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This is a guest post from Anthony Randall of  Rizolt Marketing The Local Advantage One advantage that a local company has over a purely web-based business is that their relevance is extended to their entire community, independent of the niche that they operate in. For link building purposes, simply being a local company means that your relevance becomes more about your location than the services you provide (though that is still hugely important), and that can really open up a lot of opportunities for you. At the end of the day, there isn’t a whole lot of difference between building links for a local business’ website and building links for any other website. Both are extremely hard work, and a lot of strategies can be successful for both. However, there are a few opportunities that local businesses can leverage better than a company with no local presence could. 1. Local […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Artificial Intelligence And The Future of SEO Google is investing heavily in artificial intelligence and machine learning to improve search results. Check out this post from 1st in SEO to learn more. Email Marketing: You’re damaging your Reputation with this Harmless trick Are you willing to sacrifice your company’s reputation for a few extra clicks? If not, you should make sure you read this post from The SaaS Marketer. How your old content can help with SEO This post from Search Engine Land is all about putting the older content you’ve created back to work for you.   That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or […]

Put a charge into your business with online marketing Despite the importance of online marketing these days, many electricians still believe that this is simply not a cost effective option for them. Whether they think online marketing is too expensive or they simply want to rely on traditional advertising and word-of-mouth, they’ve made the decision to ignore one of the most powerful tools available to any small business owner. The fact is that electricians stand to benefit more than many other people from online marketing. Even if your electrical contracting business is a one person operation, the internet gives you tools to market yourself as effectively as any larger corporation can. Here are four reasons online marketing is simply too valuable for electricians to pass up. 1.      92% of consumers regularly search online As of 2015, 92% of people are going online to look for information about local businesses any time […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Expert Confessions: What Would You Change in Digital Marketing? The folks at SEMrush asked digital marketing experts from around the world, “If you could only change one thing about digital marketing, what would you change?” These are their answers. 7 Social Media Management Tips to Save Time AND Increase Engagement If you’re on social media, you want to make the most of it. Check out this WordStream post to learn how to boost engagement. Case Study: How We Created Controversial Content That Earned Hundreds of Links If you’re not afraid to be a bit provocative, controversial content can be the key to attracting a lot of links and boosting your site’s authority. Check out this post at Moz for […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! The Art of Scannable Content: How to Write for Today’s Online Readers The simple truth is that most people don’t read very thoroughly online. Making your writing scannable makes it easier for readers to pick out the most relevant bits. Check out this guide from HubSpot to learn how to do it. Want More Traffic From Google? Use these 5 Blog Post Headline Templates The pros at Digital Marketer have put together a great guide to creating SEO-friendly headlines that will help drive traffic to your blog posts. Check it out! 7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now Is your social media account starting to feel a bit stale? Boost engagement […]