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Overview When considering investing in paid ads, small business owners need to consider the right platform to align with their goals, budget, and target audience. Making the correct choices can quickly propel both your business growth and visibility. Highlights •Google Ads •Google Shopping Ads •Local Service Ads •Social Media Ads •Get the Most Out of Your Paid Ads With LinkNow Introduction When it comes to digital marketing, paid ads offer one of the fastest paths to visibility—but only if you’re using them correctly. With so many options available, from Google Search to Facebook Ads, understanding which types of ads align with your business goals can make or break your return on investment. In this blog, we’ll explore the most effective types of paid ads for small businesses, outlining the strengths, costs, and use cases of each, so you can confidently invest your budget where it counts most. Google Ads When […]

  Breaking into a crowded market is never easy, especially when you’re starting with no online visibility and stiff competition around every corner. But that didn’t stop this Dallas-based pool contractor from diving headfirst into success. With help from LinkNow, they turned a nearly invisible website into a lead-generating machine, outranked their competition, and became one of the area’s most sought-after names in custom pool construction. Here’s how we helped them go from overlooked to overbooked. Starting From Scratch Launching a business in a competitive market like Dallas is no small feat. For this new pool contractor, the challenge wasn’t building pools—it was building visibility. Surrounded by seasoned professionals with established online presence, their digital footprint barely existed. They had fewer than 50 keywords bringing in traffic, and their website sat mostly untouched by search engines. Big Dreams, Limited Reach Despite offering quality work, their phone wasn’t ringing. The lack […]

Overview By now, you’ve heard the word “user experience” or “UX” repeatedly, and you know websites that center around it are stepping ahead of their competitors in major search engine results pages (SERPs), like Google, for example. Now, you need to know what UX is, what it looks like, why it works, and how to put it into practice and apply it to your site. The UX developers and search engine optimization (SEO) specialists at LinkNow have our ears to the ground. We know you want a straightforward guide explaining the fundamentals of building a rewarding user experience into your web platform, so we’ve created the following blog. Don’t spend time wading through walls of information when we’ve broken it all down right here. Highlights •What Is UX Website Design? •How To Build a UX-Optimized Website •An Overview of SEO •How SEO and UX Principles Work Together? •How Do You […]

Overview Organic SEO is the key to long-term online visibility. It helps businesses rank higher in search results and drives conversions over time. By optimizing content, improving site structure, and earning credibility, companies can attract more customers and drive sustainable growth. Highlights •What Is Organic SEO? •A Long-Term Investment With A High Payoff •The Data Speaks: Why Organic SEO Still Wins in 2025 •How Small Businesses Can Maximize Their Organic Growth •Need Help With Organic SEO? LinkNow Can Handle Everything! Introduction Ranking at the top of search results doesn’t happen overnight. Climbing the search results organically takes time, effort, and consistency—but the payoff is worth it. Unlike quick-fix strategies, organic SEO builds lasting visibility, bringing in steady website traffic and high-value customers month after month. Success in organic search is all about earning trust. Search engines reward businesses that prove their credibility, and that process doesn’t happen instantly. But once […]

  In the competitive wellness industry, standing out online is crucial for attracting new clients. In 2018, an Orlando-based massage therapist partnered with LinkNow to enhance their online visibility. At the time, their website had minimal presence, ranking for fewer than 30 keywords in Google’s top 50. Fast forward to 2025, and they now dominate search rankings, holding the #1 position for many of their primary services. In this case study, we’ll explore the challenges they faced, the strategies we implemented, and the results they achieved. Minimal Online Presence The client’s basic website lacked search engine optimization. It had limited service pages, no blog content, and did not provide an engaging user experience. Without a strong online presence, potential clients searching for massage therapy services in Orlando found competitors instead. Low Search Engine Rankings With fewer than 30 keywords ranking within Google’s top 50, the website struggled to appear in […]