If you depend on local companies to do business, you need to be searchable on Google Maps, business directories, and other local business platforms. Wondering how you can connect with neighboring customers? With local search engine optimization services from an SEO company like LinkNow, you can reach consumers looking for your services, increase your website’s ranking in local search, and get discovered on Google Maps.
In this article, we’re going to explain everything you need to know about local SEO services so that you can be found on the Internet and start growing your business online!
Use Google Maps to Boost Your Business
As a local SEO company, our clients are always asking: how can I use Google Maps for my business?
Google Maps is designed to help consumers find the businesses they need in their local area. When you search for a keyword in Google Maps, it will bring up a list of highly rated companies. Your goal is to get to the top of that list.
To do that, you need a Google My Business (GMB) profile. We have covered everything you need to know about GMB in a previous post, but it bears repeating the key points:
1. Your Google My Business profile brings together all the essential information about your business, including:
- • Business name
- • Business type and keywords
- • Contact information
- • Hours of operation
- • Physical location on Google Maps
- • Photos of your team, products, and services
- • Reviews
- • A link to your website
2. Getting positive reviews with lots of detail on your GMB profile will help your ranking in local searches.
3. By actively engaging with your GMB profile, you show Google that you are accountable, responsible, and eager to engage through their platform. This will improve your ranking in both local and organic searches. The best way to do that is to:
A strong local SEO strategy from a company like LinkNow Media, will do all this for you. It will not only get you on the map—Google Maps, Apple Maps, and other map services—it will give your ranking the boost it needs to crush the competition in local searches.
With the right local SEO service, you’ll get discovered by local consumers who want to do business with you!
You Need Quality Citations, Not Quantity
Citations are mentions of your name, address, and phone number (NAP) online. Think of citations as online referrals for your business. Every referral shows Google that you are an authority in your industry. This authority will help your business rank in local searches.
A lot of local SEO services will brag about the number of citations they can get for their clients. But quantity is not everything. The sign of an effective local SEO company is that they are focused on getting you listed in high authority business directories or having your name mentioned on well-known high-authority websites.
At LinkNow, that’s our strategy. We make sure that all our clients get listed where it counts. You will recognize the main citations that we target, because they are the most famous, including:
- • Yellow Pages
- • Yelp
- • Google My Business
- • SuperPages
Local SEO is all about getting your NAP listed in the right places and keeping your NAP updated at all times on every platform. At LinkNow, we don’t just get you listed in the right places, we make sure your listings are all accurate and up to date so that potential clients can find you and Google can trust you.
Use Reviews to Improve Your Local SEO
Although your SEO company will manage all the above, there are a few things you can do to improve your local SEO.
First, get lots of reviews. Google sees the number of reviews as a valuable way to judge a company’s trustworthiness. While a couple of positive reviews will look good, having a lot of reviews—even if some of them are negative—will make your Google rating appear more trustworthy. That goes both for consumers and Google’s algorithms.
Second, get good reviews. The better your reviews, the more likely Google will be to recommend your business on Google Maps and rank you higher than the competition. But you need more than just 5-star reviews—you need detailed reviews that talk about the specifics of your services. So, when you ask your clients to leave you a review, be sure to encourage them to include as many details as they can.
Third, respond to all reviews. For Google, engagement and trust are everything. Make sure to respond to both good and bad reviews promptly. Thank your clients for the good reviews and try to come up with creative ways to help your clients who have left bad ones. This will show that you care about making connections and taking responsibility for your work.
Although these are all things you can do to contribute to your success, LinkNow Media specializes in review generation and reputation management strategies. Not only will we help you build your local reputation from the ground up, but we can also turn a less-than-optimal reputation into a great one!
Interested in Local SEO services? Consult with LinkNow Media!
If you’re in the market for a local SEO company with results-driven and field-tested strategies, you’re in the right place. LinkNow Media has helped countless clients boost their local rankings and generate tons of leads. Right now, as you read this, we have over 10,000 active clients already taking advantage of our hard work and dedication.
Join thousands of others who have already found success with LinkNow Media. Leave us a comment below or give us a call at 1-888-667-7186.