Blog page 28

How Will Voice Search Affect Your Business’s SEO?

05Mar
The world of search engine optimization (SEO) is constantly evolving and, as a result, it is imperative to stay on top of the latest SEO trends. Failing to keep up with changes in SEO trends often means getting left behind in the dust. At LinkNow Media, we have a duty to stay on top of the changing search trends so that we can continue to deliver the high level of SEO marketing our clients have come to expect. One of the things we will be keeping a close eye on is how voice search is affecting results. Whether you use it regularly, only tried it once or have written it off as a silly little gimmick, there is no denying that voice search queries are on the rise. Today, we are seeing that voice searches are more accurate than ever, more household products equipped with voice search are growing in […]

Mobile-First: The Time is Now!

23Feb
How often do you use your smartphone? For the majority of us in North America the answer would be every day. We’re on it for work, entertainment, socializing—we even use our phones to track our meals and health. There isn’t much a phone can’t do in this day and age and search engines like Google, Yahoo! and Bing are catering to mobile devices more and more. Because of this, it’s important that business owners do the same. While creating mobile-friendly websites was simply a suggestion a few years ago, it has now become a necessity, and that need for mobile is going to continue to grow. Mobile-first is not a new concept by any means. It’s been talked about quite a bit by SEOs and business owners since 2015. However, a recent tweet made February 2018 from the webmaster conference PubCon informed the world that Google plans to move a […]

What Makes for Good Web Design?

11Feb
Nowadays, there is no excuse for operating a small business with no website. It is one of the single most important assets that’s readily available to all industries. It can serve as a digital storefront, open 24/7, ready to advertise all that your business has to offer. And making one has never been easier. There are all kinds of different software service companies that will give you all the tools you need to create a website, or you could always hire a local web designer looking for some extra freelance work. LinkNow Media is ready to build you a website for your small business the second you get in touch with us! The point we are trying to make is there are no excuses for not having a website since there are so many different avenues you can pursue to create one. Sure, it can be a little nerve-wracking if […]

How to Write Creative Content Without Hurting Yourself

19Dec
You know your website needs engaging, creative content. But you often end up staring at a blank screen. Use these creative content tips & tricks to get writing! Inbound marketing has taken the digital advertising world and flipped it upside down. Not long ago did it seem a mere fantasy for customers to reach out from their own interest. Now, thanks to the power of SEO, you can reach potential customers that you didn’t even know existed. But, you can’t just throw anything onto the web and expect to reap the benefits of digital marketing. You need a plan and that plan has to include compelling content. Without any prior experience, this type of professional writing can be a little challenging. That’s where we come in. We’ve done our research and have a pretty great understanding of this whole ‘content marketing’ thing. Read on to learn how to write creative […]

How to Create a Rebranding Strategy for Your Business (And Why You Might Need It)

12Dec
You’ve decided that your company brand needs a refresh. But it’s not just about getting a new logo. Here’s how to create a re-branding strategy. It seems simple enough, if not exactly easy. Prop up a failing business by changing the name, the logo, or both, revamping your look and reintroducing yourself to the business world. Unfortunately, these kinds of strategies usually work about as well for business as that complete personality makeover you were going to do in your summer off from high school. The problems that you have in your business are still the same problems, no matter what your slick new logo or catchy new name may make you think. 90% of consumers buy products unconsciously, usually due to brand recognition. What happens if you change your brand? A rebranding strategy is not a whim. It’s a fairly large gamble involving the very future of your business, […]