Blog page 3

Use Google’s EAT Principle to Crush the Competition

A woman eats a salad with a face of contentment. Text says: EAT your way to the top.
Looking to get more leads from Google? Then first and foremost, you need to know about the Google EAT principle. By mastering EAT, you’ll be able to grow your web presence into a juggernaut, driving traffic from Google to your site. Let’s get started. What Is EAT? EAT stands for: Expertise Authority Trust Pretty simple so far. Let’s break down each of those terms and explain how they’re relevant to the way you create content going forward. Expertise Google wants to know how much you (the content creator) know about your industry and specific topics that surround what you do. Authority Google takes a step back to examine the larger picture, reviewing the credibility and good reputation of the creator of each piece of content, the brand, and the website in its entirety. Trust It’s true what they say about trust. It takes a while to build it and only […]

7 Ways to Promote Your Blog Online [2022]

A woman sits cross-legged with a laptop on her lap. Text says: 7 ways to promote your blog.
If you want people to read your blog, you need to promote your blog. How do you go about doing that? You’re in luck, because we’ve assembled a list of 7 ways you can promote your blog quickly and efficiently. These are tried-and-true techniques we use every day to promote our content. These are simple, effective strategies that will help you grow your audience, improve search rankings, and drive traffic to your site. And they don’t take much effort, either. Let’s get started. 1. Harness Social Media This is the easiest way to attract viewers to your blog. You can share individual blog posts on every platform you sign up with, be it Facebook, Instagram, LinkedIn, Subreddits, or Twitter. It’s an organic method of growing your readership without spending much time or money. When sharing content on social media, give your readers a reason to click on your blog. Don’t […]

SEO vs SEM: What’s the Difference?

A set of hands hold up two sticky notes. One says SEO, the other SEM. Caption says: What's the difference?
SEO vs SEM: What’s the Difference? And Which Is Best for Your Online Marketing Strategy? Not sure what the difference is between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? This post is for you. Today, we’ll be looking at the differences between SEO and SEM, their pros and cons, and how you can use both to power your online marketing strategy. Let’s dive in. The Difference Between SEO and SEM Google results can be divided into two main categories: organic results paid results While SEO focuses on optimizing a website to get traffic from organic search results, SEM focuses on getting traffic and visibility from organic results and paid search results. Understanding Search Engine Optimization (SEO) The Goal SEO is a slower process in which the website domain owner works to improve their website visibility and ranking with various strategies. SEO can be divided into three categories: On-Page […]

LinkNow’s Elite Member (VIP) Program

We’ve recently launched a brand-new LinkNow Elite Members (VIP) program. This program is a VIP program for clients who are taking advantage of our highest-level marketing packages. For Elite Members, we aim to achieve the best results, offer the greatest value, and provide the highest levels of service. If your goal is to become the top company in your service area, join LinkNow Elite Members. We’ll help you find the right marketing services to dominate your competition. Do you have questions about LinkNow Elite Members? Fill out the form on the right hand side of this page and we’ll give you a call! One Point of Contact for Everything As an Elite Member, you’ll have one point of contact for your website and marketing needs. Your account manager’s role is to provide great service, make things easy and convenient for you, and drive the best possible marketing performance. They’ll become […]

How to Create the Perfect Landing Page in 2022

Image shows a jigsaw puzzle with one piece left. Caption says: Landing pages: The missing piece of your marketing strategy.
Are you looking to drive sales and generate leads with landing pages? Then this blog post’s for you. Today, we’re running you through our top tips to create the perfect landing page in 2022. These are real, practical tips you can use right now to target keywords, improve your ranking on Google, and get found by the kinds of customers you want. In fact: These are the same techniques we use to get our clients results like this: Let’s get started. What is a Landing Page? First things first: you should know exactly what a landing page is and is not. A landing page is a webpage designed to do two things: Rank well on Google Convince readers to take a specific action (buy something, sign up for a class, etc.) Landing pages can be about a specific service or product. They can also be geotargeted, focusing on a particular […]