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Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. This week, we found three big ones we think you’ll find valuable. The future of voice-related SEO for local business Search Engine Land published a great post by Chris Marentis all about the nuances of creating website content with the rise of voice search in mind. 5 BIG Changes Coming to AdWords: Everything You Need to Know This article from Larry Kim at WordStream covers all the big changes coming to AdWords that were revealed at the Google Performance Summit this week. Essential reading for anyone who relies on PPC to promote their business. Content Marketing: The Definitive Guide This HUGE guide from the folks at More Demand gives us everything we might want to know about content marketing – from what it is exactly to […]

What we learned this week Every week we gather up the most informative and interesting articles about online marketing, SEO, and web design and share them with our readers. Let’s get started! 102 Most Used Chrome Extensions for Digital Marketers CognitiveSEO has collected a huge list of useful Chrome Extensions for people who are interested in digital marketing. Should you install 102 extensions in your web browser? Probably not. Will you find at least a couple things here that will make your life easier? Almost definitely. 5 Little Known Strategies to Use Retargeting The Right Way Terrifying shark graphic aside, GetClicks published a great article on how to put retargeting to use for your business. Don’t let ANY customer be the one that got away. The 5 Most Common Mistakes Made By Veteran Inbound Marketers Even old pros can make mistakes. HubSpot has put together a list of traps that […]

Online Marketing is harder than it sounds Online marketing gurus tend to make it all sound so easy. “Just throw a site up on the web, write some content, and tweet at your customers and you’ll be making money hand over fist in no time.” Yeah, right. Anyone who has tried their hand at online marketing knows that it can be a lot harder than that. It can seem like you’re doing everything right, but still not getting the results you want for your business. If you’re frustrated, you’re not alone. Here are three of the issues that people new to online marketing struggle with the most, and the things you can do to deal with them. Can’t get visitors to your website What the experts say: “Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and […]

What we learned this week There’s a ton of great stuff this week, so let’s dive right in! A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters If you do any email marketing, this one’s for you. HubSpot has put together a great guide on making sure your emails go to inboxes instead of spam folders. Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time   Have you ever considered how to tailor your content to seasonal events and trends? Cheek out this post from Seer Interactive for more. These Coding Skills Will Make Every PPC Specialist More Valuable   This great post from WordStream goes into why coding can be a great asset for people who want to be effective at PPC marketing. The King Henry VIII Guide to Killer Content Marketing According to this great post from the SEMrush blog, it […]

Communication was Captain America’s biggest problem Captain America: Civil War is the big new blockbuster superhero movie this month, and on the surface, a bunch of superpowered people in costumes punching each other doesn’t have much to do with business. However, after I saw it this weekend, all I could think about was how the film was really just a story about an organization suffering from a communication breakdown. In the movie (no spoilers!), a team of superheroes, led by Captain America and Iron Man, normally work together to save the world but are divided because of a difference of opinion in how to conduct their business, and their whole team ends up fighting each other and doing the bad guys’ work for them. This exact same thing happens in businesses all too often, and 99% of the time this is because of a failure of communication at the leadership level. It’s […]