate revenue. The astute business owner leverages social media to increase his market reach and source new customers. So how can this system work for you? What is a Social Media Campaign? […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

3 Proven Ways Marketing Experts Transform Websites Into Moneymakers

3 PROVEN WAYS MARKETING EXPERTS TRANSFORM WEBSITES INTO MONEYMAKERS

Why isn’t my website working? So you’ve been told that everyone needs to have a website, so you went out and got one to promote your small business. But now what? If you’re like most small business owners, you are wondering where to go from here. It can be frustrating when you spend time and money building a website, and then it doesn’t seem to do anything. It isn’t attracting much traffic, and it isn’t collecting leads or generating new customers for you. It’s unfortunate but true that a website is not enough on its own – however, with a little effort, you can build your website into the centerpiece of your marketing effort and turn it into a magnet that pulls in as much business as you can handle. Blogging and Sharing The single best way to attract an audience for your website, people who WANT to be there and who […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

6 ways small businesses can make the most of Twitter

6 ways small businesses can make the most of Twitter

Social media is one of the most effective ways for small businesses to engage with their customer bases as well as to promote themselves to new potential customers. In a previous blog post, we offered some tips for small businesses to make the most of Facebook, social media’s 800 pound gorilla. However, despite its smaller number of users, Twitter can be even more effective at helping small and medium sized businesses get ahead. Unfortunately, Twitter can be a bit intimidating for new users, and even seasoned Twitterati may not understand the best ways to engage when their tweets are representing a business or a brand instead of themselves. Fortunately, we have some tips for you to get you on track to make the most of your 140 characters. 1. Work on your profile It may seem obvious, but your Twitter profile can make a big impression on customers who see […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

5 ways to bring your social media game to the next level!

We have already written several posts about the importance of social media in promoting your small business online, including a guide to getting started with the three most important social media sites: Facebook, Twitter, and Google Plus. These websites are all excellent ways to connect and form relationships with your customers, build loyalty, and promote your business. However, if this is all you’re doing with these free tools, you are essentially just leaving money on the table. Once you’ve mastered the basics of interacting with your customers on Facebook and Twitter, you can exploit your social media presence in some very interesting ways. 1. Experiment with different types of content In our blog post explaining how to get started with social media, we suggested writing blog posts that you can then promote and share using your social media accounts. This is still a great option, but blog posts aren’t the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.