Blog page 47

If you’re a mover, you need a website There is a simple truth when it comes to the moving industry: every moving company needs to have a website. In this day and age, there’s no business in the world that wouldn’t benefit from being on the internet. But companies in the moving services industry, an industry where 47.8% of companies employ fewer than five people, have perhaps the most to gain. At the same time, it’s an industry where relatively few companies are taking advantage of all the benefits the internet can offer. If you’re a mover, an investment in a strong online presence is going to be the single most effective way to earn new customers. If you don’t have a website yet, you’re going to be kicking yourself by the time you reach the end of this blog post. A website is the key to exposure Most moving companies […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! What Does the Future of Facebook Advertising Look Like? HubSpot has released a new ebook all about the future of Facebook advertising. Want to learn how to harness this medium? Check it out! The Internet Marketing Stack Portent has put together a huge guide on the “marketing stack.” There’s lots of good information in here, so check it out! 7 SEO Copywriting Tips To Take Your Copy From Zero to Hero Nobody is a natural copywriter. If you’re trying to create great content, you should check out this great post from SEMrush about how to build content that converts. That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, […]

Old School SEO is Dead “SEO is dead” is one of the most common things you’ll hear from marketing bloggers trying to get a few extra page views by courting controversy. This is ridiculous – in today’s ultracompetitive marketplace, Search Engine Optimization is more important than ever. What is true, however, is that old school SEO is dead. When I say old school, I’m referring to what a lot of people who aren’t SEO professionals think of when they hear SEO. Keyword stuffing, link networks, and other old-fashioned methods are no longer effective at boosting your ranking. In fact, many of these older methods are actually punished by search engines because they’re seen (rightfully) as an attempt to manipulate search results. While these old school practices are dead, SEO is still kicking and incredibly important to anyone who wants to market their business online. The difference now is that instead […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Driving Performance Together: 6 Tips For SEO and Content Team Collaboration SEO and Content should not be two different departments. Check out this post from SEMrush to learn how they need to work together to be most effective. The voice search explosion and how it will change local search More and more people are using voice search, and this has some big implications for how we write for the web and deal with keywords. Read this post from Search Engine Land for more. 5 Effective Ways to Use the Google AdWords Keyword Planner   Keyword Planner is a vital tool for anyone who wants to market their business online. Check out this post from Portent to learn how […]

Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]