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6 Air Conditioning Marketing Strategies You Need to Know

11Feb
  Remember back in the day when you could depend on flyers, word-of-mouth, and the Yellow Pages to market your business and generate leads? Unfortunately, those days are long gone. And while every HVAC contractor knows that in 2020 you need a website, many still don’t realize that a website is not enough. What you need is a website that’s supported by field-tested marketing strategies and strong Search Engine Optimization (SEO). But what does that mean? SEO and digital marketing can feel overwhelming for many HVAC contractors. So, we decided to break down our in-house marketing strategy into 6 easy principles that every air conditioning contractor needs to know. Follow these simple rules, and you’ll be bringing in more (and better) leads than you can handle! 1. Make Sure You Have a Killer Website Okay, I know. I just finished saying that having a website isn’t enough. But having an […]

What to Do if You Receive an Unsolicited SEO Report

06Feb
Recently, we’ve noticed that some of our clients are receiving unsolicited SEO citations reports from shadowy SEO companies. These SEO companies will often use false information to frighten our clients into believing that there are problems with their citations profile when, in fact, nothing could be further from the truth. At LinkNow, we manually monitor the status of all our client’s citations to ensure that when they need to be edited or resubmitted, it happens promptly and accurately. Understanding the difference between a trustworthy SEO report—such as one from LinkNow—and an untrustworthy one can make or break your SEO strategy. In this blog, we’re going to go over the basics of citations, explain the difference between good and bad reports, and show why it’s important to stick with a time-tested SEO strategy like those we offer at LinkNow. What Are Citations? Citations are an important part of every good SEO […]

Protect Your Business—and Your Clients—with HTTPS

12Dec
  Last year, we wrote a post on how important it is to have your website HTTPS-protected. Well, we’re back to tell you that it’s more important now than ever before. HTTPS is a vital component of the Internet’s security framework. It protects users, clients, and business owners from fraudsters and scam artists. Ultimately, it’s the foundation for a safe digital space. Want to learn about HTTPS and whether your site has it? Want to know how to enable HTTPS? Then this post is for you. What Is HTTPS? HTTPS (HyperText Transfer Protocol Secure) is a security protocol designed to protect users navigating the Internet. That’s all you really need to know: It provides additional security measures to a website’s existing structure. But if you want a bit more detail, let’s start with some background info. HTTPS is based on an earlier protocol called HTTP (HyperText Transfer Protocol). You’ve probably […]

Why Choose a Pay-Per-Click Marketing Campaign?

12Nov
  Pay-per-click (PPC) advertising is a type of marketing where businesses pay to be listed on a search results page. You pay Google every time a user clicks on your link or ad. Because PPC campaigns target users that are interested in your services (because they’ve searched for the keyword your marketing), they are an extremely effective form of digital marketing. It helps that the ads blend in with the other “organic” search results listed below. Few, if any, approaches to search engine advertising reach prospective clients as effectively as pay-per-click campaigns. This article will highlight two crucial parts of internet advertising: SEO and PPC. Read on to learn everything you need to know about pay-per-click campaigns! What is Pay-Per-Click? Unlike SEO, which consists of gradually attracting traffic through content, backlinks, and listings, PPC advertising takes a much more direct approach. As the name may suggest, business owners pay for […]

How to Dominate Google as a General Contractor

21Oct
  General contracting has changed. The digital age has transformed the industry, making it imperative to have a presence on the net. Sure, word of mouth’s important, but it will only carry you so far. Beyond that, you’ll need a killer online marketing strategy. Today, we’re going to show you how to attain one. If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. This blog post, we’re going to show you how to dominate Google. (Note: While the information in this post is intended for general contractors, it applies to virtually any small- or medium-sized business.  Even if you’re not contractor, you’ll still find it of use.) Ready to make Google work for you? Then let’s get started. Understanding the Three Sections of Google’s Search Results The first thing you need to understand is how the search […]