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Overview Authoritativeness has been a key part of how Google rates websites for many years but is becoming even more important as search engine algorithms evolve. This blog examines the importance of expert opinions and how small business owners can use their authority to their advantage. Highlights •Introduction •Why Google Has Started To Focus on Authoritativeness •The Shift Toward Q&A Formatting and Expert Contributions •How Small Business Owners Can Build Their Online Authority •Need Help Establishing Your Online Authority? LinkNow Can Help! Introduction Google’s search algorithms are constantly evolving, but one factor has become increasingly important: authoritativeness. As misinformation and generic content flood the internet, Google is refining its ranking systems to prioritize high-authority content. This shift means businesses that demonstrate real-world knowledge and industry authority have a greater opportunity to rank higher in search results and attract more qualified leads. For small business owners, this means simply publishing content […]

Overview LinkNow helps businesses improve their search engine rankings by optimizing their websites for voice search, using strategies like conversational keyword integration, local SEO enhancements, and structured content formatting to ensure they appear in voice-based queries. Highlights •Introduction •What Is Voice Search? •Can Voice Search Improve Your SEO? •How LinkNow Optimizes for Voice Search •What Types of Results Can You Expect With LinkNow’s Voice Search Optimization? •Start Ranking for Voice Searches With LinkNow Introduction Voice search is transforming how people find businesses online, making it essential for companies to optimize their digital presence accordingly. Over 62% of American adults now use AI-powered assistants like Siri, Alexa, and Google Assistant, which means appearing in voice search results has become a key factor in online visibility. Here at LinkNow, we’ve quickly embraced the power of voice search optimization and work hard to ensure our clients rank for natural language queries, “near me” […]

Overview Search engine optimization (SEO) is a vital component of digital marketing, but not all SEO practices are effective. White hat SEO is an ethical, sustainable approach that prioritizes long-term success over quick, risky gains. In this blog post, LinkNow Media explores white hat SEO to explain why we’re committed to it, as well as how it differs from black hat techniques. Highlights •Introduction •What Is SEO? •What Is Black Hat SEO? •What Is White Hat SEO? •How Can You Benefit From White Hat SEO Tactics? •What Are the Best White Hat Tactics? •LinkNow Media Is Committed to White Hat SEO Introduction SEO is one of the cornerstones of effective digital marketing. By optimizing your website and content for search engines, you can drive organic traffic to improve your online presence and ultimately help your business grow. However, the effectiveness of SEO practices can vary, with white hat SEO standing […]

  In today’s case study, we’re highlighting how LinkNow’s effective SEO strategies propelled an established dry cleaner’s online success. Serving the community for nearly seven decades, this local dry cleaning business in Maine built its reputation on reliability and quality. Yet, despite a strong local following, their online visibility failed to reflect that legacy. With modern consumers relying on search engines to find services, a lack of digital presence limited their new customer acquisition. When this client first came to us in 2021, their web presence was the bare minimum, but our services provided them with immediate results that only increased over time. Let’s take a look at their story. A Solid Reputation Doesn’t Cut It Anymore Operating since 1953, this locally owned business built a strong reputation through decades of service. Despite its deep roots in the community, visibility in search results remained a struggle. Competing with larger franchises […]

Overview Online reviews are a crucial factor in driving organic traffic, enhancing search rankings, and improving customer trust. Search engines prioritize fresh, user-generated content, making reviews a key component of SEO. This LinkNow blog explores how reviews impact your SEO efforts, influencing click-through rates, bounce rates, keyword optimization, and local search visibility. We’ll also look at strategies for getting reviews and making the most of them. Highlights •Introduction •Understanding SEO and Organic Traffic •Customer Reviews and Local SEO •The SEO Benefits of Reviews •What Do Search Engines Consider When Assessing Your Reviews? •How To Get More Reviews •Responding to Reviews: Engagement is Key •How To Make Your Reviews Accessible and Visible •Implementing a System for Regularly Updating Reviews •Stay Optimized and Well-Reviewed With LinkNow Introduction Online reviews are more than just a way for customers to express their satisfaction or dissatisfaction with a product or service—they’re a crucial component of […]