We Wrote the Book on Small Business SEO

We Wrote the Book on Small Business SEO

Introducing a Small Business Owner’s Handbook for Online Success Overview Small business owners manage a wide range of responsibilities, from early planning to bringing their business ideas to life. As a company that started small, LinkNow Media understands the effort you put in every day. We also know that when reliable answers are available and trusted industry advice is within reach, there’s no need to approach things the hard way. Our book, The Ultimate Guide To Marketing Online, makes it possible to wade through all the conflicting information you’ve seen and heard about online marketing and master the fundamentals of search engine optimization (SEO). We’re excited to give you a sneak peek at what you can expect to learn from it in this blog. Introduction Our book provides straightforward answers to your key questions about building a website for your brand. It explains how to use SEO to your advantage […]

Sasha Peck

Author: Sasha Peck

About Sasha Peck

About Sasha Peck: Sasha is an Editor and Content Specialist who infuses more than a decade of digital marketing and on-page SEO experience into every word. She holds a Diploma in Business Administration with a concentration in Marketing from NSCC, where she received the highest recognition award for her marketing abilities. Sasha is constantly motivated to create streamlined user experiences and is a master of mining and selecting impactful keywords to boost engagement and generate leads and conversions. When she’s not innovating on her keyboard, she enjoys gardening, cooking, construction, and science documentaries.

How To Create More Leads for Your Pest Control Business

  Overview The fundamentals of running a business once focused on setting up shop and maintaining smooth operations. Today’s digital world and competitive markets demand a new foundation that necessitates the generation and steady flow of quality leads to keep business thriving. In the pest control industry, having a solid lead generation strategy is essential. This guide explores proven methods to boost lead flow. With LinkNow Media’s digital marketing expertise, you’ll gain tools to ensure a dependable source of new clients. Introduction For pest control companies, generating a steady stream of quality leads is an absolute must for business growth and a consistent schedule of appointments. Whether you’re just starting out or looking to boost your numbers, mastering lead generation can transform your company from getting just a few inquiry calls daily to having your phones ringing off the hook. But running a pest control business is demanding enough—who has […]

Maria Kalomiris

Author: Maria Kalomiris

About Maria Kalomiris

Maria is a professional copywriter specializing in SEO, with a diverse portfolio spanning multiple industries. Holding a diploma in Public Relations with a specialized focus on Crisis Management Writing, she brings a unique and valuable skillset to her craft. Particularly passionate about writing updated and informative content in the health and fitness niche, Maria is also a dedicated freelancer who continuously invests in her professional development through ongoing education. When she's not crafting compelling content, you'll find her working out in her home gym, exploring horse-themed social media pages, or exploring the backroads looking for hidden gems.

Social Media Marketing: A Beginner’s Guide to Success in 2023

  It should come as no surprise to you that social media is a powerful tool in the marketing world. The vast majority of the population uses social media every day, making these platforms the ideal place to increase brand awareness and build trust with your audience. That said, establishing a strong following on social media apps isn’t easy, and these platforms can be intimidating if you’re unfamiliar with how they work. In this blog post, we’ll provide you with a solid foundation of knowledge that will help you develop a social media strategy for your business based on best practices and proven results. Why Social Media Matters for Your Business Social media is the quickest and easiest way to reach a large audience. Regardless of your discomfort with social media, passing up this opportunity as a business owner is unwise. Platforms such as Facebook and Instagram offer a low-cost […]

Tyson Breen

Author: Tyson Breen

About Tyson Breen

Tyson is a content writer and SEO specialist with over half a decade of industry experience. He is an expert on digital marketing and is passionate about providing his clients with powerful content that boosts traffic and engagement. When away from his desk, Tyson enjoys home cooking, comic books, and live music.

10 Ways to Promote Your Blog on Google

A woman, smiling, holds a megaphone to her mouth. Caption says: 10 tips to grow your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Three Ways To Engage Your Audience on Social Media

On left, a pretend-social media post featuring an image of a megaphone. On the right, caption says: 3 ways to engage your audience on social media.

