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What we learned this week This was a bit of a short week, but here are the posts we found most helpful and interesting. Let us know what you think! Google’s right-side Adpocalypse: What really happened There was a lot of panic in the online marketing community when Google switched up the way they deliver ads. Search Engine Land has the data to clear up some of the hysteria. SEO: How to Get Lady Luck On Your Side   Is SEO all about luck? As Obi Wan Kenobi says, “In my experience, there’s no such thing as luck.” Check out this article from SEMrush to learn how to get luck on your side. Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers Buffer is one of the most successful social media companies around, so this look into how they do what they do will be invaluable for anyone interested […]

How to Use Pinterest to Promote Your Business The days are getting longer, birds are chirping, flowers are ready to bloom. It’s no secret – summer is right around the corner, and that means it’s time to step up your online marketing game. As the weather changes, people are ready to get back to crossing items off their to-do list. Whatever industry you’re in, you can expect competition to become increasingly stiff. If you are looking for new ways to improve online visibility, Pinterest is a great tool to do just that. What is Pinterest? For those who haven’t been on the hunt for new and exciting ways to serve mac and cheese or the secret to a longer, fuller ponytail, Pinterest is a social network that allows users to share and “Pin” their interests in the form of an image to their own or other boards. It’s easy to […]

The coolest content we found this week Welcome to the weekly LinkNow Media Link Roundup in which we collect the best posts we’ve found online that could be helpful for small business owners trying to market their businesses online. Let’s dive right in. 7 Power Social Media Experiments That Grew Our Traffic by 241% in 8 Months This post at Buffer was written by Scott Tousley, a growth marketer at HubSpot, so you’re getting the double whammy of two great online marketing companies coming together. If you want to know how to grow your traffic with social media, this is a great place to start. Is modern SEO more than the sum of independent parts? In this insightful post at Search Engine Land, Jayson DeMers argues that SEO in 2016 is really just about creating the best possible customer experience. How to Run a Successful Podcast Podcast growth has been […]

Do you want to grow your contracting business this year? While the building industry still isn’t back to where it was in 2005 or 2006, there has been a significant improvement over the last few years and it’s possible for small contractors and home builders to start considering growth again. However, the competition is stiff out there. Between a huge variety of small local contractors in most markets to the large national players who are always looking to expand, you need something to help yourself stand out. The answer to standing out in this crowded marketplace is effective online marketing. Consider these statistics: In 2010, 86% of television viewers skipped TV ads. In 2016 that number is likely even higher, while more people have cut the cord and are consuming TV through Netflix or other streaming services and missing the ads all together. (Source) 200 million Americans are on the […]

Here’s what we found this week It’s not quite spring yet, but it’s starting to feel like it here in Montreal. As always, our weekly Link Roundup is a collection of the best articles we’ve found online this week related to web design, SEO, and online marketing. Let’s get started! How SEO and PPC Can Work Together to Maximize ROI PPC and optimizing for organic traffic are two sides of the same coin. Check out this post from TheSEMPost to see how they can work together. 10 Smart & Easy Facebook Marketing Ideas Facebook is fertile ground for marketing. This post from WordStream has some great tips to take advantage of the medium. This Is How You Identify A-Players (In About 10 Minutes) During An Interview This great post Mitchell Harper published on Medium will be useful for anyone who ever has to hire someone. Learn to quickly identify the […]