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  Standing out as a local business can be challenging with so many competitors offering similar services in the same area. However, with Local Service Ads, you can increase your visibility and attract more potential customers to your business. In this blog post, we’ll go over everything you need to know about Local Service Ads and how to effectively use them to generate leads for your business. What Are Local Service Ads? Local Service Ads (LSAs) are part of an online advertising service that Google offers to local businesses, such as plumbers, electricians, and landscapers. These ads appear at the top of search engine results pages when users search for services near their location. They’re designed to connect customers with local businesses that meet their needs. LSAs differ from traditional Google Ads because they only target users within a specific geographic area. This means that your ad will only be […]

  Let’s face it: you can’t just put your business website online and expect people to find it—let alone instill confidence in your products or services. With so many websites on the internet (and new ones being created every day) search engines need to know that your website is worth showing to their users. This is where the power of citations (also called business directories) really shines. What Are Citations? You may have already heard of citations and their importance, but here’s a quick rundown: citations are entries in online databases that include details such as your company name, address, phone number, website URL, and other relevant details. Citation databases come in a variety of types and sizes, such as local, industry-specific, and general business directories. Having your business listed on a citation database adds credibility and legitimacy to your digital footprint, building trust with both your potential customers and […]

  Having a strong online presence is essential for any business or individual looking to thrive in today’s market, and there’s no better way to enhance your visibility than by mastering the art of search engine optimization (SEO). By knowing the secrets of writing killer SEO content, you can catapult your website to the coveted first page of search engine results. In this detailed guide, the content specialists at LinkNow will explain the strategies, techniques, and best practices for crafting compelling content that captivates your audience and helps your site rank higher on search engine result pages (SERPs). By the time you’re done reading, you’ll be ready to unlock the power of SEO and take your website to new heights of success. What is SEO Content? SEO content is written with the goal of providing the best user experience and increasing a website’s visibility in search engine results. Search engine […]

Contents Optimizing for All: The Intersection of Digital Accessibility and SEO What is Web Accessibility? Why Does Digital Accessibility Matter Anyway? How Accessibility Features Connect to SEO Clear, Understandable Content Ranks Digital Accessibility Improves Overall User Experience (UX) Voice Search Optimization Image Captioning and Alt-Text is a Win-Win Enhanced Digital Accessibility Can Drive Traffic to Your Site How LinkNow Embraces Accessibility LinkNow’s ADA Compliance Addon Optimizing for All: The Intersection of Digital Accessibility and SEO If you’re a business with a digital presence, reaching the highest number of users with your content is a top priority. Whether you’re a local contractor, a landscaper, or an attorney, driving traffic to your website requires optimizing your searchability through a range of complex processes. Improving your ranking on Google is one thing, but retaining users on your website and creating engaging content is another. An often under-appreciated approach to search engine optimization (SEO) […]

  Copyright. You have probably encountered this term before, but what you may not know is that it’s an important consideration for businesses and marketers of all sizes. Put plainly, copyright is the legal authority to duplicate, distribute, and display something. Although this may seem straightforward, there can be a lot of nuances to copyright law that are important to know when you are building a website or marketing your company online. In this blog post, we will discuss the significance of copyrighting and watermarks. Additionally, we’ll provide tips on avoiding potential legal repercussions associated with using someone else’s work, all while guiding you on creating exceptional original content. Understanding Copyright and Image Rights Copyright is a legal term used to describe the rights granted to creators for their work. Under this law, the creator of an original work, which includes photography, graphics, and designs, is automatically granted exclusive rights […]