Wouldn’t it be nice to have an easy, effective way to engage your audience and get people liking, sharing, and commenting on your social media posts? Well, this blog post’s for you. At LinkNow, we’ve learned the hard way how to manage social media so you don’t have to go through the trouble yourself. Here are our 3 top tips to engage your audience and grow your presence on social media. 1. Prioritize The Most Valuable Platforms Social media is an ever-expanding landscape. It can be difficult to grasp what sites and platforms exist and, more importantly, which platforms your audience uses. Let’s start with some of the most popular platforms in 2022: Facebook Instagram Twitter LinkedIn Pinterest TikTok Google Business You always want to identify your target demographic and make your presence felt on the social media sites they are using. For example, if you have a product or […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

7 Ways to Promote Your Blog Online [2022]

A woman sits cross-legged with a laptop on her lap. Text says: 7 ways to promote your blog.

If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

5 Easy Steps to Build a Stellar Social Media Presence

In 2021, he importance and relevance of social media is undeniable. With over a billion people on Facebook alone, most folks are engaged on these platforms in some capacity, especially in the western world. Creating a strong social media presence is an invaluable resource for small businesses. Still, many business owners struggle to find the time to develop a strategy that works for them. Besides hiring an exuberant young person to create TikTok dances promoting your business, there are a few other strategies to engage with your audience, build a following, and share your business with the world. Keep reading to find out more! 1.     Choose the Right Platform Different social media platforms cater to different demographics. When working on your social media strategy, it’s important to identify your target audience and go where they’ll see you. Facebook is a good catch-all choice: It’s by far the most used platform […]

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.

Boost Your Google Ranking with These Review Generation Strategies

Here at LinkNow, we spend a lot of time trying to find ways to improve our client’s Google rankings. The problem is that in SEO, everything takes time. Whether we’re waiting for Google to crawl, index, and rank new pages, or we’re waiting for citations to be updated with correct information—SEO demands patience. But what if we told you there was a way to boost your SEO without waiting? Reviews are the quickest way to improve your ranking on Google. Google especially loves reviews that are detailed, positive, and full of keywords. So, we’ve put together a list of ways for you to get the reviews you need to improve your ranking faster than the competition! No Job Is Complete Until You’ve Asked for a Review After you complete a successful job for a client, there’s a feeling of satisfaction you experience as you drive back to the office. You […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

9 Steps to Market Your Small Business with Facebook

    Marketing your small business doesn’t have to cost a fortune. The internet is full of tools you can use to get your brand out there, open up new markets, and ultimately, create leads. In 2019 there’s no better way to do that than with Facebook! Marketing your business on Facebook is an easy way to engage with your current clients, find new clients, manage your reputation, boost your search ranking, build a brand-image, and launch advertising campaigns direct to the people who want your services. And although Facebook can feel overwhelming at times, it’s pretty straightforward once you know how to use it. Here’s a step-by-step guide on how to make the most of your Facebook business page and create new leads!   1. Create a Facebook Business Page with Accurate Information   If you want to use Facebook to market your business, you’re going to need a […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.

Trust Issues: What Was Behind the September 27th and October 2018 Algorithm Updates?

Whether you’re managing your own website or someone else’s, the last thing you want is to see your SERP ranking suddenly drop. As SEOs, we work hard for our Google rankings! We expect that with great content, great backlinks, and careful keyword research, we’ll get the rankings we deserve. And normally it’s true. But if one there’s one thing that every SEO knows, it’s that, aside from Google’s own engineers, no one knows how their search algorithm works. Which is why, every time Google updates their algorithm, the internet goes a bit nuts for a while. Some people’s rankings suddenly soar. Others plummet. And everyone’s asking themselves: what the heck happened?! The September 27th and October follow-up updates were no different. People panicked. Tweets were retweeted. Replies were written. Articles were posted. Comment threads exploded. Here at the LinkNow Media office though, everything was calm. Why you ask? We understand […]

Aubrey Grant

Author: Aubrey Grant

About Aubrey Grant

Aubrey is a copy writer and Head of Content at LinkNow Media. An expert content marketer, he is obsessed with developing strategic solutions that emphasize elegance and simplicity. Although generally mild mannered, he has been known to fly into rages at the sight of a semicolon.