Blog page 4

Your Google Business Profile (formerly Google My Business, GMB) is one of the most powerful marketing tools at your disposal. And Google Business Posts are one of the best ways to leverage it. If you already have a Google Business Profile but aren’t sure how to make the most of it, this post is for you. Here are 5 tips to create Google Posts that not only generate clicks but also turn visitors into customers. These are quick, measurable, and easy-to-use tips to power your web presence and grow your ranking on Google. Best of all, they’re completely free. Let’s dive in. 1. Professional Images The first thing anyone will notice about your Google Posts is your chosen image. This can be in the form of a photo or video, and for both, make sure you’re using high-quality, eye-catching visuals that send a message about your business. Original images are […]

Ever wondered how you can boost your rankings on Google without reworking everything on your site? Latent semantic indexing (LSI) keywords may be just the ticket you’ve been looking for. These are semantic search terms you can use to optimize your on-page content, improve your search visibility, and crush the competition. Read on to learn what LSI keywords are, why they’re important, where to find them, and how to use them in your content to gain a higher ranking on Google. LSI Keywords: What Are They? LSI keywords are keywords related to a page’s main subject. These LSI keywords provide contextually relevant information that allow Google to better understand the meaning and purpose of your content. Let’s consider an example: the word blackberry. Blackberry could refer to the fruit. It can refer to the many ways you can grow blackberries, prepare blackberries, and eat blackberries. However, it could also refer to […]

Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]

Are you trying to outrank your competitors for local keywords in Google Maps, but are unsure what to do?  The best way to increase your chances of ranking higher for local searches and Google Maps is through citation creation. When you’re building out citations, it is extremely important that you consistently use the same name, address, and phone number (NAP) for your business. Building out citations is a time-consuming process but remember, you don’t need to do them all in the same day. In fact, building them out gradually will look more natural for search engines. We have compiled with a list of the top 80 citation sources your business needs to boost your local search rankings. Before you begin, please remember to add business descriptions and your website URL to these sources. Some sources offer paid solutions, but we recommend simply creating a free listing. Citation Source Google Maps […]

The Secret That Will Unlock Your Website’s Lead-Generating Potential Are you interested in DOUBLING the number of leads you get from your website? Read on to find out how trust signals can boost your conversion rate by up to 100%. What are Trust Signals? Trust signals convey information that make customers confident in their decision to purchase a product or service from a company. Some common examples of trust signals are testimonials, industry association logos, awards, and certifications. Examples of Trust Signals from Our Website You can see some examples of trust signals on our linknow.com home page. These trust signals show awards we’ve won, our excellent Google rating, our Google Partner badge, and indications that all payments made to us for our services are safe and secure. These are all things we’re proud of. We want to show them off to anyone who visits our site.  These signals help […]