Blog page 44

Why Logo Design is Important for Every Company Many small business owners are so focused on the day-to-day running of their companies that sometimes marketing and branding issues can fall by the wayside. If you’re running a small business, especially if you’re relatively new, you may be thinking that paying some designer to create a logo for you should be low on your list of priorities. However, logos are so much more important than many small entrepreneurs realize. They serve as the foundation of your brand’s identity (and yes, you have a brand, no matter how small you are!). Study after study has shown that visual information makes a much bigger impact on consumers than anything else, and a logo is the single best way to create a memorable identity that helps you earn repeat customers. Even more importantly, a professional-looking, well-designed logo helps to build trust, while a poorly […]

Landing Pages: Not just for PPC When we talk about how important content is to SEO, we usually recommend blogging as a way to produce great content that will help your site rank well in search engines. But another highly effective way to target keywords, especially slightly less common or long tail keywords, is the SEO landing page. We’ve written before about the importance of landing pages to PPC ad campaigns, but that’s not the only use of a landing page. In the broadest definition, a landing page is simply the page that a visitor first arrives on when they come to your website – whether that’s from clicking on an ad or from organic search results. If you want your website to rank for specific keywords, especially lower search volume, long tail keywords, one of the most effective tools at your disposal is the landing page. This can be […]

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! The Efficient Approach to Marketing Your Business with Content Content marketing is extremely effective, but it can be very time consuming. Copyblogger has some great tips on making your content creation process more efficient. 15 writing tips to rank higher on social and search results Search Engine Watch put out a great post about ways you can tweak your writing to help your content rank better and get shared more often. That’s it for this week. Let us know if you found anything especially interesting this week! Leave a comment, or drop us a line on Twitter.  

What we learned this week Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! 7 Positivity Tips for Social Media Managers Social media can be a negative place, but you don’t want to get sucked into that negativity when you’re representing your company. Check out this guide to social media positivity by SEMrush. 10 Practical, Reliable Focus Metrics You Should Be Tracking For Your Digital Marketing This post from Custom Creatives is all about the metrics you NEED to be tracking if you want to mount an effective online marketing campaign. 2 Classic Ways Your Analytics Are Lying to You Google Analytics isn’t always as straightforward as it seems. Check out this post from WordStream for more. Penguin 4.0: Was It Worth the Wait? The new Penguin update has been causing quite the […]

From Montreal to New York City This week, Andrew and Eve of LinkNow Media are attending SMX East 2016 in New York. SMX East is the world’s largest search engine marketing conference and expo. They’re there to pick up the latest information from the world’s leading experts in the industry so they can bring it back home and put it to work for our customers. Senior people from Google and the world’s biggest online marketing firms will be giving talks throughout the three day conference, and we’re expecting to put the new insights Andrew and Eve take from the conference to work when they get back.   The Conference – Day 1 The focus of the talks they attended on the first day was on Google’s latest update, “Possum,” and the huge effect it’s had on local organic search rankings. They came away with a bunch of tips and tricks […]