If you want people to read your blog, you need to promote your blog.
How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently.
These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either.
Let’s get started.
1. Harness Social Media
This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money.
When sharing content on social media, give your readers a reason to click on your blog. Don’t just post a link to your blog post. Add a bit of teaser text so your audience knows what the post is about and what to expect. Entice readers with an interesting finding or tip contained in your blog post.
Further reading: 5 Easy Steps to Build a Stellar Social Media Presence
2. Guest Post on High-Ranking Blogs
Writing a guest post, or many, is an excellent way to promote your personal brand and blog, enticing readers to visit your blog. It gets your writing in front of new eyes, and if they like what you have to say, they won't have an issue spending time on your website. Think of it as free advertising.
The best approach is to directly message other successful bloggers and offer to write for their blog. You will undoubtedly be faced with many crushing no's, but the more offers you send, the more likely you will land a gig.
Further reading: Guest Posting: A Quick and Simple Guide
3. Answer Questions on Quora
Quora receives millions of monthly visitors, most of whom are searching for answers to their questions. If you want people to know who you are, you need to tell them.
You can do this by creating a Quora account and answering questions related to your blog’s niche.
Keep in mind that people will be deterred if you post links to your webpage before making a name for yourself on the platform. A better approach is to hop online frequently and answer questions often. This will add authenticity to your name, and readers will be more likely to visit your account profile, where they will find the link to your blog.
4. Build Relationships with Influencers
Influencer marketing is the new form of advertising.
If you can secure a collaboration deal with an influencer who shares your niche, you will automatically earn credibility and see your website traffic inflate.
The best approach is to engage with their content. Let them know who you are, and attempt to get their attention.
If you run a new blog with little to no traffic, you should consider targeting micro-influencers because they likely do not have established collaborations with major brands yet. Once your blog grows and traffic picks up significantly, expand your collaborations to more prominent influencers.
The point here is that if you can get an influencer to promote your blog in front of their large audience, you will see immediate traffic.
5. Email Marketing
Email marketing is a common yet powerful form of marketing that, if done correctly, can convert visitors into ongoing readers and customers.
Before engaging in email marketing, you need to create an email list of interested readers who provided you with their email addresses. You will install a plugin that prompts your readers to give you their email address. Keep in mind that you will need to provide an incentive since no one gives anything away for free. Consider offering an e-book at no cost or access to exclusive content that isn't published on your blog in exchange for their email.
Once you've built a mailing list, you will need to choose an email marketing software to nurture your audience. Mailchimp is the industry standard. Plus, you can create a free account to try it out.
Always remember to proofread your emails before sending them off. Typo-strewn emails appear spammy and typically get left unread or sent to the trash.
6. Respond to Your Readers
When you have a visitor on your website that leaves a comment, you always want to capitalize on that by responding. When there is a lot of author and reader engagement on a blog, it creates a community that readers are happy to return to regularly.
If you are struggling to receive feedback, consider adding a CTA at the end of your article. Consider a closing statement like this:
Did you find this information helpful? If so, let me know your thoughts in the comment section below so I can create similar content.
7. Paid Advertising
If spending money to promote your blog is something you're open to trying, we recommend you give it a shot. Advertising on search engines like Google can result in an excellent ROI. The advertising process is simple. When someone visits your blog, a response is triggered for your ad to be displayed on the future websites they visit. Do you ever wonder why you see ads on every webpage you visit for your favorite online store that you frequently browse through? That's paid advertising in action.
Would you like to learn more about promoting your blog on Google? Let us know in the comment section below! If you have any other questions, don’t hesitate to call us at 1.888.667.7186, or email us at firstname.lastname@example.org.