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Say goodbye to the 3-pack Well, Google has done it again. At SMX Advanced this week, Google announced that they’re making a big change to their local search 3-pack – the box of local search results that comes up when you search for a local business.     In the near future, the top result in the local 3-pack will now be a paid ad, matching the trend in other changes Google has made to the search results. More and more, Google is prioritizing delivering paid results over organic results. In many cases, such as any local search conducted on mobile, there are currently no organic results above the fold.   With Google’s increased focus on delivering advertising instead of organic search, the local 3-pack was a place where local businesses could really shine. However, the 3-pack will soon be a 2-pack, with the first result being taken up by […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own) Snapchat is one of the hottest social networks these days. Check out this Buffer post to learn how to great your own Snapchat geofilters to promote your business. 5 Reasons Your Content Marketing Isn’t Working Struggling with your content marketing? It’s not as easy as it might seem, but SEMrush has some great tips for getting your content working for you. How to Get Subscribers for Your Blog: 7 Fresh Ideas Are you just relying on random web traffic for your blog? You don’t need to! Check out this post from HubSpot on how to get subscribers for your blog.   That’s it for […]

A bad web presence can be worse than none at all If you look around online, you’ll find no shortage of experts telling you that EVERY business needs to have a website. That if you haven’t developed a strong online presence, you’re leaving money on the table. That if you’re still relying on word-of-mouth or traditional advertising, you’re a dinosaur on the verge of extinction. A lot of people heard this kind of talk, got frightened, and rushed out to throw something up online. The thing that all these experts don’t tell you is that it’s not enough to just have SOMETHING online. If you’re not taking care and doing things correctly, you can end up with a mess on your hands. But don’t worry. We’re going to help you avoid these 3 rookie mistakes and get your online marketing back on track. 1. Outdated or unprofessional design Your website […]

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! Why SEO and Social Media Are Digital Marketing Partners This video from the guys at Stone Temple is all about how SEO and social media can work together as part of a digital marketing powerhouse. Three Mistakes in Content Marketing and How to Avoid Them This great post from SEMrush describes three common content marketing mistakes and gives you all the info you need to get past them. RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC   According this post from Larry Kim at WordStream, Remarketing Lists for Search Ads are the way forward for PPC. As a bonus, his post is filled with pictures of Deadpool and unicorns. That’s it for this week! Let us know what you think […]

SEO tips to try if your want to improve your ranking Search Engine Optimization is a complicated business. If you’re like most other small business owners, you already have a million other things on your mind and spending hours trying to figure out how to improve your website’s search ranking is probably low on your list of priorities. However, SEO is critical for any business – if you’re trying to market your business online, you need to make sure that you’re making the most of your investment. With that in mind, we’ve put together a list of 5 quick, concrete steps you can take to make sure your site is optimized for search engines. If you take these steps, you should see a big improvement in your search rank. 1. Add a sitemap A sitemap is an XML document that tells Google and other search engines the structure of your website […]