Blog page 64

How to make sure that your HVAC website outranks your competitors As a savvy small business owner, you know all about how important it is for your company’s website to rank well on Google. The vast majority of the traffic goes to the first few results, so you want to do everything you can to make sure your site is up there. But if you’ve read up on search engine optimization, it can seem extremely technical and complicated. If you’re running your website on your own, it may seem like it’s too much for you to take on. But don’t worry – there are very simple things you can do to help boost your ranking and earn a bigger slice of that online pie. 1. Local Search for Local Businesses The biggest trap most small business owners fall into is thinking they need to be at the top of Google […]

Here’s what we learned this week Every week we gather all the best web design, online marketing, and SEO related posts we find and share them in our Link Roundup. Let’s get started! 9 Books Every Content Marketer Should Read Everyone who wants to promote a business needs to be at least a part time content marketer these days. Copyblogger curated a great list of books to read if you want to improve your skills and make the most of your opportunities. 5 Lazy Tips to Cut Your PPC Budget in Half One of the biggest impediments for small business owners when it comes time to invest in online marketing is the perceived cost of a good PPC campaign. This post from WordStream can show you how to mount a great campaign for a fraction of the cost. How to Keep Your Social Media Images Looking Fresh (Even if You’re […]

If you still don’t have a mobile site, you want to read this Just over a year ago, we reported that Google was planning to put an increased emphasis on the importance of websites being mobile friendly. In what became known as “Mobilegeddon,” Google promised that sites that were not optimized for mobile devices would soon take a major hit in their search ranking. People debated the extent of the impact that Mobilegeddon had on search results, but one thing was certain – Google had taken a firm stance and made a commitment to providing the best possible user experience on mobile. Now they’re stepping it up – they’ve announced that in May they are going to put even more of an emphasis on mobile. Why is Google doing this? It may be surprising to some people, but the majority of internet activity is now happening on mobile devices. Whether […]

What we learned this week Here we are again, with our weekly collection of the most informative and interesting online marketing content. There was a lot of great stuff this week, so let’s dive in! How to Use Google Analytics to Improve Your Content Strategy If you feel like you’re just creating content with no idea whether or not your work is effective, then this one is for you. SEMrush shows you how to use Google Analytics to determine what’s working and what’s not. Google SEO Certification: Why Doesn’t It Exist? Google provides AdWords certification, but not organic SEO certification. Why not? Stone Temple has the answer. 6 Ways to Use Video to Increase Conversion Rates Video is one of the most effective ways to grab customers’ attention, and Wordstream has a list of great strategies for using video to boost your conversion rates. What Happened to Our Metrics After […]

What we learned this week This was a bit of a short week, but here are the posts we found most helpful and interesting. Let us know what you think! Google’s right-side Adpocalypse: What really happened There was a lot of panic in the online marketing community when Google switched up the way they deliver ads. Search Engine Land has the data to clear up some of the hysteria. SEO: How to Get Lady Luck On Your Side   Is SEO all about luck? As Obi Wan Kenobi says, “In my experience, there’s no such thing as luck.” Check out this article from SEMrush to learn how to get luck on your side. Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers Buffer is one of the most successful social media companies around, so this look into how they do what they do will be invaluable for anyone interested […]