Are Yelp Ads Giving Your Business Enough Bang for Your Buck?

At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]

Eve Mendelovitch

Author: Eve Mendelovitch

About Eve Mendelovitch

3 Reasons Your Pest Control Biz Needs to be Online

pest control website

Why your pest control company needs a website If you’re like a lot of other small business owners, then online marketing is likely not one of your top priorities. You have a lot of other things to worry about – namely, running your business! But the business world has changed a lot in the last decade, and the pest control industry isn’t immune to those changes. If you want to grow your business, it’s important that you build a presence for your company online. I have three good reasons for why you should get a website for your pest control business today, if you haven’t already. 1. Credibility It’s a simple fact that consumers are now in the habit of going online whenever they want to purchase anything. That means that when someone needs pest control, the first place they’re going to look for help is Google. A lot of […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Write SEO Content

how to write seo content

What is SEO Content? Why do I care? Google has come right out and said that, along with links, content is one of the most important factors in any website’s search ranking. Content is a necessary component of any SEO campaign, but what does that mean? Content is King, but Not All Content is Created Equal Small business owners who are trying to manage their own online marketing often struggle with this topic. They know they need to create content (because they’ve been told that it’s important) but have no idea how to create content that is effective for SEO. Search Engine Optimization, or SEO, is the practice of making sure every element of your website is designed to help it rank well in search engines like Google. Search Engine Optimized content is simply content that has been created with search engines in mind – it’s been written with the […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

15 Indispensable Online Marketing Tools for Small Businesses

15 indispensable tools for online marketing

Bring the right tool for the job Whether you’re talking about a small family business or a multinational company with thousands of employees, online marketing is a critical part of any business plan. While large brands have dedicated marketing departments or outsource their online marketing to digital agencies, small businesses generally need to rely on their own efforts. For already busy small business owners, needing to think about online marketing can seem like the straw that broke the camel’s back. Fortunately, it doesn’t have to be so difficult. Here are 15 tools that are indispensable for any small business that wants to reach their customers online. Some are used to directly contact customers, while others are used to streamline your marketing efforts or simply remove some of the aggravation. Without further ado, here are the 15 marketing tools you can’t do without if you’re a small business owner who wants […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to Use AdWords – A Simple Guide for Small Business Owners

How to Use AdWords

Drive traffic to your site and find new customers Google’s AdWords is an incredibly powerful tool for driving traffic to your website, but it can be overwhelming for new users – especially small business owners who are new to online marketing in general. It’s also a service that can potentially cause major damage to your bottom line if not used properly. But don’t let your fear of the unknown stop you from using this potentially very lucrative tool. AdWords is Google’s primary source of revenue, so they want it to work for you. We’re here to guide you and make sure that you’re getting started on the right foot. Let’s begin by discussing what exactly AdWords is and how it works. What is AdWords? AdWords is Google’s advertising program. You’ve seen examples any time you’ve searched for a product or service. These ads appear exactly like Google’s regular search results […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.

How to come out on top in a competitive industry

A lot of the advice for small business owners who are hoping to market their businesses online focuses on identifying a list of keywords that are relevant to your business and developing content and marketing focused on those keywords. But what do you do when you work in an industry or an area where those keywords are highly competitive? When you have dozens or hundreds of businesses competing for the same keywords in the same city, it can be extremely difficult to rank well for those keywords in Google searches. It seems like there has to be another way to get your website noticed, and luckily, there are a few. AdWords Google AdWords is an online advertising service that Google has integrated into their web searches, and they provide you with a variety of tools you can use to gain an edge in a competitive marketplace. AdWords is a pay-per-click […]

Lauchlin MacDonald

Author: Lauchlin MacDonald

About Lauchlin MacDonald

Lauchlin is part of the content and marketing team at LinkNow Media. He has nearly a decade of experience in copywriting and editing, and spends way too much time on the Internet. He can be reached at lmacdonald@linknowmedia.com and @Lauchlin on Twitter.