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Google Ads Case Study – When Google Ads Works Too Well More Leads Than Our Client Could Handle! We recently ran a Google Ads campaign that exceeded its goals, created tons of leads, and generated a substantial return on investment. Sounds good, right? You can imagine our surprise when our client called us and asked to cut his budget in half. The problem — We were generating too many leads, and he was constantly on the phone turning people away. Normally our goal for a successful campaign is for clients to want to increase their budgets. This situation was different, but we’re still going to consider it a win. Read on to find out how we did it! Client Background Our client operates a truck-repair business. One of his specialties is mobile truck repair. If your truck breaks down, his team will come to you and fix it on site. […]

Too Many New Clients! A Google Ads Case Study “It’s doing so well we can’t keep up. We’re only two guys, and we’re soon going to have to start turning people away.” – Benjamin Wallshlaeger, Owner of Brothers Ben Productions As you can imagine, we were very proud when we heard this feedback from one of our clients. Here’s the story of what we did for this business and how we can do the same for yours! Client Background – A Business Built on a Lifelong Passion Brothers Ben Productions is run by two brothers who are living their dream. They operate a business centered around tabletop and role-playing game services, and it’s the epitome of a labor of love. For those unfamiliar, tabletop games and RPGs involve groups of friends getting together, taking on roles of characters they create, and engaging in collaborative adventures. The games are stewarded by […]

Google Ads Case Study – How We Cut Our Client’s Cost Per Lead by 82% in 30 Days!! Client Background Our client is in the auto salvage business. He purchases old junk cars and sells the used parts. Like all our clients, he has major ambitions for his business. His goal is to become the biggest junk car buyer in his region. Prior to working with us, he had been managing his own Google Ads campaigns with assistance from Google representatives. He was a bit skeptical that we’d be able to outperform Google for Google Ads, but he was willing to let us take over even if all we could save him was the time he was spending doing it himself. As you can imagine, he was extremely happy when we blew his old campaign out of the water! Some Issues We Found with Our Client’s Previous Campaign When we […]

6 Solid SEO Tricks for Page-One Results Competing for a spot on Google’s front page requires some fierce SEO magic to achieve. But with the right approach, that magic can become a whole lot easier to grasp. In this post, you’ll find 6 rock-solid tricks to catapult your webpage to the top of Google. These are tried-and-true techniques we’ve used for thousands of clients to help them reach the front page and crush the competition. Let’s dive in. 1.      Create Internal Links on Your Website An internal link is a hyperlink between two or more webpages on your website. This is an internal link to our home page. Internal links help users navigate your website. By creating “clusters” of webpages, these links allows users to retrieve information more quickly and easily. But internal links don’t just help your users. They also help Google crawl your website more efficiently. The more […]

With digital marketing, it’s never enough to create content that engages your audience. You also need to grab Google’s attention. But how are you going to do that? Enter cornerstone content: the basic building-block to a rock-solid website. Cornerstone content is what you need to power your web presence, get Google’s attention, and convert clicks into phone calls. It’s what you need to drive traffic to your site, and ensure that traffic translates into real customers. Read this post in full to learn what cornerstone content is, why it’s so important, and how you can create your own today. What Is Cornerstone Content? Cornerstone content is exactly what it sounds like: it’s the content that’s core to your website: Your key service and product pages Your best, most essential articles Your highest-performing blog posts and landing pages Cornerstone content is the content visitors will first see when they arrive at […]