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5 Industries That Need A Local SEO Expert (but often don’t have one).

local seo expert
Is your profession one that needs a local SEO expert to survive? In today’s business world, every business can benefit from having a local SEO expert on their team. But for certain industries, a local SEO expert can make a huge difference and every day I meet people in these businesses that don’t employ any type of local SEO expertise. Industries that need a local SEO expert: the truth might surprise you! When you think about search engine optimization, the first industries that come to mind are probably tech related. But those are not necessarily the ones who stand to gain the most (even though they are the most likely to employ such expertise). So which ones benefit the most from local SEO know-how? Sure, everyone benefits from search engine optimization. But, service industries, those that are considered “immediate need”, require local SEO expertise more than any other. If you […]

The SEO Tips You Need To Boost Your Law Firm

The SEO Tips You Need To Boost Your Law Firm
The Most Effective SEO For Lawyers Search Engine Optimization, or SEO, is of the best ways to increase the digital reach of your business. Nowadays, consumers go to online reviews, judge websites for authority, and even unknowingly discriminate based on search rankings. Curious? Here are some fun facts about search engine users, according to Search Engine Journal: The top five search engine results get 75% of user clicks. Two-thirds of users ignore the paid ads on the search engine results page (SERP), even though they usually are at the top of the results. Consumers tend to focus on the organic results, rather than companies who paid to rank. A whopping 75% of users never scroll past the first page of search engine results.  So, it’s clear that you need to rank high on the searches of your potential customers in order to generate leads, and you need to do it […]

Explosive Twitter Growth for Small Businesses in 5 Easy Steps

small business twitter growth
Grow your small business Twitter account in 30 minutes a day Last fall, I wrote a guest post at the Exodus Digital Marketing blog about how I had managed to grow LinkNow Media’s Twitter account from the 50-60 followers we’d had since the account was created in 2011 to over 900 followers in about nine months. You might think that this isn’t any great achievement – 900 followers isn’t exactly a huge number when compared to some other brands out there. But when you consider that I’m the only person managing our company’s social media and I’m only able to spend, at most, 30 minutes each day working on our Twitter account, growing our follower count by 1500% is actually pretty huge. Since then, our growth has accelerated. In just over four months, we’ve added another 750+ followers, and there’s been no sign of slowing down. With that in mind, […]

7 Shortcuts to Becoming a Better Blogger

7 shortcuts to becoming a better blogger blog banner
Small business blogging can be tough You’ve probably heard lots of advice about how important it is for you to maintain a blog for your small business (you may even have heard that from us). But when you’re not a professional writer, keeping up with your company blog can be an intimidating task. But don’t despair! We’ve got some tips for the beginning blogger that can turn this chore into a more manageable exercise. 1. Read other blogs The hardest part of blogging for most small business owners is simply coming up with topics to write about, week after week. Sometimes inspiration hits and you’ll have no trouble pumping out some great content, but other times it seems like there’s nothing possible to write about. When this happens, one of the best solutions is simply to read other blogs. Find other blogs in your industry if you can, or just […]

How to Market Your Not-So-Interesting Brand on Social Media

how to market your boring business
No brand is boring If you’re like most small business owners I know, you spend a lot of time thinking about how best to put your limited time and marketing budget to the best use. You’ve probably read lots of advice about how every brand needs to be on social media – after all, all the marketing experts insist that social media is one of the best ways to connect with potential customers. It’s easy to market your brand on social media if your company is cool. Cars, iPhones, and video games are all easy to market online – people are eager to hear what brands in these industries have to say. But what do you do when you’re representing a “boring” brand? It might be harder to attract an audience, but social media is still an effective way for you to market yourself. Here are three tips to get […]