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How to Write a Brilliant Meta Description in 2022

30Mar
Person atop a summit in the clouds raises arms with sunlight in the background. Text says: Writing a brilliant meta description.
Meta descriptions are one of the shortest bits of content you’ll ever have to write. They’re also one of the most important. In this post, you’ll learn how to write a brilliant meta description to drive clicks and get people on your site. At the end, you’ll find 8 top tips to create a powerful, persuasive meta description in 2022. Let’s get started. What Is a Meta Description? A meta description is a brief summary of the contents of a page. These meta descriptions are placed in a webpage’s HTML code, describing the contents of the page for users and search engines. Let’s set one thing straight: Meta descriptions are not a search engine ranking factor. Nowadays, search engines do not use meta description data to influence search rankings. Does that mean you shouldn’t worry about your meta descriptions? That they’re not important? No! Meta descriptions are a crucial part […]

The Best 80 Local SEO Citation Sources for 2022

07Mar
Are you trying to outrank your competitors for local keywords in Google Maps, but are unsure what to do?  The best way to increase your chances of ranking higher for local searches and Google Maps is through citation creation. When you’re building out citations, it is extremely important that you consistently use the same name, address, and phone number (NAP) for your business. Building out citations is a time-consuming process but remember, you don’t need to do them all in the same day. In fact, building them out gradually will look more natural for search engines. We have compiled with a list of the top 80 citation sources your business needs to boost your local search rankings. Before you begin, please remember to add business descriptions and your website URL to these sources. Some sources offer paid solutions, but we recommend simply creating a free listing. Citation Source Google Maps […]

Trust Signals to Boost Your Conversion Rate

07Mar
The Secret That Will Unlock Your Website’s Lead-Generating Potential Are you interested in DOUBLING the number of leads you get from your website? Read on to find out how trust signals can boost your conversion rate by up to 100%. What are Trust Signals? Trust signals convey information that make customers confident in their decision to purchase a product or service from a company. Some common examples of trust signals are testimonials, industry association logos, awards, and certifications. Examples of Trust Signals from Our Website You can see some examples of trust signals on our linknow.com home page. These trust signals show awards we’ve won, our excellent Google rating, our Google Partner badge, and indications that all payments made to us for our services are safe and secure. These are all things we’re proud of. We want to show them off to anyone who visits our site.  These signals help […]

Semantic Search and Intent Optimization: A Brief Guide

02Mar
A human hand opens futuristic applications on a touchscreen. Text says: Semantic search: The future of SEO.
Find Out Why Secondary Keywords Are Your Superpower The way people search the Internet is changing, with as many as 33% of households using voice commands to ask questions. That’s not all. Way back in 2010, the key to ranking well in the search engine results pages (SERPs) was to produce as many backlinks as possible while filling each page to the brim with keywords. Times are changing. The focus of a great SEO strategy has shifted. How does semantic search play into this in 2022, and why are secondary keywords so powerful? First, let’s peer into semantic search and why it’s so crucial for an exceptional modern SEO strategy. Defining Semantic Search Semantic search refers to a new era of SEO in which experts are not so interested in what keywords a searcher uses, but rather how those keywords are used. It seeks to understand the core behavior, motivation, […]

Does Long-Form Content Improve Search Ranking?

22Feb
In background, a person wrotes in a notebook. In foreground, text says: More words. More chances to score.
If you think keeping your content short and sweet is the recipe for success, think again. Long-form content is the Internet’s gold standard. It’s the best way to rank well on Google, increase your online visibility, and grow your audience. No matter the type of content you’re creating, if there’s not enough meat and potatoes to satisfy your audience, no one is going to want to stick around for dessert. So, what’s good about long-form content? Read on to discover what could be your new secret weapon. What Long-Form Content Is (and Isn’t) To break it down, long-form content is content that’s comprehensive and in-depth. It provides a deep dive into the subject matter, providing a full reading experience that leaves your audience feeling satisfied. The Best Long-Form Content: Is easy to scan Uses plenty of headings “Chunks” content by using images, infographics, and other visual information Uses bullet-point lists […]