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4 Common Small Business SEO Snafus

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Focusing on SEO in 2017 If you’re a small business owner, it’s going to be important to make sure your business is hitting all the right SEO notes this year. Search experts are predicting that local search is going to become even more competitive in 2017, as Google focuses on delivering more content directly in the search results page. This means that if you want to reap the benefits that come with ranking well in local search results, you’re going to need to make sure you’re bringing your best. Otherwise, you’ll be left in the SEO dust as your competitors zoom into the remaining organic search real estate. With this in mind, take a look at the common mistakes small business owners make when it comes to SEO, and make sure your company isn’t making them. 1.      Misunderstanding SEO It’s hard to do a good job or managing your SEO […]

The Season of Giving

season of giving linknow media
LinkNow Media makes a difference Just like we do every year, this holiday season LinkNow Media participated in a gift campaign for underprivileged children in Montreal organized by the Batshaw Youth and Family Centres. The Batshaw Youth and Family Centres work with children in the foster care system, and every year they get the kids they work with to write letters to Santa. Anyone who wants to participate gets one or more of these letters and purchases gifts to make an underprivileged kid’s holidays a bit brighter. Last year, LinkNow media managed to raise over $10,000 and purchased over 200 gifts for the program. We resolved to do even better this year. The New Secret Santa If you follow LinkNow Media on Twitter, you may have seen us tweeting about the #NewSecretSanta. The New Secret Santa is a website we created to help expand the fundraising campaign outside of our company and […]

Your 2017 Online Marketing Plan

2017 marketing plan
2016 was a big year for digital marketing Hoo boy. It’s been quite a year, huh? It’s been a year of big changes all around, and the digital marketing world has been no different. SEO was shaken up in 2016 by a series of Google updates. Between the update to Penguin, the unconfirmed “Possum” update, and Google doubling down on their commitment to mobile-first search, a lot of people saw their rankings change in 2016. We also saw Google’s RankBrain really start to make a huge impact in the search results (and elsewhere, like in Google Translate). RankBrain, using machine learning, is helping Google better understand the content and purpose of websites as well as understand searcher intent better. This was also the year when marketers went crazy for online video. Video has been a digital marketing staple for years, but with Facebook and Twitter jumping on the autoplaying video […]

3 Steps for Better B2B Content

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Make sure your content is tailored to your audience Here at the LinkNow Media blog, we’ve given plenty of advice to small business owners on the topic of creating content to reach out to potential customers. However, most of the things we’ve talked about have been aimed at B2C businesses – companies that are trying to reach out to consumers. B2B companies face many of the same challenges, but B2B customers are not average consumers. Being a resource is important for B2B content When you’re using content to try to expand your business’s audience, grow brand awareness, and attract new customers, it’s important that you’re creating content that your ideal customers want to read. What sets B2B content apart is that it needs to be useful and informative above all else. If you’re creating content to attract business customers, it needs to give readers/viewers concrete advice or strategies that will […]

How to Create Your Brand Voice

how to create your brand voice
Give your business a social media identity The way we choose to communicate says a lot about us, and this applies to companies just as much as it does to human beings. When most small businesses first create social media accounts, they’re just thinking that this is a new way to get information to their customers. But if you haven’t thought carefully about your brand voice, you may be missing opportunities to connect – or worse, alienating customers! What is a brand voice? Put simply, a brand voice is the way that your brand communicates with the outside world – the tone you use and the style of your writing. If you haven’t thought about it, you’ve probably just defaulted to using your own voice and style when writing social media posts, but this isn’t always the best route. Why does brand voice matter? Brand voice matters for the same […]