Top 5 Factors to Consider Before Buying a Website: Section 3
3) Hosting and more Once you order a website you will need to have it hosted. Though the internet can seem like it exists everywhere and nowhere at once, all the websites on the internet exists on servers and have a physical location. If you think of your website as a virtual office or store for your goods or services then think of hosting as the land that your website is built upon. Basically, hosting means having a place for your website to exist and be on the web. Hosting usually starts when you order the website because as the website is being constructed it still needs a place to be built on. If you want only hosting for your website then it is usually pretty inexpensive and is paid on a monthly basis. But unless you know a lot about how websites and the internet works then you will […]
Top 5 Factors to Consider Before Buying a Website: Section 2
2) Content Creation for SEO and Search Engine Marketing A website company should be able to change the written content on your website free of charge as long as you provide the content. The text content on your website is your primary form of advertising because it conveys not only what you offer your customers, but the feel and dynamic you wish to convey about your brand. But it is also important to know that the writing you have on your site impacts how you are found by search engines such as Google, Yahoo and Bing. This is known as search engine optimization or SEO. There are many different factors that affect SEO such as backlinks, reviews, age of the site, URL, meta data and social media, to name a few. But the written content on your site is one of the most important and obvious aspects to focus on. […]
Google Pigeon: why is my ranking suffering?
In July 25th 2014 Google announced the largest local search algorithm update thus far. The main focus of the algorithm update is to provide better search results for local searches but this algorithm is still in its infancy. As the pigeon is just learning to fly there have been many businesses that dropped in rank (referred to as pigeon droppings). It is still too early to say if Google will clean up these dropped sites and return them to their previous ranking but most SEO experts are expecting this new update to be a permanent game changer. But Why? You may want to know, “why has my site lost its previous ranking?” The reason is that Google is looking to put more importance on location where before it was more on site value. It may be easier to understand it this way: other Google algorithms (penguin and panda) are designed […]
Top 5 Factors to Consider Before Buying a Website: Section 1
What exactly does having a website created to represent your business entail? Many companies try to streamline the process to make it as simple as possible, but that doesn’t mean you should go in blind. There are things to know and questions to ask before, during and after the purchase and completion of a website – a website should never be complete. With this article we hope to bring to light the fundamental concerns of website design as well as what expectations are appropriate to have of a design company. The 5 parts of this article will be published weekly to exemplify a particular internet marketing strategy which will be discussed in the section 5. Before moving onto section 1, here is a short list of the overarching ideas contained within this article. Some of the ideas will be clearly defined in a particular section, yet others will only become […]
Is your website infected with a virus? Not quite!
It is not uncommon to stumble upon a website that is filled with links that irritate us by showing random pop-ups when we hover over them, giving us unsolicited information and overall putting us off from continuing to explore its contents. Of course sometimes this information might be useful, but most of the times it is irritating, useless and overall annoying.