Blog page 3

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

Woman with laptop raises arm in celebration. Text says: Create the perfect About Us page with these 4 tips.
Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

91 Leads in The First Month of Google Ads!

A New LinkNow Record – 91 Leads in The First Month of Google Ads! Are you looking to sign up new customers fast? With pay-per-click marketing, you can see quick results. Through Google Ads, LinkNow will promote your business at the top of Google’s first page. We recently generated 91 leads for one of our Google Ads clients in his first month! Read on to find out how we did it. Background Info Our client runs a party-bus business. He transports partygoers in luxurious limousine buses. His services are booked for special events, birthdays, bachelor and bachelorette parties, and more. His business is very successful. Before working with us, he was already booked up most nights of the week. He approached us because he still had downtime. There were always a few evenings where at least one of his buses sat idle.   He wanted a marketing program that could […]

When Google Ads Works Too Well – Google Ads Case Study

Google Ads Case Study – When Google Ads Works Too Well More Leads Than Our Client Could Handle! We recently ran a Google Ads campaign that exceeded its goals, created tons of leads, and generated a substantial return on investment. Sounds good, right? You can imagine our surprise when our client called us and asked to cut his budget in half. The problem — We were generating too many leads, and he was constantly on the phone turning people away. Normally our goal for a successful campaign is for clients to want to increase their budgets. This situation was different, but we’re still going to consider it a win. Read on to find out how we did it! Client Background Our client operates a truck-repair business. One of his specialties is mobile truck repair. If your truck breaks down, his team will come to you and fix it on site. […]

Too Many New Clients! A Google Ads Case Study

Too Many New Clients! A Google Ads Case Study “It’s doing so well we can’t keep up. We’re only two guys, and we’re soon going to have to start turning people away.” – Benjamin Wallshlaeger, Owner of Brothers Ben Productions As you can imagine, we were very proud when we heard this feedback from one of our clients. Here’s the story of what we did for this business and how we can do the same for yours! Client Background – A Business Built on a Lifelong Passion Brothers Ben Productions is run by two brothers who are living their dream. They operate a business centered around tabletop and role-playing game services, and it’s the epitome of a labor of love. For those unfamiliar, tabletop games and RPGs involve groups of friends getting together, taking on roles of characters they create, and engaging in collaborative adventures. The games are stewarded by […]

How We Cut Our Client’s Cost Per Lead by 82% in 30 Days – Google Ads Case Study

Google Ads Case Study – How We Cut Our Client’s Cost Per Lead by 82% in 30 Days!! Client Background Our client is in the auto salvage business. He purchases old junk cars and sells the used parts. Like all our clients, he has major ambitions for his business. His goal is to become the biggest junk car buyer in his region. Prior to working with us, he had been managing his own Google Ads campaigns with assistance from Google representatives. He was a bit skeptical that we’d be able to outperform Google for Google Ads, but he was willing to let us take over even if all we could save him was the time he was spending doing it himself. As you can imagine, he was extremely happy when we blew his old campaign out of the water! Some Issues We Found with Our Client’s Previous Campaign When we […]