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  Month after month, the zero-click search function on Google becomes increasingly sophisticated. Some businesses and marketers fear that as more people become comfortable with this efficient search feature, the less they’ll peruse Google’s search results page. While it’s true that people might not be scrolling through the Google SERPs, it’s also true that you could be using zero clicks to your advantage. The trick is knowing how to optimize for zero-click searches. In this blog post, we’ll bring you up to speed on zero-click searches, their place in the digital marketing ecosystem, as well as why—and how—you can optimize this search function to your advantage. Read at your leisure, and don’t hesitate to reach out to the LinkNow team if any questions arise during your reading. What Are Zero-Click Searches? If you’ve typed a question like, “How old is Tom Cruise?” into Google recently, you’ve likely seen the zero-click […]

  Just when you thought your marketing strategy was on track, AI has entered the conversation (pun intended) and introduced a wave of disruption. The era of relying solely on SEO to maintain your brand’s visibility in search engines is over. It’s time to embrace answer engine optimization (AEO)—a new digital ally that enhances customer interactions through chatbots and other AI-driven tools. As artificial intelligence continues to shuffle the digital marketing arena and ruffle some feathers, it’s not all that bad. In fact, AI offers unprecedented opportunities for personalization, efficiency, and insight-driven decision-making. Marketers and business owners must adapt to this new reality, leveraging AI to enhance their strategies and ensure their brands remain competitive. To keep up with this trend and find out how to use this new technology to connect with more potential customers, just keep reading! What is Search Engine Optimization (SEO)? SEO, or search engine optimization, […]

  With over 12 years of experience in SEO and marketing, Jason Stevens has transformed the online presence of more than 2,000 clients as an Account Executive at LinkNow. Jason merges his expertise in organic and paid marketing strategies with a personal trainer-like approach. He sets clear expectations, offers consistent support, and holds clients accountable for achieving their desired outcomes. Jason has successfully managed and sold over a million dollars’ worth of website and SEO marketing solutions, consistently delivering outstanding results for thousands of small businesses. His clients praise him as a legend in the field, and his personalized approach has earned him countless 5-star reviews. Beyond his professional achievements, Jason built a robust social media presence, attracting over 14,000 followers with his engaging content about the Toronto Maple Leafs. He eventually sold this account to a prominent Canadian media company, showcasing his prowess in digital marketing. If you’re ready […]

  Of all the off-page, on-page, technical, local, video, and voice search engine optimization (SEO) strategies used in years past, there are some that can still give your site a lot of traction in 2024. In this blog, the digital marketing specialists at LinkNow help you explore the four pillars of SEO that still generate the best return on investment—even after all this time. We examine how user experience (UX), technical SEO, impactful content, and authority work to bring more of your preferred visitors to your site and explain how understanding search intent can help you make sure search engines serve up your site in the right place at the right time. 1. Focus on Creating the Best User Experience Your focus on creating the ideal user experience for your site visitors will pay off when your readers remain on your page instead of bouncing away out of sheer frustration […]

  At LinkNow, we are committed to exceptional website development, SEO, and digital marketing services. Sara O’Connor, a Senior Account Executive who has been with the company for over 12 years, personifies this commitment. Sara’s role is integral to our mission of helping businesses thrive online. Her vast experience, client-focused approach, and dedication to personalized service highlight the benefits of partnering with LinkNow. Having worked with countless businesses over the years, Sara understands that each client requires a unique marketing strategy. By leveraging LinkNow’s diverse tools and options, she ensures that each client receives a tailored approach that fits their specific situation and maximizes their online presence. Approaching her business relationships with a compassionate and problem-solving approach, she makes every effort to work within clients’ budgets, pairing them with a suitable marketing plan that delivers optimal results at a cost that suits them best. When it comes to trust and […]