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If you want to make sure that your website ranks well on Google without facing any potential penalties that could end up hurting your brand, then you need to look take a close look at white-hat SEO. If you are unsure about what white-hat SEO really is and want more information about how this approach can help take your business to the next level, then don’t worry because we at LinkNow Media are here to help explain everything you need to know. The first thing that you need to understand about white-hat SEO techniques is that they are the most legitimate means of increasing your business’s visibility, and any dividend that you obtain from this endeavour will enhance your site’s online ranking capabilities without the risk of any penalties being incurred. One of the biggest concerns that many business owners have about adopting white-hat SEO techniques is that if they […]

Waze Local: A Powerful New Weapon for Your Arsenal At 6:30 a.m. this morning, I was packing lunch for my two daughters when my phone started buzzing like a hive. SearchEngineLand broke the news that Waze Local had finally launched and the blogosphere took notice. I was so distracted, I almost added my keys to my morning blender smoothie. Readers—this is a big deal. I Don’t Get It. What’s So Exciting About Waze Local? Waze Local is an advertising tool platform that small businesses can use to transmit their locations to users of the Waze app. At LinkNow Media, we’re always trying to stay on top of the latest developments in search engine optimization and search engine marketing. When we hear about a new ad platform, we get excited. Waze Local was in beta for most of the last year, but now it’s open to anybody who wants to promote […]

There are plenty of small businesses across the United States who shrug off a search optimization strategy thinking that it’s only for major brands and multi-national corporations. While there’s no question that big companies have huge teams of people working tooth and nail to make sure that their website appears within the top results of a Google search, that doesn’t mean you should roll over and let them take all your business. No matter the size of your business, it is essential to have an SEO strategy. When you take the time to invest in an SEO strategy, you are making sure that your business gets exposure 24 hours a day, seven days a week, gaining new customers in your area actively looking for the services you offer. People trust the results search engines give them. If you search for pizza in your area, you are most likely going to […]

At LinkNow Media, one of the questions that we receive most commonly from our clients is whether it is worth advertising with Yelp? In the past, the answer to this question may have been a resounding yes, but in recent years there has been growing concerns about the tangible benefits that can be gained from doing so. This article will assess the pros and cons of Yelp and provide our readers with a detailed breakdown about whether Yelp should still be the go-to option for small and medium sized businesses in the U.S. and Canada. One of the biggest issues about Yelp paid subscriptions is that more and more users aren’t sure if it is providing any more leads than their free listings. Again, we will look at the validity of this statement and assess what’s what. So, What Are Yelp Ads and Can They Help Your Business? To put […]

Have you ever clicked on a link to a website, only to see that link change in your address bar as the page loads? That’s a redirect. So, what is a 301 redirect? And does that mean there are multiple kinds of URL redirects? In fact, there are five types of redirects: 301, 302, 303, 307, and 308. But we’re here to focus in on 301. This redirect ensures that online traffic will reach the most recent version of a URL. Let’s say you created a page for your spa’s amazing manicure services, but then updated it and made an entirely new one. What’s going to happen to your backlinks then? If you don’t have a 301 redirect in place, they’re just going to take potential clients to an error page. By now this is starting to sound pretty important. But how do you work with these redirects? Behind the […]