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What we learned this week There’s a ton of great stuff this week, so let’s dive right in! A Marketer’s Guide to Email Deliverability: How to Avoid Email Spam Filters If you do any email marketing, this one’s for you. HubSpot has put together a great guide on making sure your emails go to inboxes instead of spam folders. Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time   Have you ever considered how to tailor your content to seasonal events and trends? Cheek out this post from Seer Interactive for more. These Coding Skills Will Make Every PPC Specialist More Valuable   This great post from WordStream goes into why coding can be a great asset for people who want to be effective at PPC marketing. The King Henry VIII Guide to Killer Content Marketing According to this great post from the SEMrush blog, it […]

Communication was Captain America’s biggest problem Captain America: Civil War is the big new blockbuster superhero movie this month, and on the surface, a bunch of superpowered people in costumes punching each other doesn’t have much to do with business. However, after I saw it this weekend, all I could think about was how the film was really just a story about an organization suffering from a communication breakdown. In the movie (no spoilers!), a team of superheroes, led by Captain America and Iron Man, normally work together to save the world but are divided because of a difference of opinion in how to conduct their business, and their whole team ends up fighting each other and doing the bad guys’ work for them. This exact same thing happens in businesses all too often, and 99% of the time this is because of a failure of communication at the leadership level. It’s […]

What we learned this week This was another great week for the online marketing world, and we found a lot of great stuff to share. Let’s get started. 4 Actionable Tips To Outrank Your Competition In Google Want to boost your search ranking? Check out this post from Ahfaz Ahmed to learn how to outrank your competition. The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts If you’re not an experience WordPress developer, digging into it can be daunting. Fortunately, Moz has a great guide for optimizing WordPress sites. The Power of Visual Content This great #semrushchat was all about how important visual content was. There’s a lot of great info from marketing experts in here. 3 Landing Page Optimization Myths EXPOSED If you’re trying to optimize your landing pages, you want to make sure you’re working with current, accurate information. Check out this great guide from Wordstream. How The […]

The Web is the Key to a Successful Massage Therapy Practice If you’re starting a new massage therapy business or you have an existing practice that you want to grow, you’ve probably been doing a lot of thinking about how to promote your business and stand out from the pack. I’ve got news for you – promoting and growing your massage therapy practice is easier than you might think. Booking new clients is all about three things: Discovery – They need to know you exist. Establishing your expertise – They need to know you’re reputable and qualified. Establishing trust – They need to feel safe with you. Once you have these three things, your practice will have nothing stopping its growth. It will just be up to you to keep your clients satisfied and coming back. So how do you establish these three things? The easiest and most effective way […]

What we learned this week Every week we collect some of the most interesting or educational online marketing blog posts we can find so we can share them with our readers, and this week is no different. Read on to find the best of what we found this week. Marketing Personas: The Complete Beginner’s Guide From the pros at Buffer, the beginner’s guide to creating marketing personas. Personas are a critical part of designing any marketing campaign, so check this out to learn how to do it right. How to Monetise Your Content Marketing Campaign Making money isn’t the direct goal of most content marketing campaigns, but Builtvisible has a great guide to making them pay. SEO or Content Marketing? Here’s How to Rock Both SEO and content marketing shouldn’t be mutually exclusive. SEMrush has a great article on making sure your efforts in both areas are working together for […]