Three Ways To Engage Your Audience on Social Media

On left, a pretend-social media post featuring an image of a megaphone. On the right, caption says: 3 ways to engage your audience on social media.

Wouldn't it be nice to have an easy, effective way to engage your audience and get people liking, sharing, and commenting on your social media posts?

Well, this blog post's for you. At LinkNow, we've learned the hard way how to manage social media so you don't have to go through the trouble yourself.

Here are our 3 top tips to engage your audience and grow your presence on social media.

1. Prioritize The Most Valuable Platforms

Social media is an ever-expanding landscape. It can be difficult to grasp what sites and platforms exist and, more importantly, which platforms your audience uses.

Let’s start with some of the most popular platforms in 2022:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • TikTok
  • Google Business

You always want to identify your target demographic and make your presence felt on the social media sites they are using. For example, if you have a product or service that young people (24-35 years) may be interested in, Instagram is an excellent platform. If you believe your products are best served through visual content, then Pinterest and Instagram could be beneficial for spreading your value.

Think about the type of customers you are trying to attract, and then focus your social media strategy on their platforms. This will help you generate clicks to your website and conversions for your business.

2. Post Amazing Content

Having a social media account isn’t enough – you must also post content that attracts your audience!

This means writing social media posts that are short, catchy, and engaging while highlighting your products and services. It also means including high-quality pictures, videos, or other visual content (i.e., graphics, charts, etc.) that can attract the eye and generate interest in your business.

Using quality hashtags to accentuate your content can also generate clicks from other streams as people search the platforms for your services. Include relevant hashtags that focus on keywords about your business, and you’ll notice more engagement!

Lastly, it’s essential to post frequently. Keeping an audience engaged takes consistent posts that emphasize your services, your deals and promotions, and the elements that make you unique. Get creative with themes, holidays, and varied types of posts for the best results.

3. Interact With Your Audience Directly

Social media is an exceptional marketing tool, not just because you can advertise yourself for free but also because it opens a direct line of communication with your audience. Comment sections, direct messages, and sharing posts are excellent ways to involve your audience in your business directly.

Through public comments, you can showcase your business's friendly and welcoming personality, and by responding to messages from customers, you can build trusting relationships more easily. Never neglect these social media elements, as being more active with your following is a tremendous opportunity to build a larger audience.

Key Takeaway

The world of social media may seem daunting for a business owner, but it doesn’t have to be. By identifying where your audience lives online, giving them frequent and attractive content, and communicating with them directly on your platforms, you can engage them better than you ever thought possible.

Give these tips a try, and notice how your customer base starts to grow!

Got your own tip? An experience you'd like to share? We want to hear it. Leave us a comment below and we'll get back to you.

For more marketing mastery, be sure to follow our blog. And if you're looking for help managing your social media, LinkNow's here for you. Call us at 888-667-7186 or email to schedule a free consultation and find out what we can do for your business.

John Wickham

Author: John Wickham

About John Wickham

John Wickham is Senior Content Writer and Strategist at LinkNow Media. An SEO expert, he writes to empower small-business owners by giving them the information they need to market themselves. His love of the written word is matched only by his love of ancient history, as well as the semi-colon.