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What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! The Efficient Approach to Marketing Your Business with Content Content marketing is extremely effective, but it can be very time consuming. Copyblogger has some great tips on making your content creation process more efficient. 15 writing tips to rank higher on social and search results Search Engine Watch put out a great post about ways you can tweak your writing to help your content rank better and get shared more often. That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.  

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 7 Positivity Tips for Social Media Managers Social media can be a negative place, but you don’t want to get sucked into that negativity when you’re representing your company. Check out this guide to social media positivity by SEMrush. 10 Practical, Reliable Focus Metrics You Should Be Tracking For Your Digital Marketing This post from Custom Creatives is all about the metrics you NEED to be tracking if you want to mount an effective online marketing campaign. 2 Classic Ways Your Analytics Are Lying to You Google Analytics isn’t always as straightforward as it seems. Check out this post from WordStream for more. Penguin 4.0: Was It Worth the Wait? The new Penguin update has been causing quite the […]

From Montreal to New York City This week, Andrew and Eve of LinkNow Media are attending SMX East 2016 in New York. SMX East is the world’s largest search engine marketing conference and expo. They’re there to pick up the latest information from the world’s leading experts in the industry so they can bring it back home and put it to work for our customers. Senior people from Google and the world’s biggest online marketing firms will be giving talks throughout the three day conference, and we’re expecting to put the new insights Andrew and Eve take from the conference to work when they get back.   The Conference – Day 1 The focus of the talks they attended on the first day was on Google’s latest update, “Possum,” and the huge effect it’s had on local organic search rankings. They came away with a bunch of tips and tricks […]

There’s a reason we call them website designers There’s something that we in the website industry know that many people in other lines of work overlook – the difference between a successful small business website that attracts new customers and a failed website that nobody sees is often the difference in the quality of their design. There’s a misconception common among the public that website design is just a matter of copying and pasting. Take this logo from my business card, take the copy from this flyer I made, and grab some photos from Google image search, slap them together and I’ve got a website, right? Well, you might technically have a website, but it won’t be a successful one. There’s a reason that big household brands spend hundreds of thousands or even millions of dollars to design their websites – they know how important good design is to user […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Answer These 6 Questions to Tell a Story With Your Writing This post from copywriter Carl MacDonald’s blog is all about the need to tell a story with your writing, no matter what you’re writing for. 10 Best Practices for Reaching Out to Past Clients for Online Business Reviews Online reviews are so important. Check out this guide from SEMrush on how to get satisfied customers to write reviews for your business. 5 Insights from Analyzing Half a Billion Dollars in Ad Spend Want to know what’s up with AdWords? Check out this post from WordStream, because they’ve done their homework. Should You Implement That New Google Feature? It seems like every week there’s some new feature that SEO […]