Blog page 7

How We Cut Our Client’s Cost Per Lead by 82% in 30 Days – Google Ads Case Study

Google Ads Case Study – How We Cut Our Client’s Cost Per Lead by 82% in 30 Days!! Client Background Our client is in the auto salvage business. He purchases old junk cars and sells the used parts. Like all our clients, he has major ambitions for his business. His goal is to become the biggest junk car buyer in his region. Prior to working with us, he had been managing his own Google Ads campaigns with assistance from Google representatives. He was a bit skeptical that we’d be able to outperform Google for Google Ads, but he was willing to let us take over even if all we could save him was the time he was spending doing it himself. As you can imagine, he was extremely happy when we blew his old campaign out of the water! Some Issues We Found with Our Client’s Previous Campaign When we […]

6 SEO Tricks for Page-One Results

A person stands at the summit of a mountain with their arms raised in celebration. Text says: "Climb your way to the top."
6 Solid SEO Tricks for Page-One Results Competing for a spot on Google’s front page requires some fierce SEO magic to achieve. But with the right approach, that magic can become a whole lot easier to grasp. In this post, you’ll find 6 rock-solid tricks to catapult your webpage to the top of Google. These are tried-and-true techniques we’ve used for thousands of clients to help them reach the front page and crush the competition. Let’s dive in. 1.      Create Internal Links on Your Website An internal link is a hyperlink between two or more webpages on your website. This is an internal link to our home page. Internal links help users navigate your website. By creating “clusters” of webpages, these links allows users to retrieve information more quickly and easily. But internal links don’t just help your users. They also help Google crawl your website more efficiently. The more […]

Cornerstone Content: How to Write Stuff Google Will Love

A rocketship made of brown construction paper blasts off. Text says: "Give Google a reason to rank you."
With digital marketing, it’s never enough to create content that engages your audience. You also need to grab Google’s attention. But how are you going to do that? Enter cornerstone content: the basic building-block to a rock-solid website. Cornerstone content is what you need to power your web presence, get Google’s attention, and convert clicks into phone calls. It’s what you need to drive traffic to your site, and ensure that traffic translates into real customers. Read this post in full to learn what cornerstone content is, why it’s so important, and how you can create your own today. What Is Cornerstone Content? Cornerstone content is exactly what it sounds like: it’s the content that’s core to your website: Your key service and product pages Your best, most essential articles Your highest-performing blog posts and landing pages Cornerstone content is the content visitors will first see when they arrive at […]

Revolutionizing the World of Web Design

A painter smiling with text overlaid: "Making the small-business life easier."
There was a time when websites cost a fortune, or took an eternity to set up. But LinkNow’s put a stop to that. Since 2009, LinkNow’s been changing the name of the web-design game. Our cost-effective marketing solutions have helped businesses across North America get seen, boost profits, and maximize growth. With over 10,000 active clients, LinkNow is leading the way in affordable, value-driven web design. Join us as we look at LinkNow’s journey and how we continue to make waves across the industry. Making the Small-Business Life Easier—One Website at a Time LinkNow began not with a service but with a mission: To make the small-business life easier. Co-founders Wesley Mendelovitch and Sonny Bettan realized that one of the biggest hurdles for small business owners was getting a website. Back in 2009, hiring a web design and digital marketing company was a massive investment. It cost a small fortune […]

Long-Tail Keywords: How to Outrank the Competition

Image of a graph and a magnifying glass focused on a key. Text says: Long-tail keywords: Your secret weapon to crush the competition.
  Forget about using short, generic keywords. The long-tail keyword (LT) is what you need to boost business. In fact, long-tail keywords are what we use to supercharge our rankings and reach Google’s front page. They’re also what we use to get our clients results like these: Long-tails are a powerful, simple tool to improve your ranking on Google. Let’s look at how you can use them to increase your online visibility and outrank your competition. What Are Long-Tail Keywords? At its simplest, a long-tail keyword is a longer-than-average keyword. It strings together multiple terms to create a hyper-specific, ultra-focused keyword based on what users are searching for. This is where the magic happens. Long-tails home in on user search intent. Unlike short, “fat-head” keywords, a long-tail keyword focuses on a specific search query to address a user’s unique need. That need could be an answer to a question, a […]