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SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?
SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

LinkNow’s Elite Member (VIP) Program

We’ve recently launched a brand-new LinkNow Elite Members (VIP) program. This program is a VIP program for clients who are taking advantage of our highest-level marketing packages. For Elite Members, we aim to achieve the best results, offer the greatest value, and provide the highest levels of service. If your goal is to become the top company in your service area, join LinkNow Elite Members. We’ll help you find the right marketing services to dominate your competition. Do you have questions about LinkNow Elite Members? Fill out the form on the right hand side of this page and we’ll give you a call! One Point of Contact for Everything As an Elite Member, you’ll have one point of contact for your website and marketing needs. Your account manager’s role is to provide great service, make things easy and convenient for you, and drive the best possible marketing performance. They’ll become […]

How to Create the Perfect Landing Page in 2022

Image shows a jigsaw puzzle with one piece left. Caption says: Landing pages: The missing piece of your marketing strategy.
Are you looking to drive sales and generate leads with landing pages? Then this blog post’s for you. Today, we’re running you through our top tips to create the perfect landing page in 2022. These are real, practical tips you can use right now to target keywords, improve your ranking on Google, and get found by the kinds of customers you want. In fact: These are the same techniques we use to get our clients results like this: Let’s get started. What is a Landing Page? First things first: you should know exactly what a landing page is and is not. A landing page is a webpage designed to do two things: Rank well on Google Convince readers to take a specific action (buy something, sign up for a class, etc.) Landing pages can be about a specific service or product. They can also be geotargeted, focusing on a particular […]

5 Tips For Creating Google Business Posts

Man jumping in the air while smiling. Text says: Drive sales with these 5 tips to Google Business Posts.
Your Google Business Profile (formerly Google My Business, GMB) is one of the most powerful marketing tools at your disposal. And Google Business Posts are one of the best ways to leverage it. If you already have a Google Business Profile but aren’t sure how to make the most of it, this post is for you. Here are 5 tips to create Google Posts that not only generate clicks but also turn visitors into customers. These are quick, measurable, and easy-to-use tips to power your web presence and grow your ranking on Google. Best of all, they’re completely free. Let’s dive in. 1. Professional Images The first thing anyone will notice about your Google Posts is your chosen image. This can be in the form of a photo or video, and for both, make sure you’re using high-quality, eye-catching visuals that send a message about your business. Original images are […]

Climb to the Top of Google with LSI Keyboards

Background shows a web of interconnected nodes. Text says: Climb the ranks with LSI keywords.
Ever wondered how you can boost your rankings on Google without reworking everything on your site? Latent semantic indexing (LSI) keywords may be just the ticket you’ve been looking for. These are semantic search terms you can use to optimize your on-page content, improve your search visibility, and crush the competition. Read on to learn what LSI keywords are, why they’re important, where to find them, and how to use them in your content to gain a higher ranking on Google. LSI Keywords: What Are They? LSI keywords are keywords related to a page’s main subject. These LSI keywords provide contextually relevant information that allow Google to better understand the meaning and purpose of your content. Let’s consider an example: the word blackberry. Blackberry could refer to the fruit. It can refer to the many ways you can grow blackberries, prepare blackberries, and eat blackberries. However, it could also refer to […]