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  Paying for Google Ads may seem like a straightforward way to market yourself online, but getting eyes on your business is only half the battle. Without the correct approach, there is no way to guarantee that your intended audience will actually click on the links in your advertisements. In this blog post, we will be covering some strategies for improving the clickthrough rate (CTR) of your Google Ads that will help you make the most out of your marketing budget. 1.      Focus on Your Quality Score If you are not aware, Quality Score is a value that Google assigns to the keywords in your account, which is designed to measure the relevance and quality of your advertising compared to other advertisers. Quality Score is not necessarily a number that needs to be optimized but rather a general indicator of the areas where you can improve—think of it like a […]

Publishing evergreen content is a sure way to provide value to your audience for an extended period far beyond the publishing date. This type of content is search optimized and will help you rank with search traffic and bring in more visitors to your website. Simply put, creating evergreen content is a genius strategy if you’re looking to find fresh leads. Producing this type of content is much more straightforward than writing seasonal content because you presumably already have considerable knowledge saving you research time. Whether evergreen content comprises just a few pages or 50% of your website, you should produce this type of content if you’re looking for an SEO strategy to increase traffic.   How to Present Evergreen Content There are countless options for producing timeless content that stays relevant long after you create it. The first step is to choose the structure of your blog or article because […]

Back in 2020, Google unveiled its new Core Web Vitals, a set of specific factors designed to measure the user experience on a web page. As of August 2021, these metrics have become an official Google ranking factor as part of the “page experience” update. Over a year later, Core Web Vitals continue to be an important factor for search engine optimization and must be considered by anyone hoping to rank highly. It is clear that Google plans to continue emphasizing user experience and may even evolve its Core Web Vitals over time, so it is a good idea to familiarize yourself with these metrics. This blog post will help you understand all three Core Web Vitals and why you should be paying attention to them.   The Core Web Vitals Largest Contentful Paint (LCP) This is essentially the average loading time for the main content on a web page. […]

  Do you have a blog or website struggling to gain organic traffic despite following all the SEO best practices and don’t know why? You could be failing to get backlinks from authoritative websites. As you may or may not know, backlinks are links on other websites that take a reader back to one of your web pages. The more external links your website has, the greater the chance it will climb to the top of Google and your organic traffic will pick up. That said, backlinks are not created equal. So, while we recommend getting as many as possible, we also recommend paying attention to the quality of links. For the best results, you want them to come from high-ranking, authoritative websites.   If you’re unsure how to do this, allow us to dispense 5 of our proven-to-work tips and tricks to help you climb to the top of […]

If you’ve been looking to do more than merely show up in Google’s search results, then you need to read this article. In this blog post, we’re going to show you how to dominate Google. We’ll start from the ground-up so you understand Google’s front-page results, how they work, and how you can appear at the top. Ready to make Google work for you? Let’s get started. Google’s Front-Page Results: A Breakdown The first thing you need to understand is how the search results appear on the page. In general, they are broken down into three different sections:  The local search pack  The organic search results  Google Ads (aka, pay-per-click ads, and formerly known as AdWords) Here, a visual reference might prove useful so that you have an idea of what these categories look like. Let’s try typing general contractor boston into Google to see how the search results are […]