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Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. Let’s get started! How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths Pamela Wilson wrote a great post at Copyblogger about how to market to people without irritating them. Useful for anyone who wants to avoid making their prospects angry. How 8 Departments That Aren’t Marketing Can Use Social Media There’s a perception that social media is only useful for marketing, but Buffer put together a collection of other ways that businesses are successfully using social media. 4 Ways Copywriting Can Boost Your E-commerce Conversion Rates This is a great post about creating content that is designed to sell. Check it out if you’re trying to sell things online. How to Up Your SEO Game With Influencer Marketing This post from SEMrush is all about getting influencers […]

Online Marketing is the key to success for cleaning businesses Here at LinkNow Media, we talk to a lot of small business owners who are thinking about finally creating a website for their businesses. We’ve noticed that when we talk to people who own cleaning and janitorial businesses, there is a perception that these kinds of companies don’t need a website. This is just flat out wrong. In today’s world, 90% of consumers are going online to check out companies and products before making a purchasing decision. Any business that doesn’t have a strong online presence is simply going to miss out on 90% of their possible business opportunities. But while virtually every business should be online these days, cleaning and janitorial companies can benefit even more than companies in other industries. Here are the top 5 reasons your cleaning business needs a website. They let you show off your […]

Every week we pick the most interesting or most educational articles we’ve found online and share them with our readers in our Link Roundup. This week, we found three big ones we think you’ll find valuable. The future of voice-related SEO for local business Search Engine Land published a great post by Chris Marentis all about the nuances of creating website content with the rise of voice search in mind. 5 BIG Changes Coming to AdWords: Everything You Need to Know This article from Larry Kim at WordStream covers all the big changes coming to AdWords that were revealed at the Google Performance Summit this week. Essential reading for anyone who relies on PPC to promote their business. Content Marketing: The Definitive Guide This HUGE guide from the folks at More Demand gives us everything we might want to know about content marketing – from what it is exactly to […]

What we learned this week Every week we gather up the most informative and interesting articles about online marketing, SEO, and web design and share them with our readers. Let’s get started! 102 Most Used Chrome Extensions for Digital Marketers CognitiveSEO has collected a huge list of useful Chrome Extensions for people who are interested in digital marketing. Should you install 102 extensions in your web browser? Probably not. Will you find at least a couple things here that will make your life easier? Almost definitely. 5 Little Known Strategies to Use Retargeting The Right Way Terrifying shark graphic aside, GetClicks published a great article on how to put retargeting to use for your business. Don’t let ANY customer be the one that got away. The 5 Most Common Mistakes Made By Veteran Inbound Marketers Even old pros can make mistakes. HubSpot has put together a list of traps that […]

Online Marketing is harder than it sounds Online marketing gurus tend to make it all sound so easy. “Just throw a site up on the web, write some content, and tweet at your customers and you’ll be making money hand over fist in no time.” Yeah, right. Anyone who has tried their hand at online marketing knows that it can be a lot harder than that. It can seem like you’re doing everything right, but still not getting the results you want for your business. If you’re frustrated, you’re not alone. Here are three of the issues that people new to online marketing struggle with the most, and the things you can do to deal with them. Can’t get visitors to your website What the experts say: “Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and […]