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Google Guarantee: What It Is and How It Works

17Feb
In background, a boxer raises his arms in victory. In foreground, text says: "Crush the competition with Google Guarantee."
Google Guarantee is one of Google’s latest search features. It’s also one of the best ways to get leads, grow your business, and stand out from your competitors. But not everyone can take advantage. In this post, you’ll learn what Google Guarantee is, whether you qualify for the program, and how you can use it to generate leads at minimal cost. Let’s get started. What Is Google Guarantee? Google Guarantee is a new search feature designed to vet and recognize the most reliable, reputable businesses. Like Google Ads, Google Guarantee is a type of pay-per-click (PPC) advertising program in which businesses pay, not for how many ads they run, but for how many times a user engages with the ad. Unlike Google Ads, Google Guarantee requires that Google screen, verify, and approve your business before you can run ads through the program. It’s a much more rigorous program designed to weed […]

How to Write a Blog Post: A Step-by-Step Guide

15Feb
On the left, a typewriter, pencil, cup of coffee, and three scrunched-up sheets of paper. On the right, text says: How to write a killer blog post.
Writing blog posts is a stellar way to grow your web presence, drive traffic to your site, and convert visitors into customers. But it ain’t easy. Not unless you know what you’re doing. Fortunately, we have you covered. Here is our fail-safe, step-by-step guide to writing a blog post. This is what we use to grow our blog traffic and reach new customers. Read on to learn how you can create business-boosting blog posts yourself! Part 1: Keyword Research Don’t let the term keyword (KW) research get the best of you. Even if research hasn’t really been your thing in the past, we promise following these steps will make it quick, easy, and much more profitable in the long run. Step 1: Research Your Target Audience Who is your target audience? What questions are they asking? What information do they need to perform a transaction? These are just a few […]

“About Us”: The Most Important Page No One Gets Right (and How to Fix It)

02Feb
Woman with laptop raises arm in celebration. Text says: Create the perfect About Us page with these 4 tips.
Public Service Announcement! Your “About Us” page isn’t just about you. It’s about your clients. If you want to get the most mileage out of this critical page, you need to switch gears. You need to write your About page with your target audience in mind. This is where most businesses mess up and completely miss the mark. But with these 4 expert tips you’re about to learn, you’ll be able to make your About page truly remarkable. 1. Identify Your Target Audience The first and most important step to writing a stellar About page? Identify your audience. That means researching, thinking, and developing a persona for who your target audience is. Think about the needs of your clients—what challenge do they face that you can fix?—and what you can do to serve them best. Ask yourself questions like: What does your audience need? Why do your customers come to you? […]

91 Leads in The First Month of Google Ads!

21Jan
A New LinkNow Record – 91 Leads in The First Month of Google Ads! Are you looking to sign up new customers fast? With pay-per-click marketing, you can see quick results. Through Google Ads, LinkNow will promote your business at the top of Google’s first page. We recently generated 91 leads for one of our Google Ads clients in his first month! Read on to find out how we did it. Background Info Our client runs a party-bus business. He transports partygoers in luxurious limousine buses. His services are booked for special events, birthdays, bachelor and bachelorette parties, and more. His business is very successful. Before working with us, he was already booked up most nights of the week. He approached us because he still had downtime. There were always a few evenings where at least one of his buses sat idle.   He wanted a marketing program that could […]

When Google Ads Works Too Well – Google Ads Case Study

21Jan
Google Ads Case Study – When Google Ads Works Too Well More Leads Than Our Client Could Handle! We recently ran a Google Ads campaign that exceeded its goals, created tons of leads, and generated a substantial return on investment. Sounds good, right? You can imagine our surprise when our client called us and asked to cut his budget in half. The problem — We were generating too many leads, and he was constantly on the phone turning people away. Normally our goal for a successful campaign is for clients to want to increase their budgets. This situation was different, but we’re still going to consider it a win. Read on to find out how we did it! Client Background Our client operates a truck-repair business. One of his specialties is mobile truck repair. If your truck breaks down, his team will come to you and fix it on site. […]